Opinions on accelerating the development of tourism

People's governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the Central Government of the State Council: Tourism is a strategic industry with low resource consumption, large driving coefficient, many employment opportunities and good comprehensive benefits. Since the reform and opening up, China's tourism industry has developed rapidly, the industrial scale has been expanding, and the industrial system has been improving day by day. At present, China is in the period of rapid development of industrialization and urbanization, and the growing demand for popularization and diversification provides new opportunities for the development of tourism. In order to give full play to the positive role of tourism in maintaining growth, expanding domestic demand and adjusting structure, the following opinions are put forward on accelerating the development of tourism: 1. Overall requirements (1) Guiding ideology. Guided by Deng Xiaoping Theory and Theory of Three Represents, we should thoroughly implement Scientific Outlook on Development, further emancipate our minds, deepen reform and opening up, strengthen overall coordination, change the mode of development, improve the quality of development, and cultivate tourism into a strategic pillar industry of the national economy and a modern service industry that the people are more satisfied with. (2) Basic principles. Adhere to reform and opening up, break down institutional obstacles, give full play to the basic role of the market in allocating resources, take the road of connotative development, and realize the unity of speed, structure, quality and efficiency; Adhere to people-oriented, safety first, management in service, and constantly meet the people's growing demand for tourism consumption; Adhere to focusing on domestic tourism, actively develop inbound tourism and develop outbound tourism in an orderly manner; Adhere to local conditions, highlight advantages, and promote the characteristic development of tourism in various places; Adhere to energy conservation and environmental protection, make rational use of resources and realize the sustainable development of tourism.(3) development goals. By 2015, the scale of the tourism market will be further expanded, and the number of domestic tourists will reach 3.3 billion, with an average annual growth rate of 10%; The number of overnight visitors reached 90 million, with an average annual increase of 8%; The number of outbound tourists reached 83 million, with an average annual increase of 9%. Tourism consumption has grown steadily, with urban and rural residents traveling more than twice a year, and tourism consumption is equivalent to 10% of the total consumption of residents. The economic and social benefits are more obvious. The total income of tourism has increased by more than 12% annually, and the added value of tourism has increased to 4.5% in the national GDP and 12% in the service industry. 500,000 new tourism jobs are created every year. The quality of tourism services has been significantly improved, the market order has been significantly improved, and the ability of sustainable development has been significantly enhanced. We will strive to reach the level of a world tourism power in terms of scale, quality and efficiency by 2020. Second, the main tasks (4) deepen the reform and opening up of the tourism industry. Relax tourism market access, break down industry and regional barriers, simplify examination and approval procedures, encourage social capital to participate in tourism development fairly, and encourage enterprises of all ownership to invest in tourism industry according to law. Promote the restructuring of state-owned tourism enterprises, support the development of private and small and medium-sized tourism enterprises, support the cross-industry, cross-regional and cross-ownership mergers and acquisitions of various enterprises, and cultivate a number of competitive large-scale tourism enterprise groups. Actively introduce foreign-funded tourism enterprises. On the basis of the pilot, China citizens' outbound tourism business will be gradually opened to foreign-invested travel agencies. Support qualified tourism enterprises to "go global".In accordance with the requirements of overall coordination and joint efforts, we should innovate institutional mechanisms and promote the reform of tourism management system. Support all localities to carry out comprehensive tourism reform and special reform pilots, and encourage qualified places to explore the integrated management of tourism resources. Tourism administration and relevant departments should speed up the transformation of functions and transfer the functions and institutions that should be undertaken by enterprises, industry associations and intermediary organizations. Within five years, the personnel and financial relations of all kinds of tourism industry associations at all levels should be decoupled from tourism administration and other departments. (5) Optimize the tourism consumption environment. Gradually establish a tourist destination evaluation mechanism based on tourist evaluation. The adjustment of scenic spot ticket prices should be announced to the public six months in advance, and all travel charges should be announced to the public according to regulations. We will fully implement preferential policies for tickets for special groups such as the elderly and students in tourist attractions. Increase airline flights and tourist trains between tourist destinations and major tourist sources, and improve the pre-sale of passenger train tickets and the method of purchasing tickets in different places. The urban public transport service network should gradually extend to the surrounding major scenic spots and rural tourist spots, and the highway service area should expand the tourism service function. Further improve the self-driving tourism service system. Standardize and guide spontaneous tourism activities. Museums, financial