Global tourism data

The development of global tourism requires seven "systems":

The first is the interconnected tourism transportation system.

External traffic should be swift, internal traffic should be smooth, and internal and external traffic should be interconnected, which is the basic premise of global tourism development. It mainly includes four aspects: first, a fast and smooth traffic system; The second is a well-equipped tourist transportation distribution system (vehicle transfer or connection system); The third is to improve the distinctive tourist traffic identification system; The fourth is a comfortable and safe transportation system for tourist vehicles, as well as scenic spots, stops, riding lanes, sidewalks, and slow greenway systems along Tongjing Highway.

The second is to have a well-equipped tourist reception system.

Including accommodation facilities, catering facilities, self-service facilities, tourist destination connection system, etc., jumping out of the "old three" of traditional travel agencies, star-rated hotels and A-level tourist attractions.

The third is to form a tourism product system with full-time experience.

Throughout the year, there should be distinctive tourism products in spring, summer, autumn and winter, and there should be a tourism supply suitable for tourists' needs in the morning and afternoon.

Fourth, we should standardize the tourism environment system with panoramic coverage.

The beautiful and clean environment, the interaction between the city and the countryside, and the interaction between factors inside and outside the scenic spot are the basic requirements for global tourism.

Fifth, the tourism development system with industry-wide integration.

Industrial linkage and integrated development are the inevitable requirements of the development of the times. Whether it is "tourism+"or "+tourism", we should adhere to the concept of seeking only what we do, not everything, and do not require banks to grasp tourism, but require banks to graft the concept of tourism service. Actively support the development of tourism-related industries.

The sixth is to form a tourism information system with global supervision.

It is necessary to form the interconnection and sharing of tourism information from the perspective of the collection, analysis, application and sharing of tourism big data, and on the basis of clearly calculating the reception capacity and environmental carrying capacity of tourist destination scenic spots, to share data information and provide instant services. Establish a quick mechanism for receiving tourist complaint information.

Seventh, we should establish a tourism service system shared by the whole people.

Whether it is the developer, designer, producer, seller, consumer or experiencer of tourism products; Whether tourists from afar or aborigines rooted here, they have the same psychological demand for tourism.

Original title: Tiantai sample of global tourism+big data tourism statistics reform

What is the result of global tourism+big data?

On the rooftop, people made a surprise discovery:

Nanping Township, with beautiful scenery but remote location, dyed a South Yellow Road with a maple leaf and became one of the eight maple appreciation bases in China recognized by netizens.

Houan village, which was originally in a corner and blocked by traffic, relied on green mountains and green waters to develop rural leisure tourism and achieved a gorgeous turn of green development.

Jinmankeng village, a street town hiding deep in the mountains, took off its poverty hat with graffiti, which made the once unknown small village attract thousands of metropolis tourists.

Under the baton of global tourism, in the incubator of big data, villages on the rooftop are breaking into butterflies, showing the unique charm of rural tourism.

Nowadays, Tiantai County, which is committed to creating a national global tourism demonstration zone, is taking the pilot county of tourism statistics reform in the whole province as the starting point to explore the establishment of a new model of tourism statistics that adapts to the development of global tourism, covers all elements of tourism-related industries, and scientifically and accurately reflects the contribution of tourism to national economic development, and explores the formation of a Tiantai sample of tourism statistics reform.

Looking at the mountain side as a peak, the whole world tourism with different distances and heights needs all-round observation

Six years ago, tourists came to Tiantai, a big tourist county, and only core scenic spots like Guoqing Scenic Spot, Liang Shi Scenic Spot and Huading Scenic Spot were popular. With a flick of a finger, great changes have taken place in Tiantai village. With the sudden emergence of rural leisure tourism, tourism has changed from scenic spot tourism to global tourism.

The endless stream of tourists has become the best evidence of off the charts's global tourism charm. However, most of the income from global tourism has not entered the category of tourism statistics. For a long time, tourism statistics only include scenic spots, star-rated hotels, travel agencies and other tourism enterprises. Since there is no ticket income for rural tourism, the income from accommodation such as farmhouses and homestays has also been abruptly excluded from the original tourism statistics.

