Special topic of tourism real estate

1. Longmen Grottoes: Longmen Grottoes is a must-see. It is the essence of Luoyang and a world cultural heritage. The ticket price used to be 60 yuan per person, but now it is bundled with Baiyuan (Bai Juyi's Tomb) and Xiangshan Temple on the other side. You may be a little dissatisfied with the one-vote 80 yuan. Alas, there is nothing you can do. Tickets are postcard-style tickets, and there is a mailbox opposite the ticket office. You can tear off the tickets directly and mail the postcards home for collection. At the same time, you'd better spend 5 yuan money to rent a tour guide machine to listen to the introduction.

Take bus No.81 and No.53 from the front of the railway station to reach Longmen Grottoes. It is best to visit Longmen Grottoes in the morning. Because the morning sun shines directly on the western hills of the grottoes, there is enough light to facilitate photography. After visiting the Longmen Grottoes, pass the Manshui Bridge in the south and overlook the grottoes on the other side, then visit the Dongshan Grottoes, and then visit Xiangshan Temple and Baiyuan Garden after coming out. In this way, the visit time of the whole scenic spot is about 4-5 hours. There is a Guanghua Temple near the north of the parking lot of Longmen Grottoes Scenic Area. Some netizens have been cheated by fortune-telling traps. Everyone should pay attention and don't be fooled.

2. Guanlin: After visiting Longmen Grottoes, you can visit Guanlin, which is the place where Guan Yu's head is buried. Guanlin is our only ancient classic building that integrates burial, temple and forest. Take a bus from Longmen Grottoes and get off at Guanlinmiao Station. The ticket is one yuan. Get off and walk back. Walk 500 meters to visit Guanlin. Tickets are also in the form of postcards. The fare is 25 yuan. There is a mailbox on the way back from Guanlin to Guanlinmiao Bus Station. Postcards can be mailed for collection. The visit time of Guanlin is about 1-2 hours.

3. Baima Temple: The terminal of No.56 Road in Xiguan is Baima Temple, about 10 kilometers east of Luoyang. Baima Temple is the first official temple after Buddhism was introduced into China. It has always been praised as "the source of Buddhism" and "the ancestral court" by Chinese and foreign Buddhist circles. The incense in Baima Temple is very strong. Everywhere you go, there are free incense for tourists to burn. There are not many incense burns, and three fragrant incense sticks respect the Buddha's heart. Not far from the White Horse Temple to the east, there is Di Renjie's tomb. Ticket price: 35 yuan. It is said that the fortune-telling of Baima Temple is very accurate.

4. The "Tian Zi Jia Liu" Che Ma Hang is located in the East Zhou Wangcheng Square in the city center. More than 300 ancient tombs of the East Zhou Dynasty were just discovered during the construction in the city center two years ago, and the Che Ma Hang with the highest cultural relics value was built in situ for protection. It is worth seeing. Ticket price: 20 yuan, there are many buses, and get off at Wangcheng Square in the Eastern Zhou Dynasty.

5. Tomb Museum: Transportation: Take bus No.83 from the railway station to get there directly. Admission: 15 yuan, the only tomb museum in China, is located in Zhongtou West Village, Mangshan Mountain, a new thematic museum. There are a large number of household utensils, decorations and other funerary objects on display in the museum, such as pottery figurines in the Western Han Dynasty, Wei and Jin Dynasties, and Tang Sancai in the Tang Dynasty.

6. Peony viewing in Luoyang: There are many peony gardens, the largest of which is Guose Peony Garden, also known as Luoyang National Peony Gene Bank in China, which is located at the side of No.310 National Road on Mangshan Mountain in Luoyang City, 4km away from the urban area and 5km away from Luoyang Expressway. Covering an area of 700 mu, it is the largest domestic production base for new variety cultivation and commercial peony reproduction. Take bus No.51 to the railway station or Gushuixi and get off at the National Color Peony Garden. It takes about 10 yuan to get there by taxi from the railway station. The fare is around 20 yuan. One is Wangcheng Park, the main venue of the annual Peony Fair. In the city, there are many buses arriving at Zhongzhou Road and Railway Station. The ticket price will be around 30 yuan at the flower show. Now in April, peonies are in full bloom and tourists are coming.

7. Xiaolangdi: 50 kilometers north of Luoyang, there is a bus to the bus station on the east side of the railway station, and it takes about 80 minutes. Tickets are paid by 8 yuan, and tickets are not charged at the gate of Xiaolangdi Scenic Area, and tickets for the dam tour area and the dam back park are 30 yuan. Because the internal management of Xiaolangdi scenic spot is not well coordinated with the local area, the soft environment is not very good, and there are many wild guides, so it may be necessary to pay attention to soliciting tourists, and don't have disputes with local farmers.