service outlets, postal service outlets, etc. should appropriately extend their opening and service hours during the tourist season. Public toilets in all kinds of business premises should be open to tourists. Establish and improve the tourism information service platform to promote the sharing of tourism information resources. Public media such as radio, television, newspapers and websites should actively set up tourism columns and increase publicity of tourism public welfare. (6) Advocating civilized and healthy tourism.Vigorously advocate healthy tourism, civilized tourism and green tourism in the whole society, so that urban and rural residents can increase their knowledge, broaden their horizons and cultivate their sentiments in tourism activities. Tourism enterprises such as scenic spots, hotels, restaurants and travel agencies should guide every tourist to consciously travel and consume in a civilized way in accordance with the Convention on Civilized Behavior of Domestic Tourism of China Citizens and the Guide to Civilized Behavior of Outbound Tourism of China Citizens. Tourists should respect nature, local culture, service providers, resist unhealthy practices and abandon uncivilized behavior. Outbound tourists should maintain a good external image and be messengers of spreading Chinese civilization. (seven) to speed up the construction of tourism infrastructure. Focus on the construction of infrastructure such as tourist roads, scenic parking lots, tourist service centers, tourism safety and resource and environmental protection. Implement the renovation and expansion project of tourist toilets. Strengthen the construction of tourist roads connecting major scenic spots with traffic trunk lines. The planning and construction of waterway passenger terminal should fully consider the development needs of tourism. Accelerate the construction of regional airports in the central and western regions and improve the tourist route network. Ensure smooth communication between scenic spots and traffic. Strengthen the construction of tourist distribution centers in key cities. Through five years' efforts, the tourist traffic in all A-level scenic spots in China is basically smooth, the tourist identification system is basically perfect, the tourist toilets are basically up to standard, and the parking lots in scenic spots basically meet the needs. (eight) to promote the diversified development of tourism products. Implement rural tourism to enrich the people. Carry out agricultural sightseeing and experiential tourism activities with different characteristics. On the premise of properly protecting natural ecology, native environment and historical and cultural relics, we should make rational use of ethnic villages and ancient villages and towns,Construction of characteristic landscape tourism villages and towns, standardize the development of "farmhouse music", leisure farms and other tourism products. Relying on national cultural and natural heritage sites, we will create a representative boutique scenic spot. Actively develop leisure and holiday tourism and guide the construction of leisure and holiday belts around the city. Promote the development of national tourist resorts in an orderly manner. Standardize the development of golf courses and large theme parks. Continue to develop red tourism. (9) Cultivate new tourism consumption hotspots. Vigorously promote the integration and development of tourism with culture, sports, agriculture, industry, forestry, commerce, water conservancy, geology, ocean, environmental protection, meteorology and other related industries and industries. Support qualified areas to develop eco-tourism, forest tourism, business tourism, sports tourism, industrial tourism, medical and health tourism and cruise yacht tourism. The tourism equipment manufacturing industries such as touring cars, cruise yachts, cableways in scenic spots, amusement facilities and digital tour guide facilities will be included in the list of industries encouraged by the state, and various outdoor activities such as leisure, mountaineering, skiing, diving, camping, adventure and golf with independent intellectual property rights and special products for hotels and restaurants will be vigorously cultivated and developed. Vigorously develop tourism shopping and increase the proportion of tourism commodities and souvenirs in tourism consumption. With large-scale international exhibitions, important cultural activities and sports events as the platform, we should cultivate new tourism consumption hotspots, especially seize the opportunity of hosting the 2010 Shanghai World Expo to expand tourism consumption. (ten) improve the level of tourism services. Based on tourists' satisfaction, fully implement the Outline of Improving Tourism Service Quality. Taking humanized service as the direction,Improve the service awareness and service level of employees. Guided by branding, professional tourism management companies are encouraged to promote brand chain and promote tourism service innovation. With standardization as a means, improve the tourism standard system, pay close attention to the formulation and implementation of tourism environmental sanitation, tourism safety, energy conservation and environmental protection standards, and focus on ensuring the sanitary quality of catering, accommodation and toilets. Take informationization as the main way to improve the efficiency of tourism service. Actively carry out online tourism services, online marketing, online booking and online payment, make full use of social resources to build tourism data centers and call centers, and comprehensively improve the tourism information service level of tourism enterprises, scenic spots and key tourist cities. (eleven) enrich the connotation of tourism culture. The promotion of cultural connotation runs through all aspects of eating, living, traveling, shopping and entertainment and the whole process of tourism development. Tourism development and construction