Innovative tourism projects

College students' tourism innovation project

"Travel" is a process of traveling and going out, that is, traveling from place A to place B in space in order to achieve a certain goal; "Tour" means going out for sightseeing, sightseeing and entertainment, that is, traveling for these purposes. The following are the innovative projects of college students' tourism that I have compiled, hoping to help everyone.

I. Project Summary

With the development of tourism, people's concept of tourism is further deepened, and self-help tour has become a popular tourism project for modern people. However, due to the necessary tools for self-help travel, such as transportation, outdoor equipment and outdoor viability, these factors limit the further expansion of the self-help travel market, such as the college student market. Pathfinder Club is a travel club that provides professional help for college students in all aspects of self-help travel aiming at the market of self-help travel for college students.

Second, the company profile

Pathfinder Club is a travel club owned by Pathfinder Outdoor Products Co., Ltd. The company mainly aims at the college students' self-help travel market, and provides college students with relevant tools, outdoor facilities and outdoor skills training travel clubs.

Third, the business environment

College students are an important and independent part of the whole tourism group, and the characteristics of novelty and freedom of college students lead to the inability of team travel to meet their needs. Therefore, self-help travel attracts the attention of college students more and more, and becomes the main way for college students to travel. The market of self-help travel for college students contains great potential.

Analysis on Market Characteristics of College Students' Self-help Tour

(A) Pay attention to the economy and pay more attention to tourism experience. Most college students are not independent economically, and they have little money at their disposal. They belong to non-strong consumer groups, so they are more sensitive to prices and cautious in tourism consumption. Pay attention to economic benefits in the process of traveling, as long as they are basically satisfied. In addition, college students have been curious about the outside world for a long time in school, and all kinds of experiences in tourism have become something they relish in their lives. Therefore, we pay more attention to the experiences and feelings in the process of tourism.

(2) Choose short-term natural scenery-oriented tourist destinations in neighboring areas.

Because college students are limited by economic conditions, they mostly travel to neighboring areas for a short time. According to the investigation, college students choose to travel for 2-4 days. Because college students have little life experience, they are novel about things outside school and family. When they travel, they often choose natural scenic tourist destinations that are in great contrast with their daily lives.

(C) Self-organized groups as the main mode of travel

College students have a strong sense of self-awareness and independence, and most of them don't want to be limited by the current travel agency routes and group arrangements. Therefore, there will be a variety of "companion-seeking" tourism inspirations on campus during the holiday. The survey also confirmed that college students like to go together now, and the number of students is mostly 27, reaching 74%, and the gender composition is the overwhelming majority.

(D) travel concerns more.

College students have a strong desire to travel, but they lack tourism experience and social practice, and they are weak in ability and worry more about traveling. According to the investigation of relevant departments, among them, safety problems account for 40.1%, car purchase and boat tickets account for 34.9%, accommodation problems account for 26.6%, and health problems account for 9.5%. Especially girls, as a vulnerable group, think more about security and other issues. These concerns are also one of the reasons why it is difficult for college students to travel with motivation.

(E) conformity psychological significant news transmission quickly.

College students' self-help tourism market is mainly concentrated in colleges and universities. As a concentrated tourism group, tourism decisions are easily influenced by classmates or friends and other related groups. In addition, due to the asymmetry of tourism information, college students often do not have sufficient pre-preparation, their emotions are easy to fluctuate, and their herd mentality is obvious. At the same time, due to the concentration of the market, tourism information among groups is widely linked and transmitted quickly.

Fourth, the development status of college students' self-help tour

(A) the self-help travel market is growing rapidly.

From the inventory evaluation of each "Golden Week", we can find that the number of college students' self-help tours is constantly expanding, and college students' choice of individuality is more arbitrary, and the proportion of self-help tours is much higher than that of group tours.

(B) Short-distance tourism is the majority.

Long-distance travel generally takes a long time and costs a lot, but short-distance travel is more favored by college students. According to the relevant data survey, 68% of college students choose short-distance routes, which is obviously higher than long-distance travel.

(3) Backpacking tourism is quietly warming up.

Backpack tourism is cheap, with great freedom and novelty. Compared with conventional group tourism, it can get in touch with the real natural and cultural landscape, get rid of the commercial atmosphere of the city completely, and some tourism projects can also test their wild survival ability.

(D) A breakthrough in travel insurance.

In recent years, travel insurance has been innovated constantly. Insurance companies mainly focus on four types of insurance: travel rescue insurance, personal accident insurance for tourists, personal accident insurance for tourist attractions, and personal insurance for lodging tourists. Different insurance contracts have also been designed under various types of insurance to meet the different requirements of tourists.

(V) Deficiencies

Because college students, a group with weak consumption, are not valued by big travel agencies, but many small travel agencies are engaged in irregular operations, which leads to a chaotic market. At present, there is no corresponding product for college students' self-help tour, and there is also a lack of communication platform, which makes the choice too narrow. The tourism operation mode is single, which is not flexible enough and lacks creativity to attract college students. In recent years, there have been many college students' travel accidents in China, so tourism safety is also a big problem. College students living on campus for a long time may not adapt to the pace of tourism, and there are hidden dangers in tourism.

