Tourism market expansion

This article will discuss how the tourism management major can expand the tourism market and promote the development of local economy. By attracting readers' interest and providing background information, this paper will elaborate in detail from four aspects: market promotion, tourism product innovation, tourism resource marketing and tourism service quality improvement.

I. Marketing

From the aspect of marketing, tourism management majors can actively expand the tourism market through advertising, launching preferential packages and internet marketing. First of all, in advertising, tourism management majors can use various media platforms, such as television, newspapers and the Internet, to push tourism information to a wider audience and increase the exposure of tourism products. Secondly, the introduction of preferential packages is also an effective way to attract tourists. For example, special packages can be designed for tourists on a certain festival or at a specific time, such as hotel accommodation discounts, scenic spot tickets discounts, etc. Finally, in terms of Internet marketing, tourism management majors can rely on social media and travel websites to promote tourism products and increase tourists' attention to the region.

Second, tourism product innovation

In terms of tourism product innovation, tourism management majors should make full use of modern scientific and technological means to optimize and upgrade tourism products and attract more potential tourists. First of all, tourism management majors can creatively design new tourism products, such as theme tourism, cultural tourism and in-depth tourism, so as to meet the needs of different tourists. Secondly, in terms of digitalization, tourism management majors can apply virtual reality and other technologies to tourism products to provide tourists with more scientific and practical tourism products, such as 3D tours and immersive games. At the same time, tourism management majors can also introduce the concept of sustainable development into tourism products to realize environment-friendly tourism.

Third, tourism resources marketing

Tourism resource marketing is a very important aspect of tourism management specialty. In this respect, tourism management majors can improve the popularity and reputation of tourism resources through brand marketing, tourism route promotion and large-scale tourism theme activities. First of all, brand marketing is a good way to build a region or scenic spot into a brand with unique characteristics and image. Secondly, the promotion of tourist routes is also an important way to attract tourists. Tourism management majors can design unique tourist routes and route combinations to create their own brand advantages. Finally, in organizing large-scale tourism theme activities, tourism management majors can organize some theme activities related to specific festivals and cultures, which can not only attract tourists' attention, but also enhance the influence of tourism brands.

Fourth, improve the quality of tourism services

Improving the quality of tourism service is also a very concerned aspect of tourism management specialty. In this respect, tourism management majors can improve the quality and level of tourism services by training service personnel, upgrading service equipment and improving service environment. First of all, in the training of service personnel, tourism management majors can provide various forms of professional training, such as etiquette training, language training, cultural knowledge training, etc., to improve the quality and service level of service personnel. Secondly, in terms of upgrading service equipment, tourism management majors can upgrade and improve service equipment to provide tourists with more convenient, fast and high-quality services. Finally, in terms of improving the service environment, tourism management majors can improve the comfort and beauty of the tourism service environment through landscaping and landscape construction.

Summary:

In this paper, we discuss how to expand the tourism market and promote local economic development for tourism management majors, and put forward concrete measures in four aspects: market promotion, tourism product innovation, tourism resource marketing and tourism service quality improvement, aiming at providing reference. In the increasingly fierce competition in the tourism market, tourism management majors should constantly adapt to the market demand, constantly optimize and improve the quality of tourism services, provide tourists with a better tourism experience, and inject strong impetus into local economic growth.

Tourism expansion includes many forms and fields.

First, the expansion of cultural tourism

Cultural tourism is an expanding way based on the cultural characteristics of tourist destinations. By participating in cultural tourism, tourists can deeply understand the history and culture, folk customs and artistic expressions of the destination. For example, visit museums, historical sites, ancient buildings, etc., and feel the profound cultural heritage. In addition, participating in folk activities and experiencing local handicrafts are also important contents of cultural tourism development.

Second, outdoor adventure tourism development

Outdoor adventure tourism development includes hiking, mountaineering, rock climbing, rafting and so on. This way pays attention to experience and stimulation, which can make people challenge themselves and exercise their will. In the process of outdoor exploration, visitors can enjoy the beautiful natural scenery, and at the same time, they can learn the survival skills and safety knowledge in the wild.

Third, the development of ecotourism

Eco-tourism is a kind of tourism mode that pays attention to environmental protection. In the development of eco-tourism, tourists can go deep into nature and experience harmonious coexistence with nature. For example, take part in forest exploration, bird watching activities, wetland investigation, etc. to understand ecological knowledge and advocate and protect the ecological environment at the same time.

Fourth, research tourism development

Research tourism is a way to expand by combining learning with tourism. By visiting and learning various themed tourist attractions, such as science and technology parks, botanical gardens, zoos, etc., visitors can learn new knowledge during their visit. This way is especially welcomed by students, and it is also a new mode of education+tourism.

The above-mentioned forms of tourism expansion have their own characteristics, providing tourists with rich and varied tourism experiences. Each form can enable tourists to gain knowledge, skills and pleasant experiences during their travels and meet the needs of different groups of people.