should strengthen the protection of natural and cultural heritage, dig deep into cultural connotation and popularize scientific knowledge. Tourism commodities should improve the level of cultural creativity, tourism catering should highlight cultural characteristics, and tourism management services should reflect humanistic characteristics. It is necessary to give full play to the advantages of cultural resources and launch cultural tourism products such as performing arts and festivals with local and national characteristics. Make full use of museums, memorial halls, stadiums and other facilities to carry out various forms of cultural and sports tourism activities. Concentrate on shaping the overall image of China's national tourism and enhancing its cultural soft power. (12) Promote energy conservation and environmental protection. Implement tourism energy saving, water saving and emission reduction projects. Support hotels, scenic spots, rural tourism operators and other tourism business units to actively use new energy and new materials, and widely use energy-saving and water-saving emission reduction technologies.Implement contract energy management, implement efficient lighting transformation, reduce greenhouse gas emissions, actively develop circular economy, and create green environmental protection enterprises. Reduce the water and electricity consumption of star-rated hotels and A-level scenic spots by 20% within five years. Reasonably determine the tourist capacity of scenic spots, strictly implement the environmental impact assessment system of tourism projects, and strengthen water resources protection and soil and water conservation. Advocate low-carbon tourism. (thirteen) to promote the coordinated development of regional tourism. The central and western regions and border ethnic areas should make use of natural and cultural tourism resources and cultivate industries with distinctive advantages. The developed areas in the east and the old industrial bases in the northeast should adjust their economic structure to improve the level of tourism development. We will promote the development of tourism in Shangri-La, the Silk Road, the Three Gorges of the Yangtze River, the Qinghai-Tibet Railway and the old industrial bases in Northeast China, the Bohai Rim region, the middle and lower reaches of the Yangtze River, the middle and lower reaches of the Yellow River, the Pan-Pearl River Delta region, the west coast of the Taiwan Strait and the Beibu Gulf region in an orderly manner, and improve the tourism transportation, information and service networks. Actively promote the construction of Hainan International Tourism Island. Continue to promote mainland residents to travel to Hong Kong and Macao. Strengthen cross-strait tourism exchanges and cooperation. III. Safeguard Measures (14) Strengthen planning and legal construction. Formulate a national tourism development plan. The construction of tourism infrastructure and key tourism projects should be incorporated into the national economic and social development plan. The formulation and adjustment of the overall urban planning, land use planning, marine functional zoning, infrastructure planning, and town planning should give full consideration to the needs of tourism development. Formulate the outline of national tourism and leisure. Establish "China Tourism Day". Implement the paid vacation system. Pay close attention to comprehensive tourism legislation,Accelerate the formulation of special laws and regulations on tourism market supervision, resource protection, and professional norms, and constantly improve relevant laws and regulations. (fifteen) to strengthen the supervision and integrity of the tourism market. Implement the regulatory responsibilities of local governments, business entities and relevant departments. Improve the tourism supervision system, improve the tourism quality supervision institutions, and strengthen the supervision and management of tourism service quality and the handling of tourism complaints. Tourism, industry and commerce, public security, commerce, health, quality inspection, price and other departments should strengthen joint law enforcement, crack down on illegal tourism business activities, rectify fraudulent acts such as "zero negative tour fees", false advertisements, forced or disguised forced consumption, and safeguard the legitimate rights and interests of tourists. Strengthen the construction of tourism credit system, carry out the activities of creating credit tourism, formulate the tourism professionals credit service standards, and establish the credit rating system of travel agencies and tourist shopping stores. Give full play to the role of tourism industry associations and improve the level of industry self-discipline. (sixteen) to strengthen the quality construction of tourism professionals. Integrate tourism education resources, strengthen discipline construction, optimize specialty setting, deepen professional teaching reform, vigorously develop tourism vocational education and improve the level of tourism education. Establish and improve the tourism professional qualification and title system, improve the professional skill appraisal system, and cultivate the professional manager market. Pay close attention to the reform and improvement of the tour guide grading system, improve the professional quality and ability of tour guides, and encourage professional and technical personnel, especially retired experts and teachers, to engage in tour guide work. Implement the national tourism training plan and strengthen the training of red tourism, rural tourism and cultural heritage tourism professionals.Complete the classification training for all senior managers and tour guides of tourism enterprises within five years. (seventeen) to strengthen the construction of tourism safety guarantee system. Focusing on the safety of tourism traffic, tourism facilities and tourism catering, we will strictly enforce safety standards, improve safety