Five, the company's strategy to establish the development focus.

(A) the spring and autumn travel market for college students. Every spring and autumn, the group tour with the class as the unit has formed a tradition, in which the possibility and frequency of organizing group tour with the lower-grade classes are more active are higher.

(2) College students with better economic conditions. This includes college students with good family conditions and college students with strong independence who can create their own income. Most of them have strong travel motivation, mature travel conditions and great spending power.

(3) Senior college students. Senior college students are more mature in thought, more independent in behavior and more inclined to travel than junior college students.

Line organization is flexible.

College students are active in thinking, energetic, diversified in travel motives and pursuing individuality. We should be flexible in developing the self-help travel market for college students.

(A) the tourism product mix should be flexible. Eating, living, traveling, traveling, shopping and entertainment are listed separately for college students to choose freely according to their own situation. Form a short, medium and long-term package tour or small package tour or even zero package tour.

(2) Diversification of tourism modes. According to the different needs of college students, we can design a variety of alternative travel modes, such as hiking bicycles, ships, trains, etc. They can also be combined.

(3) the group should be flexible. Before college students travel, most of them hope to find like-minded travelers, especially girls. We can recommend them to form their own tour groups according to their own characteristics. There is a huge market for self-help travel for college students with small profits but quick turnover, but college students are sensitive to other things. In order to obtain greater economic benefits, we must make use of its market characteristics, reduce costs and implement small profits. Only by gaining the price advantage can the market be stimulated to achieve scale, such as tents, sleeping bags, moisture-proof mats, compasses, waterproof hands, electric telescopes, sabers, sports glasses, mountaineering bags, kettles, walking sticks, headlights, gas lamps and hand stoves, as well as quick-drying clothes and pants worn in summer, outdoor emergency medicines, outdoor sports books and promotional videos, and some office supplies.

Staffing.

The club needs to recruit several outdoor sports coaches or senior travelers, several outdoor tour guides, several route planners and several managers. In order to let college students know about our club, we must do a good job of publicity in the early stage.

(A) recruiting college students as agents

College students are collective and spread quickly, so finding a representative among college students to be our agent will save the expenses of publicity and the effect will be better.

(2) distributing leaflets

Before the holiday, we will go to the university campus to distribute leaflets of our club to enhance the influence of our club among college students.

(3) Using the Internet

Modern society is a network society, and the frequency of college students using the Internet is very high. We can increase college students' understanding of us by posting more posts on the Internet and participating in online forums.

Specific operation

(1) Route operation

According to the needs of customers and our opinions, we will arrange our routes and travel modes in detail.

(2) Preparatory preparation

According to the lack of travel experience and outdoor survival ability of college students, we will give them intensive training a few days before departure, strengthen the cultivation of outdoor survival ability and select the necessary outdoor equipment.

(3) Process operation

During the whole tour, we will send an outdoor sports coach and an outdoor tour guide. In view of the relatively high quality of college students, we will strengthen the cultivation of their team spirit and make them feel the sense of team honor. For the safety of the whole team, everyone will obey the arrangement of the coach.

VI. Financial Analysis

(1) Office equipment

(2) Office rent

(3) Staffing

(4) Publicity expenses

(5) Outdoor equipment

First, the use of advantages of service projects

1. Family Education Service Center. You can choose competent students and form a team, each of whom can only specialize in one subject. Cooperate with teachers in key middle schools and primary schools, and choose subjects with their own advantages and market demand through investigation.

2. Adult exam tutoring. Can cooperate with the adult education college of our school or other relevant departments and operate independently in its name.

3. Meeting etiquette service. There are professional etiquette companies in the society, and some of their etiquette girls are loose and professional. Setting up a etiquette service team in a university can not only cooperate with professional etiquette companies, but also directly face all kinds of large-scale conferences.

4. The book is returned by the publishing house. Every university has its own publishing house. Every year, books that can't be sold out are returned from the publishers and turned into pulp for the paper mill. Students can collect books at a price of kilograms and directly enter the sales terminal with a lower discount.

5. Inventors' Club. Many students are interested in invention. You can organize, brainstorm, build a website, participate in all kinds of social invention trading activities, and publicize and promote in a planned way.

6. Shorthand training management. Many occasions, such as seminars, press conferences and various forums, require shorthand. Since everyone needs it, we can train professionals.

7. Rent travel goods. Students like camping outings. You can buy some outdoor things for rent. You can also explore by yourself, find new attractions, design new travel routes and create new camping models.

Second, with the help of school brand projects

1. All kinds of education and training. If your school has medicine, psychology and pedagogy, you can learn from developed countries and carry out "early infant education" with the help of the card of university.

2. Mature technology transfer. Especially in science, engineering, agriculture and medical colleges, there are some technical topics and mature technical projects. The teacher is too busy with his research to put down his airs. You (you) can do this, find a market for technology and realize transformation.