A record of the nasty and sprouting pancreas

First, the remote marketing model

Take tourism real estate, Hainan as an example. The main market of Hainan tourism real estate marketing is outside the island, that is, in different regions of the country. At present, all parts of the country are facing the same situation. Most urban real estate projects have started large-scale marketing propaganda, and various places have launched marketing battles at different times. Marketing organizations outside the island have started witty marketing innovation, and Hainan tourism real estate fairs have been held in Taiyuan, Datong, Changchun, Harbin and Daqing in the near future to build a sales platform for Hainan tourism real estate.

++Intermittent marketing channels.

Second, the remote marketing strategy

Understanding the market, market analysis is an indispensable research for each project. According to the recent market analysis of Haikou and Sanya, the market is still in a downturn, and the Hainan market has become valuable without a market, and the price has also dropped with the market changes. There are many sales centers, and some buildings have not received a group of customers for several days. In early April, there was a few days of zero transaction, and the sales volume was the lowest in Hainan's history.

80% customers of Hainan tourism real estate are outside the island, and most of the marketing of each project is publicized outside the island. When selecting media, we should pay attention to the customer distribution area, the role of media, and the delivery time. The project should be based on its own characteristics, and direct selling should set up a local marketing agency to facilitate customers' calls and return visits. Distribution must cooperate with the famous local real estate agency in advance, use the brand and customer resources of the agent to carry out planned promotion, and arrange every media promotion. The distribution of customer groups outside the island directly affects the sales in different places, such as the types of customers should be subdivided. For example, the customer's cultural situation, work situation, income situation and family situation are all one of the different subdivisions, and the transaction target can be developed according to the target. The publicity materials of real estate in different places should only be completed by local institutions. Marketing promotion is divided into periodicity and stages, and the general point depends on time and sales. The second is to participate in local exhibitions and related real estate promotion meetings, so as to push the project brand to a wide depth.

Third, customer management in different places

Why should the project establish a customer management center? Mingsoft has a set of real estate customer management software "CRM" system, which can solve the problem of difficult customer management in the downturn of the property market. At present, the market has changed from the original seller's market to the buyer's market, and the psychological needs of customers are becoming more and more mature under the control of policies. It is regarded as a habit to the overwhelming real estate advertisements, which makes the real estate enterprises have no difficulties before and difficult to solve the sales bottleneck. Therefore, it is not allowed to increase the real estate marketing strategy at present. Most project marketing wars are being prepared to start, and a new round of competition is about to begin. I am also prepared to take a gamble on the market downturn. Adjust the customer's demand as the key point. The more depressed you are, the more confident and psychologically prepared you are. In the next few months, the market will become more competitive and the customer management will be more systematic. Before each promotion, the market and customers should be analyzed, and a perfect promotion plan should be designed according to customers' needs. At present, many project marketing strategies and promotion methods are the same, and the reasons for customers' purchase are not well analyzed, but they are blindly promoted, and the promotion can not meet the ideal requirements, and the effect is directly proportional to the sales. Therefore, using "CRM" customer management software can help your project get out of the current predicament.

If you want customers to believe in your project, it is to promote the project in different marketing ways to improve its reputation and brand.

1. Accumulate a large number of customers and sales through local real estate fairs, real estate briefings and promotion meetings, display and disseminate project brands through local real estate exhibition platforms, and register visiting customers on the spot. At present, it is the peak season of exhibitions around the country, and all projects should go out to engage in exhibitions and promotion. The project can expand the brand reputation, but the time nodes must be arranged in a unified way.

2. Use local distributors and the media to carry out special activities of tourism house-viewing, and use customers accumulated in exhibitions and promotion meetings to pay a return visit and follow up, and publicize strategically and planned. Arrange time to visit the project as soon as possible. In local marketing, event marketing, brand marketing and visual merchandising can be used to promote, so that the target customers can set off a wave of tourism house-viewing, ignite the atmosphere of activities, and deliver promising customers to the project site in time.

3. We can cooperate with local tourism agencies to "visit the house", and design multi-style ways to visit the house to attract the association and desire of promising customers. Introduce or design the project DM into a small travel guide in a tourism organization. Hainan tourism guide is promoted by combining tourism with projects, in order to transport tourists to see the house for the project.

4. You can cooperate with local real estate associations or business associations to join forces to mail project information or promote events and activities to association members. Organize the main leaders of the association to visit the project in advance, understand the project situation and surrounding tourism environment, and guide members to visit the project to purchase houses with situational sales.

In off-site marketing, the accumulation of customer groups lies in marketing strategies, the accumulation of customers lies in promotion, the method lies in the combination with local resources, and the customer's travel and house inspection lies in marketing steps. The whole off-site marketing is to test the ability and strategy of project marketers.