facilities, strengthen safety inspection, implement safety responsibilities, eliminate potential safety hazards, and establish and improve the tourism safety guarantee mechanism. Strictly implement the safety accident reporting system and the major responsibility investigation system. Improve the tourism safety warning system, and establish a monitoring, forecasting and early warning system for tourism professional meteorology, geological disasters and ecological environment in key tourist areas. Prevent major outbreaks from spreading through travel. Promote the establishment of a tourism emergency rescue system, improve the emergency response mechanism, improve the emergency response mechanism for outbound tourists, and enhance emergency response capabilities. Do a good job in travel insurance services, increase the types of insurance, expand the scope of insurance, and improve the efficiency of claims. (eighteen) increase government investment. Local governments at all levels should increase investment in tourism infrastructure construction. Finance at all levels should increase support for tourism promotion, personnel training and public services. The central government will focus on supporting the infrastructure construction of key scenic spots, red tourism and rural tourism in the central and western regions. The National Tourism Development Fund is mainly used for national tourism image publicity, planning, personnel training and the construction of tourism public service system. When arranging special funds from the central government to promote the development of service industry, support the development of small and medium-sized enterprises, foreign trade development funds and special funds for energy conservation and emission reduction, we should give support to qualified tourism enterprises.It is necessary to incorporate tourism to promote employment into the employment development plan and vocational training plan, and implement relevant support policies. We will improve the policy of "home appliances going to the countryside" and support farmers engaged in rural tourism such as "farmhouse music" to buy home appliances and automobiles and motorcycles in bulk. (nineteen) increase financial support. For tourism enterprises and tourism projects that meet the requirements of tourism market access and credit principles, we should increase various forms of financing and credit support, and reasonably determine the loan term and loan interest rate. Eligible tourism enterprises can enjoy preferential policies for SME loans. Financial institutions should actively give credit support to tourism enterprises with resource advantages and market potential but temporarily difficult to operate. Further improve the credit enhancement system such as financing guarantee for tourism enterprises, and increase the guarantee of various credit guarantee institutions for tourism enterprises and tourism projects. Broaden the financing channels for tourism enterprises, and financial institutions can provide pledge loans for commercial development of scenic spots, relying on scenic spot management rights and ticket income. Encourage small and medium-sized tourism enterprises and rural tourism operators to realize microfinance by mutual assistance and joint insurance. Support qualified tourism enterprises to issue short-term financing bonds, corporate bonds and medium-term notes, and actively encourage qualified tourism enterprises to list and raise funds on SME board and GEM. Encourage consumer finance companies to actively provide tourism consumer credit services in the pilot process. Actively promote financial institutions and tourism enterprises to carry out various forms of business cooperation, explore and develop financial products suitable for tourism consumption needs, and enhance the tourism service function of bank cards. (twenty) improve the supporting policies and measures.Implement the same water, electricity and gas price policies for hotels and restaurants as general industrial enterprises. Travel agencies are allowed to participate in government procurement and service outsourcing. All kinds of fees paid by travel agencies according to their operating income shall be deducted from the taxable base. Tourism enterprises that discharge pollutants up to national or local standards and have entered the urban sewage treatment pipe network shall be exempted from sewage charges after paying sewage treatment fees. The expenses for publicity and promotion of tourism enterprises shall be incorporated into the operating costs of enterprises according to law. Encourage bank card fees to charge travel agencies and ticket sellers in scenic spots with reference to the grades of supermarkets and gas stations, and further study the appropriate reduction of fees for hotels and restaurants. The annual land supply should appropriately increase the land for tourism development. Actively support the use of wasteland, slopes, beaches, garbage dumps, abandoned mines, remote islands and rocky desertification land that can be developed and utilized to develop tourism projects. Support enterprises and institutions to use existing real estate and land resources to set up tourism. All regions and relevant departments should raise awareness of the significance of accelerating the development of tourism, strengthen the concept of large-scale tourism and comprehensive industries, cultivate and support tourism as a new industry and a new economic growth point, and earnestly implement this opinion. The National Development and Reform Commission shall be responsible for overall coordination, and the National Tourism Administration shall, jointly with relevant departments, provide operational guidance and carry out supervision and inspection on the implementation of this opinion. Tourism administration and relevant departments at all levels should give full play to their functional advantages, strengthen coordination and cooperation, and promote the sound and rapid development of tourism.

