Tourism sales plan

The improvement of material living standards has made people's travel demand more vigorous, and travel agencies have mushroomed all over the country. Brand positioning is the foundation and core of brand creation of travel agencies, and it is also the key link of brand marketing. Today, I sorted out the work plan and summary of tourism sales for you, hoping to help you.

Tourism Sales Work Plan and Summary Fan Wenyi

With the strong support of the government, outstanding achievements have been made in all the work, which has made due contributions to Jinhua's tourism industry and the economic development of group companies. At the end of the year and the beginning of the year, we summarized the work of Sanfeng International Travel Service in the past year, summed up the experience and lessons, and laid a good foundation for the work of Sanfeng International Travel Service in 2001.

First, strengthen service awareness and improve service quality

In order to improve the overall service level of Sanfeng International Travel Service, we organized and participated in the talent exchange meeting of Hangzhou Tourism College at the beginning of the year. At the meeting, we recruited a group of tourism students to enrich the travel agency, which greatly improved the reception strength of the travel agency. In April, all the staff of Sanfeng International Travel Service practiced their skills in accordance with the relevant regulations on the service quality of travel agencies, and successively organized training on the professional ethics of tourism employees, the code of employee civilization, the knowledge of tourism business, and the Japanese-puppet fortifications in Beishan, and hired professors from the Tourism Department of Hangzhou Tourism College and leaders of the Tourism Bureau to train the historical knowledge and tour guide skills for Jinhua interpreters, which greatly enhanced Jinhua's explanation strength and made preparations for the arrival of the tourist season. During the tourist season, due to the shortage of lecturers and the large number of tourists in Jinhua Shuanglong, the lecturers worked very hard, but their professionalism was commendable. Their explanation service and related services were well received by tourists and urban leaders, and they also made some contributions to ensuring the source of tourists for Shuanglong. At the same time, as a window of Jinhua, Jinhua Shuanglong shows the enthusiasm and simplicity of Jinhua people and establishes a good external image for Jinhua Sanfeng International Travel Service.

Second, actively carry out internal and external connections and make friends.

In 20__ years, in order to expand the tourist market, explore the potential of tourism development, and actively cooperate with the work of two-level tourism management in urban areas, Sanfeng International Travel Service has sent travel agency managers to study abroad for many times. Learn advanced experience of tourism management at home and abroad. In July, the travel agency participated in the tourism promotion conference held by the city, printed and distributed nearly 10,000 copies of tourism publicity materials, and sent people to participate in the domestic tourism fair held in Guangzhou in October, learning the successful experience of some famous domestic travel agencies, and at the same time expanding the external influence of our travel agency, establishing a good social image of Sanfeng International Travel Agency, and making extensive friends with people in the tourism industry, laying a solid foundation for the better development of travel agencies. In terms of internal connection, we actively cooperated with other local travel agencies to launch characteristic tours of patriotic bases, and promoted our scenic spots through peers, which increased tourism revenue and laid the foundation for better development of tourism.

Three, establish and improve the rules and regulations, do a good job in the construction of tour guides.

According to the company's deployment, the travel agency team was adjusted at the beginning of this year. According to the specific situation of few staff and heavy tasks of the travel agency, the newly appointed team made up for the shortcomings by establishing and perfecting rules and regulations, establishing the post responsibility system for interpreters and the training system for interpreters, and hired teachers from the Department of Tourism and Geography of the College at the beginning of this year to provide professional guidance, enriching the strength of the travel agency from both software and hardware. Through training and actual reception, these staff have greatly improved the overall reception level of travel agencies. There were no complaints about tourism throughout the year. At the same time, it also strengthens the cultivation of other qualities of tour guides, such as the psychological quality, temperament and talent in case of emergency. The full-time tour guides of our travel agency have been well received by tourists at home and abroad, laying a solid foundation for the steady development of travel agencies.

Fourth, unite from top to bottom and successfully complete the reception work of Jinhua fortress site of Japanese invaders.