3. Various professional consultations. Students with a school of economics and management can set up an enterprise consulting organization. Of course, the influence of students is not enough. Please ask experts in the industry to form a "Zhuge Liang Group" to find Liu Bei and "grow together" with him (the enterprise).

Third, professional projects that can operate independently

1. Services that can be split. I advocate that the problem of talents in enterprises must start from understanding the essence of talents-autonomy, self-reliance and self-improvement, and innovate talent management and working methods through business division. That is, no matter what products are operated, businesses that can be independent should be independent, so that professionals or small teams based on them can do it independently. The corresponding working mode is also decentralized. The internet has provided conditions for this way of working. This is called virtual organization abroad. Many domestic companies have accepted this way, which provides a new way for college students to start their own businesses.

2. Pre-work of book production. For example, topic planning, text entry, layout design, packaging design, and proofreading can all be done independently.

3, all kinds of graphic design work. Such as advertisements, posters, book covers, trademarks, etc. This kind of thing is especially suitable for those who are interested. It is important to come up with your own creative results.

4, all kinds of special agency business. Patent application agent, technical property agent, all kinds of registered agents. For example, trademark registration and domain name registration. Many companies and organizations have objects that need to be registered, but they lack relevant knowledge and are not clear about the conditions, scope and process of registration.

Iv. projects conducive to foreign cooperation

1. Wedding makeup master. The wedding economy is enduring, and it is always tied with weekends, and the service content is classified. Not limited to makeup and emcee, you can independently create your own unique and creative service content for any single item. As long as the quality is excellent, it is welcome for many professional companies.

2, clothing, shoes and hats design. The vitality of clothing, shoes and hats lies in the introduction of new styles, and design is the life of such enterprises. I know a boss in Taiwan Province who is a shoe family. When he was young, he took a camera around the street all day and went abroad to find new styles and stimulate his creativity. After designing the new model, make samples, let the big shoes agree on the goods, and then entrust the shoe factory with the order for processing.

3. Various information services. No matter what kind of information, as long as it is professional enough, detailed enough and deep enough, many people will need it, ranging from industries to directories, which have commercial value.

4. Theme Holiday School. Anything that is beneficial to the moral, intellectual and physical development of primary and secondary school students can run a holiday school with a clear theme. To do this well, it is very important to choose a topic. With the help of influential, credible and systematic resources, you can even join hands with travel companies.

Five, small and diverse business projects

1. Handmade. A girl in Nantong has made paper-cutting very specialized, thorough and large-scale, which has been sold to many countries and has also started professional training. This kind of thing can be done by students who are interested and specialized.

2. Special counters. Last year, I inspired and supported such a small thing. In a quiet valley near Huangshan Mountain, farmers there pick and fry wild camellia by themselves. I told a friend's child who was studying in Beijing that I opened a one-meter counter in a big tea house, dealing in wild camellia, and he was responsible for publicity and supply.

3. Network maintenance. Many companies, enterprises and institutions rely on computers and networks for their business. Some have their own dedicated network maintainers, and some use part-time maintainers to carry out maintenance regularly or at any time in order to save costs. Many students are "door-to-door" about the network, so we might as well set up an expert group and do part-time maintenance for several companies at the same time.

4. Sporting goods. Clothing, military training clothes, etc. A student in Shandong called me several times. They set up a "sports culture group", which directly imported sportswear from manufacturers and operated it in our school and several surrounding schools. I also know a student who recycled military training clothes at a low price and then sold them to his hometown. All these projects should have a planning case-detailed, creative and operational. Some of them have already had practical drills, which are more valuable for reference.

Green dimension lead: There are many cultural tourism projects in China, but only a few have made great achievements. This paper selects 20 most representative successful cases, the secret of their success lies in their profound cultural heritage and unique life atmosphere. After a long period of operation, these projects show unique attraction.

1. Taikooli, Chengdu: The original architectural style of western Sichuan, adjacent to Daci Temple, has many international brands, such as MUJI, Givenchy and Hermes, and the rent is high.

2. Hong Kong Henan Food District: modeled after Soho, England, it gathers exotic restaurants with a strong commercial atmosphere.

3. shanghai new world: The Shikumen building area under the red background has influenced the business culture of China, so that Ryan can gain a firm foothold.

4. Kuanzhai Lane, Chengdu: Experiencing two kinds of life contains philosophy and is a model of cultural inheritance.

5. Tianzifang, Shanghai: The market atmosphere and artistic atmosphere of old Shanghai coexist, and its unique charm attracts tourists.

6. sinan mansions: With the luxury residential area in the old French Concession as the background, the commercial development is unique.

7. Chongqing Xintiandi: A combination of landscape and history, innovation and tradition coexist, and it is known as the classic after the magic capital Xintiandi.

8. Houhai+Yandai Xiejie: Beijing-style bars are combined with creative ancient blocks to show diverse charm.

9. Ningbo Old Bund: Learn from Xintiandi and build a cultural consumption circle with Ningbo characteristics.

10. Foshan Lingnan Tiandi: Integrate local culture and international trends to show the new Foshan style.