First, establish a scientific concept of tourism

(1) Innovative development concept. Fully implement the spirit of the 18th National Congress of the Communist Party of China and the Second and Third Plenary Sessions of the 18th Central Committee, adhere to deepening reform, promoting tourism according to law, properly handle the relationship between the government and the market, and promote the formation of a development pattern of government supervision according to law, law-abiding business operation of enterprises, and civilized tourism of tourists in accordance with the requirements of building the "five in one" overall layout of Socialism with Chinese characteristics; Adhere to integrated development, promote the combination of tourism development with new industrialization, informationization, urbanization and agricultural modernization, and realize the unity of economic, social and ecological benefits; Adhere to people-oriented, actively create a good tourism environment, so that the vast number of tourists can swim with confidence, comfort and happiness, and discover, enjoy and spread beauty in the process of tourism.

(2) Accelerate the transformation of development mode. Taking transformation and upgrading, improving quality and increasing efficiency as the main line, we will promote the transformation of tourism products to sightseeing, leisure and vacation, and meet diversified and multi-level tourism consumption needs; Promote the transformation of tourism development to intensive, pay more attention to resource and energy conservation and ecological environment protection, pay more attention to cultural inheritance and innovation, and realize sustainable development; Promote the transformation of tourism services to quality services and realize the organic unity of standardized and personalized services. By 2020, the total domestic tourism consumption will reach 5.5 trillion yuan, and urban and rural residents will travel 4.5 times per year, and the added value of tourism will account for more than 5% of GDP.

Second, enhance the driving force of tourism development

(3) Deepening the reform of tourism. Accelerate the transformation of government functions, further simplify administration and decentralize power, and make the market play a decisive role in resource allocation. We will speed up the separation of government and enterprise and the separation of government affairs in the tourism field, give full play to the role of various tourism industry associations, and encourage the development of intermediary organizations. Establish open and transparent market access standards and operating rules, break down industry and regional barriers, and promote the full opening of the tourism market to social capital. All localities should break the policy restrictions on travel agencies setting up branches and stores across provinces, and encourage travel agencies and travel companies with high brand credibility to operate in cross-regional chains. Actively cultivate and expand market players, support characteristic tourism enterprises, encourage the development of professional tourism management institutions, promote the merger and reorganization of advantageous tourism enterprises across regions, industries and ownership systems, create cross-border industrial groups and industrial alliances, and support tourism enterprises with independent intellectual property rights and national brands to become bigger and stronger. We will steadily promote the establishment of a national park system to achieve more effective protection and utilization of national natural and cultural heritage sites. Pay close attention to the establishment of a scenic spot ticket reservation system to control the maximum carrying capacity of tourists in scenic spots. Unify international and domestic tourism service standards. Improve the tourism statistical index system and survey methods, and establish a scientific evaluation system for tourism development. Cancel the examination and approval of border tourism projects, and delegate the qualification examination and approval of travel agencies operating border tourism and the business license of foreign-invested travel agencies to provincial tourism departments.

(4) Promoting regional tourism integration. Further deepen foreign joint ventures and cooperation, support qualified tourism enterprises to "go global" and actively explore the international market. Improve the domestic and international regional tourism cooperation mechanism, establish an interconnected tourism transportation, information and service network, strengthen the exchange of regional tourists, and build a pragmatic, efficient and mutually beneficial regional tourism cooperation body. Around the Silk Road Economic Belt and the 21st Century Maritime Silk Road, under the framework of ASEAN-Mekong River Basin Development Cooperation, Greater Mekong Subregion Economic Cooperation, Central Asia Regional Economic Cooperation, Tumen River Region Development Cooperation, Bangladesh-China-India-Myanmar Economic Corridor, China-Pakistan Economic Corridor and other regional and subregional cooperation mechanisms, China will adopt an entry-exit policy that is conducive to border tourism and promote regional tourism cooperation with Southeast Asia, South Asia, Central Asia, Northeast Asia and Central and Eastern Europe. Actively promote China-Africa tourism cooperation. Strengthen bilateral cooperation in tourism and do a good job in tourism year activities with relevant countries.

(5) Vigorously expand the inbound tourism market. Improve the national tourism publicity and promotion system, adopt the government to purchase services, and gradually realize the specialization and marketization of national tourism publicity and promotion. Establish a multilingual national tourism promotion website and strengthen the promotion of national tourism image. We will study measures to facilitate the entry and transit tourist visas for foreigners, promote the visa business for foreigners at ports open to the outside world that meet the prescribed conditions, gradually optimize and improve the visa-free policy for foreigners in 72-hour transit, and promote the appropriate number and reasonable layout of cities for foreigners in 72-hour transit. Coordinate the study of visa-free entry policies for tour groups in some countries and optimize the entry and exit policies for cruise ships. Provide visas and entry and exit convenience for foreign tourists, and constantly improve the level of entry and exit services such as visa issuance and border inspection.

Third, expand the space for tourism development

(6) Actively develop leisure and holiday tourism. In urban and rural planning, we should consider the needs of national leisure and holiday as a whole. Strengthen the construction of facilities, improve service functions, rationally optimize layout, and create leisure and holiday space for residents. Actively promote sports tourism, strengthen the integration and development of competition performance, fitness and leisure and tourism activities, and support and guide qualified sports venues to carry out sports tourism services for tourists. Promote superior medical resources such as plastic surgery and internal surgery to provide medical tourism services at home and abroad. Give full play to the advantages of traditional Chinese medicine and form a number of traditional Chinese medicine health tourism service products. Standardize service processes and service standards, and develop medical tourism such as characteristic medical care, recuperation and rehabilitation, beauty and health care. Conditional cities should speed up the construction of slow greenways. Establish standards for the construction of caravan camps and campsites, improve the policies and measures for the passage of caravan on the road, and launch railway tourism products with attractive market. Actively develop forest tourism and marine tourism. We will continue to support the localization of tourism equipment such as cruise yachts, ropeways, cable cars and amusement facilities, and actively develop cruise yacht tourism and low-altitude flight tourism.