The reception work of Jinhua fortress site of Japanese invaders is an important part of travel agency's work. In view of Jinhua's tourism fever, the number of tourists who come to visit is on the rise year by year and the requirements of tourists are getting higher and higher. In 2001, the travel agency strengthened the development and management of the Jinhua fortress site of the Japanese invaders, added necessary service facilities, expanded the scenic spot, developed many ruins and sites, exhibited and repaired more than 2,000 meters of circular roads, and also gave key training to the explanation staff. The management staff of the office were transferred to strengthen the management of the scenic spot. According to the management requirements of the higher authorities, targeted training was given to the management staff, interpretation staff and security staff from all aspects, which made the management of the scenic spot more standardized. During many receptions and explanations, it was praised by friends at home and abroad and leaders of relevant departments for many times, which improved the reputation of Jinhua as a tourist city. Under the condition of developing tourism and expanding our reputation, we pay more attention to social benefits, and receive local leaders, local working committees, women's federations, primary and secondary school students' teams and army officers and soldiers many times for free within one year, providing a base for patriotic education for relevant departments. It ensured the daily reception work of the Japanese invaders' Jinhua fortress site, and provided an educational base for the "Jinhua Year" and "September 18th" activities in 2010, and made contributions. By the end of the year, the Japanese invaders' Jinhua fortress site had received more than 80,000 domestic and foreign tourists, and the scenic spot earned more than 80,000 yuan.

Tourism Sales Work Plan and Summary Fan Wener

2016 is about to pass. In this year, under the correct leadership of the company, with the cooperation and help of all departments and colleagues, through unremitting efforts and hard work, the tourism marketing work has been carried out smoothly and achieved certain results. The following is a summary of my work this year:

First, complete the marketing work

In the whole year, the total income from tourism marketing and promotion was 100 million yuan, which received 10,000 tourists, created ticket income of 10,000 yuan and received the number of travel agencies, creating a total tourism income of 100 million yuan; This year, I used my brains to find the market in tourism marketing and worked hard; Stride forward for customers and win the market with quality service; Strengthen ideological study, learn the laws and knowledge of tourism, marketing methods and skills and other professional knowledge, but also learn the company's various management systems, and constantly improve their political awareness and professional level. After a year of hard study and hard work, the assigned task indicators were successfully completed.

Second, do a good job and achieve remarkable results.

This year, I used my brains in tourism marketing, constantly innovated, and carried out activities through various measures to attract tourists to visit Jiaojiang, and achieved remarkable results, which was repeatedly praised by higher authorities;

Third, my working practices

1. First of all, the strong support of provincial companies to Jiaojiang Tourism Development Zone has provided me with many favorable conditions for carrying out marketing work; Secondly, the geographical location of my tourist area is excellent, with abundant tourist attractions, rich tourist resources and numerous tourists, which have laid a solid foundation for me to carry out marketing work. In order to make Jiaojiang tourist area better show to the world and attract more people to visit, I actively carry out various publicity activities, increase publicity on the advantages of tourism projects in our area through radio, television, sending leaflets, making brochures and other means, and establish our tourism brand.

2. Take the opportunity of tourism fairs, commodity fairs, promotion conferences and other activities to vigorously promote the tourism industry in our region. This year, I assisted Huaxia Travel Service in organizing the fourth Spring Tourism Customs Exhibition, which achieved remarkable publicity results; The tourism enterprises in Jiaojiang were organized to participate in Chongqing's "2016 China Domestic Tourism Fair", and the tourism image of Jiaojiang was further promoted by distributing materials, communicating and cooperating at the meeting. It has greatly promoted the brand effect of tourist areas and attracted more tourists to Jiaojiang.

3. Do a good job in the reception of tourism promotion conferences that come to our region from various tourist attractions. Through the reception, we will promote Jiaojiang tourism to the merchants who have participated in the tourism promotion conference in our region, fully grasp every publicity opportunity, and achieve a win-win situation through mutual cooperation with the merchants who come to the conference. Organize tourism enterprises to participate in the promotion meeting of "Walking into Shanhai Chuan Dao Grand View Garden-Ningde Hydrophilic Tour".

4. Do a good job in briefing arrangement and information compilation and release, which has expanded the tourism influence of our region; Throughout the year, I edited and produced 12 issues of Jiaojiang scenic tourism briefing, and many articles were published in daily newspapers, business newspapers (Jiaojiang today) and district organs' briefing on serving grassroots cadres and serving the masses. Do a good job in the publicity and reporting of the World Expo and do a good job in the publicity and reporting of "double services". More than 100 pieces of information were submitted in time, which effectively promoted the development of Jiaojiang tourism.

5. Do a good job of interaction with travel agencies; I also often contact many travel agencies to assist in the development of Jiaojiang tourism, attract travel agencies to publicize my tourist area in a way of common development and win-win interests, organize groups to visit and promote my area, and complete the marketing and promotion of Jiaojiang tourism through various measures.

