What are the characteristics of tourism consumption？

1. An important feature of tourism is its strong comprehensiveness and integrity. It is an industry whole composed of six elements: transportation, housing, eating, traveling, shopping and entertainment. For tourists, what they need to buy and consume is the whole feeling they get in a tourism activity. Therefore, in the whole process of tourism, any industry or link has insufficient supply, poor service, or even problems, which can not meet the needs of tourists, and will be considered that the quality of tourism service is not high, thus affecting the reputation of the whole tourism industry.

2. People gather in groups. Group activities are a major feature of urban leisure tourism. Residents tend to travel in groups, and tourists include family, friends and colleagues. They mostly choose to get together and play on holidays, festivals and weekends. Here, the circle is a group symbol that can not be ignored. Various cultural circles, industry circles, social circles, homecoming associations and hometown associations drive the development of leisure industry.

3. Flexible choice. Breaking through the traditional tourism demand, tourist destinations are no longer limited to tourist attractions, but flexible and diverse. Shopping places, streets, squares, parks, theaters, bookstores, bars, small country yards, and suburban landscapes can all become part of leisure tourism. Everything depends on the needs and feelings of residents, and their tourism purposes are flexible and diverse, and leisure life is the goal.

4. Expensive essence is not much more expensive. Traveling in different places, most tourists should strive to visit the most scenic spots in the shortest time and enhance their sense of experience; Leisure tourism is a complete negation of cursory tourism, emphasizing that quality is not much more expensive, and quality is not quantity. Leisure tourists pursue a realm of life and a normal life. They will choose one or two points to savor and appreciate and feel from the heart. This kind of leisure is leisurely, and what they pursue is the quality of life.

5. Diversified types. Leisure tourism products are rich and varied, including art exhibitions, photography exhibitions and concerts catering to people with high cultural quality, as well as parks and characteristic blocks suitable for ordinary people to relax; There are high-end hotels, resorts, golf, hot springs and other leisure and holiday facilities, as well as general sightseeing facilities.

6. Word of mouth is more important than publicity. Because residents have a better understanding of the local geographical and cultural conditions, the phenomenon of information asymmetry is weakened, and their tourism decisions are relatively less affected by advertising and marketing, but more easily guided by word-of-mouth communication. The positive or negative evaluation of a place by friends and colleagues around you will directly affect their choice, and the obstacle of negative evaluation is stronger than the traction of positive evaluation.

7. Layout drives popularity. Urban planning, construction and functional layout are cohesive to leisure tourism activities. Some commercial blocks, cultural communities and shopping places are easy to become crowd gathering centers, and famous tourist attractions are also attractive.

8. Strong repeatability. Restricted by time, residents can use all their leisure time to participate in leisure activities. The interval period is short, and it can be experienced many times. Although the single cost is not necessarily high, the accumulated consumption is large.

1. Product particularity: Tourism products are services, which are intangible, non-storable and non-transferable. Compared with other tangible products, the consumption process and production process of tourism products are closely linked, so it is difficult for consumers to evaluate the quality of products after purchase. In addition, tourism products also include various alternative tourism resources and tourist routes, and consumers can choose according to their own needs and budgets.

2. Price particularity: the price of tourism products is influenced by many factors, such as market supply and demand, seasonality and scarcity of tourism resources. Price strategy is very important for tourism, because tourism products usually have high price elasticity, and price changes will directly affect consumer demand. In addition, the tourism industry also has promotional means such as discounts and coupons to attract more consumers.

3. Particularity of promotion: There are various promotion methods in tourism, including advertising, public relations, direct marketing and online marketing. Because of the intangibility of tourism products, it is difficult for consumers to know the product details before buying. Therefore, tourism needs to convey product information to potential consumers through various promotional means to improve brand awareness and influence. At the same time, tourism also needs to maintain good cooperative relations with various media, travel agencies, scenic spots and other partners to jointly promote the development of tourism.

4. Location particularity: the location of tourism includes tourist destination and sales location. Tourism destination is the core resource to attract tourists, and its characteristics and attractiveness directly affect the development of tourism. Sales location is an important link in the sales and distribution of tourism products, including travel agencies and online travel platforms. Tourism needs to be based on