(7) Vigorously develop rural tourism. Relying on local location conditions, resource characteristics and market demand, we should tap cultural connotation, give play to ecological advantages, highlight rural characteristics, and develop a number of rural tourism products with diverse forms and distinctive characteristics. Promote the organic combination of rural tourism and new urbanization, make rational use of ethnic villages and ancient villages and towns, develop tourist towns with historical memory, regional characteristics and ethnic characteristics, and build a number of famous scenic tourist towns and villages. Strengthen planning and guidance, improve the degree of organization, standardize the development and construction of rural tourism, and maintain the traditional rural style. Strengthen rural tourism to accurately help the poor, solidly promote rural tourism to enrich the people, and drive poverty-stricken areas to get rid of poverty and become rich. Make overall use of the funds benefiting farmers to strengthen the construction of infrastructure such as health, environmental protection and roads, and improve the rural tourism service system. Strengthen the training of rural tourism professionals, encourage tourism graduates, professional volunteers, artists and scientific and technological workers to help in the village, and provide intellectual support for the development of rural tourism.

(eight) innovative cultural tourism products. Encourage professional art troupes to cooperate with key tourist destinations to create special plays with distinctive features and high artistic standards. Vigorously develop red tourism, strengthen revolutionary traditional education, vigorously carry forward the national spirit with patriotism as the core and the spirit of the times with reform and innovation as the core, and actively cultivate and practice socialist core values. Standardize and integrate exhibition activities, give play to the brand effect of traditional festivals with local and ethnic characteristics, and organize cultural tourism activities with strong mass participation. Put an end to low-level artificial landscape construction and standardize the development of theme parks. Support the construction of rehearsal and performance places for traditional dramas, places for the spread of traditional handicrafts and places for traditional folk activities. In the development of cultural tourism products, we should oppose vulgar, vulgar and kitsch content, resist feudal superstition and crack down on pornography and gambling.

(9) Actively carry out research trips. In accordance with the requirements of implementing quality education in an all-round way, study tours, summer camps, winter camps, etc. will be taken as important carriers of patriotism, revolutionary tradition education and national conditions education for young people, and will be included in the daily moral education, aesthetic education and physical education for primary and secondary school students, so as to enhance students' understanding of nature and society and cultivate their sense of social responsibility and practical ability. According to the principle of education-oriented, safety first, we will establish a study travel system that focuses on local conditions in primary school, county conditions and city conditions in junior high school and provincial conditions and national conditions in senior high school. Strengthen the management of research travel and standardize the collective travel of primary and secondary school students abroad. Support all localities to rely on natural and cultural heritage resources, large-scale public facilities, well-known universities, industrial and mining enterprises and scientific research institutions to build a number of research and travel bases and gradually improve the reception system. Encourage price concessions for research trips.

(10) Vigorously develop tourism for the elderly. Combined with the development of the aged care service industry and the health service industry, we will actively develop multi-level and diversified leisure and health holiday products for the elderly. Plan and guide all kinds of scenic spots to strengthen the construction of tourism service facilities for the elderly, strictly implement the standards for barrier-free environment construction, and properly equip the elderly and disabled with travel AIDS. Encourage localities and enterprises to launch affordable tourism products and preferential measures for the elderly. Pay close attention to the formulation of old-age tourism service standards and promote the formation of professional old-age tourism service brands. Preferential measures for the elderly in tourist attractions tickets should break the household registration restrictions.

(eleven) to expand tourism shopping consumption. Implement China tourism commodity brand building project, attach importance to the creative design of tourist souvenirs, enhance cultural connotation and added value, strengthen intellectual property protection, and cultivate tourism commodity brands with local characteristics. Inherit and carry forward the time-honored brands and increase the development of time-honored souvenirs. Regulate and standardize the tourist souvenir market, vigorously develop commercial blocks with local characteristics, and encourage the development of characteristic restaurants and theme hotels. Encourage all localities to launch the recommended list of tourism commodities. In qualified ports, duty-free shops can be set up in accordance with regulations to optimize the variety of goods and improve the popularity of domestic fine products. We will study and improve the tax refund policy for overseas tourists who leave the country for shopping, and expand the scope of implementation to eligible areas throughout the country. On the premise of effectively implementing the supervision of luggage and articles of inbound and outbound tourists, study the feasibility of adding duty-free shops at entry ports. Encourage the construction of characteristic commodity shopping areas, provide convenient services such as finance and logistics, and develop shopping tourism.

