Global tourism theory

1, the global tourism.

First of all, the overall situation is reflected in the overall situation of tourism development perspective. In the new historical period, tourism is no longer just the development of a single industry in a simple sense. Because of its natural characteristics of great relevance and comprehensiveness, tourism has been related to the overall development of regional economy and society, and has become a dominant industry that "adjusts the structure, benefits people's livelihood and stabilizes growth". Therefore, the development of global tourism is based on the overall situation of regional economic and social development, and through giving full play to industrial advantages, the regional economic and social resources, especially tourism resources, related industries, ecological environment, public services, institutional mechanisms, policies and regulations, and civilized quality, are comprehensively and systematically optimized and upgraded.

Secondly, the overall situation is also reflected in the perspective of tourism development factors, which is implemented in the level of tourism economic and social development. Global tourism proposes to break the traditional closed concept of scenic spot tourism development with single scenic spot construction as the core and sightseeing tourism as the main factor, and change to the overall concept of comprehensive destination development with the traditional six elements of "eating, living, traveling and buying entertainment" and the new six elements of "business, education and leisure" developing in parallel; From the "single-handed development of one department of tourism" to the "overall development of organic cooperation of multiple departments of the whole society".

Finally, the overall situation is also reflected in the overall situation from the perspective of tourism development management. Global tourism is a comprehensive consideration of resource allocation, industrial development, market structure, organization and operation, institutional arrangements, institutional mechanisms, infrastructure, public services, security measures and other aspects of tourism development, and it is to establish a complex management system suitable for the characteristics of tourism development to meet the complex characteristics of tourism development.

2. The spatiality of global tourism

Spatiality refers to the systematic development of tourism in a certain area, which is closely related to the essential characteristics of tourism activities such as remoteness and mobility.

On the one hand, we should deeply realize that the traditional "point" tourism development spatial model makes tourism activities present an "enclave" dilemma in space, which hinders the spatial fluency and penetration of tourism. The narrow "point" spatial scope restricts the development of tourism activities, tourism industry and tourism management, and it is urgent to expand tourism in a "face-to-face" manner in a regional scope, so that the construction of tourism elements can penetrate into the whole spatial scope of the region and the tourism industry can expand to the region.

On the other hand, we should understand that global tourism does not develop tourism in the whole geographical space of our country, nor does it make a great leap forward in tourism development, nor does it cover all the space of tourism development. Muerdal's theory of "geographical dual economic structure" tells us that spatial balanced development does not conform to the actual situation of regional economic development, and that balanced and unbalanced development is the internal driving force of regional economic development. The spatiality of global tourism defines the regional spatial boundary of development, which ensures that the development of tourism will not break through the geographical scope of regional economic development, and avoids the consequences of the blind pursuit of absolute spatial balance leading to ineffective regional economic growth.

3. The driving force of global tourism

Driving force is the promotion of tourism industry to the coordinated development of economy and society. This is the product of the development of tourism industry to the new normal stage of China's economy, and it is also a concentrated expression of the industrial advantages and comprehensive strength of tourism. Tourism is the most creative and dynamic industrial form, and it is the easiest industrial field to implement the concept of innovation and development, and it is an important embodiment of implementing the new development concept of "innovation, coordination, green, development and sharing" in China's social economy.

Taking tourism as the dominant industry and core driving force of regional development, leading and driving the reform, innovation, transformation and upgrading of the whole regional economy and society, and promoting the coordinated development of regional economy and society, this driving force is not only reflected in the driving force of industrial economy, but also in the driving force of social culture; It is not only reflected in the driving force of the development of a single industry, but also in the driving force of the integrated development of multiple industries and the diversified development of multiple undertakings; It is not only reflected in the driving force of green growth mode, but also in the driving force of social governance mode; It is not only reflected in the driving force of optimization and adjustment, but also in the driving force of reform and innovation.

4. Integration of global tourism.

Integration is the integration and application of various social and economic resources by tourism development. The development of global tourism, first, needs to integrate regional production factor resources, give play to the decisive role of the market in resource allocation, and integrate modern production factor resources such as capital, labor, land, technology and information to improve production efficiency; Second, it is necessary to integrate regional industrial resources, give play to the integration role of the industry itself in the development process, integrate the resources of tourism and the primary, secondary and tertiary industries, and promote the integrated development of industries; Third, it is necessary to integrate the resources of regional social management elements, give full play to the guiding role of the government in social management, and integrate departmental functions, institutional mechanisms, policies and regulations, public services, social participation and other social management elements to improve the efficiency of public management.

5. Sharing of global tourism.

Sharing means that the fruits of tourism development should benefit the broad masses of the people, which is an important feature of global tourism development. Tourism development originated from people's tourism demand, and finally it will return to the value origin of people-oriented. After more than 30 years of development, China's total tourism economy has been greatly increased. In 2015, the total tourism economy exceeded 4 trillion yuan and received more than 4.1 billion tourists. In recent years, China's tourism status in the world has been substantially improved and consolidated.

However, the development of China's tourism industry is still in the stage of giving priority to the return on capital investment and maximizing the profits of enterprises. The dividends of tourism development are only enjoyed by tourism-related enterprises and some groups, but have not benefited more social subjects, which is an important reflection of the insufficient sharing of tourism development. The development of global tourism is to strive to realize the co-construction and sharing of the whole society, and to promote and help China's poverty alleviation strategic goal through global tourism, so that the broad masses can really benefit from tourism development. This is a profound reflection on the current underdevelopment of China's tourism industry, an inevitable requirement for maximizing the social benefits of tourism development, and a profound embodiment of sharing.

Sichuan Shengjing Cultural Tourism focuses on the integrated development of culture and tourism industry. Guided by the revitalization and development of resource value, and with the thinking of "operation first", we are committed to providing the integrated solution service for "cultural tourism destinations, eco-tourism destinations and agricultural tourism destinations".

Global tourism is an inevitable product of China's economic, social and tourism development to a certain stage, and it is also an inevitable requirement of tourism development, reform, innovation, transformation and upgrading. So, what are the five elements of global tourism? Come and learn about it with Shengjing Wenlv.