However, standing on the rooftop of the global tourism tide, we have to face the extremely complicated system engineering of tourism statistics. Tourism statistics must accurately reflect the contribution of tourism to GDP under global tourism, the benefits of farmers' income increase and the consumption of tourists. Without accurate statistical data, it is difficult to make scientific and reasonable judgments and decisions on global tourism. The main person in charge of Tiantai County Committee said that the first thing to be solved in the pilot reform of county tourism statistics is the caliber of tourism statistics. In this reform, Tiantai County faced up to difficulties, and broke through the original scenic spot tourism model in defining the content and scope of tourism statistics, and changed to the global tourism model, that is, from ticket economy to industrial economy.

In September 2015, Tiantai was identified as a pilot county for the reform of county-level tourism statistics in Zhejiang, and the road of provincial-level county-level tourism statistics reform was officially launched.

Continuing the work situation of "No.1 Tourism Project", Tiantai has established a leading system for counties, departments and towns to jointly grasp statistical reform. The main leaders of the county government serve as the leader of the leading group, the standing deputy county magistrate, the standing committee of the full-time tourism county committee and the deputy county magistrate in charge of agriculture are the deputy heads, and the heads of the relevant units of tourism statistics are the members of the Tiantai county leading group for the pilot reform of tourism statistics, focusing on the reform of tourism statistics.

The reform of tourism statistics needs the close cooperation and seamless connection between tourism and statistics. Tiantai County Tourism Commission and Tiantai County Statistics Bureau jointly participated in the pilot reform of tourism statistics, and established a leading group office. The top leaders of villages and towns have become the main responsible persons for the reform of tourism statistics in their respective jurisdictions, and personally report the progress of statistical reform to the county government at the tourism work meeting held at the beginning of each month.

Since November last year, Xiaotang of Chicheng Street Tourism Office, together with six other colleagues transferred from the street, has formed a survey team, shuttled between green mountains and green waters, visited every farmhouse, homestay, leisure farm, etc., and carried out a database-building operation for relevant tourism elements units within its jurisdiction. During this period, they participated in four business trainings on tourism statistics. As busy as they are, there are nearly 100 cadres in the county.

In this pilot, the county comprehensively sorted out the list of units included in the industrial calculation, and sorted out a total of 23,170 travel-related industries included in the tourism calculation. After more than two months' thorough investigation, 1,725 tourism statistical sample units were sorted out, and the directory database of basic tourism units in villages and towns and the directory database of basic tourism units in the whole county were established. The content extends from the original scenic spots, travel agencies and tourist accommodation units to nine categories, namely, tourism catering, tourism shopping, tourism entertainment, tourism transportation, accommodation reception for rural tourism and rural tourist spots, which fully reflects the achievements of the coordinated development of economy and society driven by tourism under the condition of the integration of rooftop industry and five global tourism.

At the beginning of April this year, Tiantai County's global tourism statistics were fully launched, and unified online reporting was implemented. Due to the expansion of statistical content, the number of statisticians has also increased from 31 to 407. The statistician of Chicheng Street Statistics Center has never been involved in tourism statistics before. Only the comrades of the Tourism Office in this street report the situation of nine sample villages determined by the Provincial Tourism Bureau every quarter. At present, three full-time and part-time tourism statisticians from the Township Statistics Center and the Tourism Office need to jointly complete six categories and thousands of statistical data in their respective jurisdictions every month, and summarize them to 74 grassroots units for data review, reminder, or direct collection and reporting.

Since the mobilization meeting of Tiantai county tourism statistics pilot was held on November 8 last year, the county has conducted comprehensive training for township leaders, leaders in charge, full-time statisticians and statisticians of grassroots sample units, and implemented business guidance training for grassroots units within its jurisdiction.

The main person in charge of the county government said: to do a good job in tourism statistics is to lay a solid foundation, build a good team, improve quality and expand coverage, and make scientific analysis so as to achieve unification. At present, the county has established a tourism statistics network team with four levels of vertical county, township, village and enterprise, covering all elements of food, housing, transportation, travel, shopping and entertainment horizontally. County Bureau of Statistics also incorporated tourism statistics into daily statistics, opened the data interface between the online reporting system of tourism statistics and Tiantai County Smart Scenic Area Data Center, shared and built a database with the smart tourism system, and built the county-wide tourism data center. 123 full-text browsing