Fourth, optimize the tourism development environment

(12) Improve tourism transportation services. The construction of expressways, high-speed railways and airports should consider the needs of tourism development as a whole. Improve the tourism service functions of gas stations and expressway service areas, and accelerate the construction of expressway electronic toll collection system (ETC). Incorporate signs leading to tourist areas into the scope of road traffic signs, and improve the setting of signs such as guidelines and tourist symbols. Promote the barrier-free construction and transformation of tourist transportation facilities. Key tourist attractions should improve the traffic distribution system. Increase the number of trains and tourist trains between tourist destinations and major tourist sources, improve the tourism service functions of railway stations, high-speed trains and tourist trains, and encourage preferential policies for train fares of tourist teams. Strengthen the traffic connection between high-speed rail stations and cities and scenic spots. Support key tourist cities to open and increase routes with major tourist sources, support the development of low-cost airlines and tourist regional airlines, and encourage domestic charter flights according to regulations. Plan and guide the construction of public tourist terminals along the Yangtze River and increase international and domestic cruise routes. Formulate tourism informatization standards, speed up the construction of smart scenic spots and smart tourism enterprises, and improve the tourism information service system.

(thirteen) to ensure the safety of tourism. Strengthen the supervision and inspection of traffic safety and food safety on tourist roads, especially bridges and tunnels, and regularly carry out safety inspections on special equipment in tourist places such as passenger ropeways and large amusement facilities. To improve the tourist safety service standard, tourism professionals should be trained in safety risk prevention and emergency rescue skills before taking up his post. Travel agencies and scenic spots should give risk warnings to tourists who participate in high-risk tourism projects and carry out safety training. Scenic spots should strengthen safety protection and fire control facilities construction. In accordance with the principle of territorial management, establish and improve the mechanism for dealing with emergencies and large passenger flows in tourist attractions during peak hours and the early warning information release system for tourism safety, and incorporate them into the unified local emergency system. Key scenic spots should be equipped with professional medical and rescue teams, which can be included in the overall construction of national emergency rescue bases if conditions permit.

(fourteen) to strengthen the construction of market integrity. In the construction of social credit system, speed up the improvement of credit records of tourism-related enterprises and employees. Industry associations should improve the rules and mechanisms of industry self-discipline and guide member enterprises to operate in good faith. Establish a "blacklist" system for serious illegal enterprises, increase exposure and improve the illegal information sharing mechanism. Strengthen comprehensive law enforcement in the tourism market, severely crack down on "black tour guides" and acts of inducing, deceiving and forcing tourists to spend, severely investigate and punish acts of colluding in price increases, driving up prices and price fraud, actively create an honest and trustworthy consumption environment, and guide tourists to consume in a civilized way. Give full play to the supervision and guidance of tourists, the public and the news media, and promote the quality of tourism services. Promote scenic spots to further improve the propaganda and guidance of civilization creation and civilized tourism, increase the law enforcement of civilized tourism in scenic spots, and put an end to graffiti, spitting and littering.

(fifteen) standardize the scenic spot ticket prices. Tickets for scenic spots built with public resources such as scenic spots, nature reserves and cultural relics protection units, as well as the prices of scenic spots, transportation and other items charged separately in the scenic spots should be subject to government pricing or government-guided prices, reflecting public welfare and strictly controlling price increases. Scenic spots should be strictly in accordance with the regulations, for minors, students, the elderly, soldiers, the disabled and other implementation of ticket fee reduction. All scenic spots should publicize the ticket price, the price of separately charged items and the group charge price in a conspicuous position. It is necessary to further strengthen price supervision and resolutely stop all kinds of disguised price increases.

Five, improve the tourism development policy

(sixteen) to effectively implement the paid vacation system for employees. Strengthen the concept of legal leave for the whole society, put the implementation of paid annual leave system into the agenda of local governments, as an important part of labor supervision and protection of workers' rights and interests, and promote institutions, enterprises and institutions to accelerate the implementation of paid annual leave system for employees. Encourage employees to flexibly arrange paid annual leave in combination with personal needs and actual work. Under the condition that the total amount of teaching time remains unchanged, colleges and universities can adjust the winter and summer vacation time according to the actual situation, and primary and secondary schools can arrange spring break according to relevant regulations to create conditions for employees to implement paid annual leave.

(seventeen) to strengthen the construction of tourism infrastructure. Strengthen the infrastructure construction of tourist roads, walkways, parking lots, toilets, water supply and power supply, emergency rescue, tourist information services, garbage and sewage treatment, security and fire fighting in scenic spots, further improve public service facilities such as tourist consultation and signs around key tourist areas and tourist routes, and concentrate on developing and building a number of new boutique scenic spots and characteristic tourist destinations with good natural ecological environment, perfect cultural and popular science education functions and strong attraction at home and abroad. Formulate the national eco-tourism development plan, strengthen the guidance to national key tourist areas, do a good job in the overall development of tourism resources in concentrated and contiguous areas, and guide the healthy development of eco-tourism. Governments at all levels should attach importance to the construction of tourism infrastructure. The central government should increase its support for the construction of tourism infrastructure and ecological environment protection facilities such as key scenic spots, rural tourism, red tourism and eco-tourism in concentrated and contiguous poverty-stricken areas in the central and western regions.

(eighteen) increase financial support. Pay close attention to studying the relevant policies of the central government to support the development of tourism under the new situation, and do a good job in national tourism promotion, planning, personnel training and the construction of tourism public service system. The state supports special funds such as service industry, small and medium-sized enterprises, new rural construction, poverty alleviation and development, energy conservation and emission reduction, and qualified tourism enterprises and projects should be included in the scope of support. The government guides and promotes the establishment of a tourism industry fund. Support qualified tourism enterprises to go public, strengthen the support of the bond market for tourism enterprises through debt financing tools such as corporate bonds, corporate bonds, private debts of small and medium-sized enterprises, short-term financing bills, medium-term bills and collective bills of small and medium-sized enterprises, and develop asset securitization products for tourism projects. Increase credit support for small micro-tourism enterprises and rural tourism.

(nineteen) optimize the land use policy. Adhere to economical and intensive land use, arrange the scale and layout of tourism land in accordance with the overall land use planning and urban and rural planning, and strictly control the occupation of cultivated land by tourism facilities. Reform and improve the management system of tourism land, promote the combination of differentiated land management and guide the adjustment of tourism supply structure. When compiling and adjusting the overall land use planning, urban and rural planning and marine functional area planning, we should fully consider the spatial layout of relevant tourism projects and facilities and the requirements for construction land, and standardize the occupation of sea and coastline. The annual land supply should appropriately increase the land for tourism development. Further refine the support measures for developing tourism projects by using wasteland, barren slopes, barren beaches, garbage dumps, abandoned mines, remote islands and rocky desertification land. On the premise of conforming to the planning and use control, rural collective economic organizations are encouraged to jointly establish tourism enterprises with other units and individuals in the form of shares and joint ventures of collective management construction land use rights according to law. If the construction of tourism facilities involves the change of land use, the land use approval procedures shall be handled according to law.

(twenty) to strengthen the construction of talent team. Implement the strategy of "strengthening tourism through talents and promoting tourism through science and education", work out the medium and long-term development plan of national tourism talents, and optimize the system and mechanism of talent development. Strengthen the construction of tourism discipline system, optimize specialty setting, deepen professional teaching reform, and vigorously develop tourism vocational education. Establish and improve the evaluation system of tourism talents and cultivate the professional manager market. Promote the reform of tour guide management system, establish and improve the evaluation system for tour guides, implement the salary and social insurance system for tour guides, and gradually establish an incentive mechanism that is consistent with tour guide ranks, service quality and remuneration. Strengthen cooperation with institutions of higher learning and enterprises, establish a number of national tourism talent education and training bases, strengthen the training of tour guides and other tourism professionals, and constantly improve their quality and ability. Encourage experts, scholars and college students to actively participate in tourism volunteer activities. Incorporate qualified tourism service practitioners into the scope of employment support and implement relevant support policies. Support the construction of tourism scientific research units and tourism planning units, and strengthen the basic theory and applied research of tourism.

All regions and relevant departments should attach great importance to promoting the reform and development of tourism, strengthen organizational leadership, and ensure that all tasks and measures are implemented. All localities should formulate specific implementation opinions, boldly explore and innovate in light of the actual situation in the region, and push the reform and development of tourism in the region to a new level. All localities should strengthen planning guidance, attach importance to the protection of tourism resources and ecological environment, and prevent redundant construction. All relevant departments should pay close attention to formulating detailed rules for the implementation of relevant policies and measures. It is necessary to thoroughly implement the Tourism Law of the People's Republic of China and implement supporting laws and regulations. The Development and Reform Commission and the Tourism Bureau shall regularly summarize the implementation of this opinion by various regions and relevant departments and carry out supervision and inspection. Tourism administration and relevant departments at all levels should give full play to their functional advantages, strengthen coordination and cooperation, and promote the healthy and sustainable development of tourism.

Attachment: Division of Key Tasks and Schedule

the State Council

August 9, 2014

(This piece is publicly released)