In my work in 2016, I worked diligently, worked hard, and tried my best to complete all the work, doing my part for the development of the company. In the new year, I will constantly strengthen my working ability, take on more tasks and take on more responsibilities, so as to improve my business ability.

Tourism Sales Work Plan and Summary Fan Wensan

Travel agency marketing is an important branch of the whole marketing system. The introduction of new routes of travel agencies often goes through preliminary investigation. According to the actual situation of their campsites, travel agency marketing, through preliminary market research, communicates with travel agencies, invites important travel agencies to visit and inspect, and makes preliminary recommendations to lay the foundation for future cooperation. Travel agencies, tourist hotels and tourist transportation are called the three pillars of tourism, and travel agency sales representatives play a very important role in travel agency marketing. The work plan is as follows:

1. Ways to recruit sales representatives:

Through cooperation with colleges and universities, students majoring in tourism in colleges and universities are hired to practice, and through training, they become qualified sales representatives, and the outstanding ones are promoted to account managers. Recruiting through the talent market and network. (Universities: Tourism Management Department of Yangzhou Vocational College, Tourism Department of Zhenjiang College, Zhenjiang Tourism School)

Second, the post overview:

Be responsible for the market research and sales in the area, grasp the market dynamics, and complete the district sales targets.

Third, the work content:

The first stage:

1. Participate in the training for new employees of the company, and get to know, be familiar with and master the contents of the Employee Handbook, company culture and company products; (such as: Employee Manual, etiquette quality training, psychological training, company profile and knowledge of scenic spots)

2, department training, understand, be familiar with, master the enterprise management knowledge, sales channels, sales methods, market research methods, improve the development and execution ability; (e.g., familiar with travel agency products, operation process of tourist routes, and understanding the travel agency's dispatching work, etc.)

The second stage:

1. According to the market target, refine and formulate the research contents of travel agencies in the area under their jurisdiction, determine the visit plan, and make a good survey form and visit log;

2. Be responsible for visiting and negotiating with travel agencies and various customers in the area under their jurisdiction, and determining the target travel agencies and customers;

3. Invite important travel agencies and target customers to visit and inspect, determine the mode of cooperation and establish a good cooperative relationship;

4. Be familiar with the market dynamics in actual operation;

The third stage:

1, grasp the market dynamics and cooperative travel agencies, customers, and timely submit a written report to the superior;

2. Make a good record of visitors' logs, learn about recent travel agency route recommendation, travel agency reception, travel agency advertising online and special requirements of travel agencies, learn about customers' opinions and requirements on the company, and report and reflect the relevant information to the next higher level leaders in time;

3. Be responsible for understanding the market information in the area under its jurisdiction, actively seek and find potential customers and timely sort out and report them so that the company can control and adjust the market in this area;

4. Be responsible for the connection and reception of important teams and large teams;

5. Pay a return visit to customers in time to understand the reception quality of the company and feed back the problems to the company;

6. Actively participate in training organized by departments and companies to continuously improve business skills;

7. Establish archives of cooperative travel agencies;

8, responsible for the area under the jurisdiction of advertising tracking work;

9. Be responsible for the company's policy adjustment and information transmission of major events;

10, responsible for the collection of regional cooperation customers in arrears;

11. Submit last week's work summary and next week's work plan to the marketing director of the travel agency for approval before coming off work every Sunday;

Those who read "Tourism Sales Work Plan and Summary" also read it.

1. How to write a summary of tourism sales?

2. 3 model travel agency plans.

3. Sales summary plan

4. 2016 travel plan model essay

5. Business sales work summary and plan

The definition given by the World Tourism Organization, a travel agency, is that "retail agencies provide the public with information about possible travel, accommodation and related services, including service fees and conditions. This article is a model travel agency plan I compiled for you, for reference only.

Model essay of travel agency plan 1:

introduction

Travel (group purchase) agency is a low capital investment, wide consumer base, fast recovery cost, and the facade requirements are not very large (there is no condition or even direct dormitory work in the store). Generally, in addition to retaining the store rent, labor and daily expenses for about 3 months, the travel agency does not need much working capital for its operation and management, so the travel agency has great potential. The slogan of our hotel is to start from here.

Market research and prospect analysis

At present, there are 561 travel agencies in the province, including about 156 travel agencies in Wuhan, which are basically saturated. The efficiency of many travel agencies is declining. Faced with fierce competition, many travel agencies just fight price wars blindly, so that people who have achieved a basic well-off level call "petty bourgeoisie sentiment" on holidays. The latest news shows that the number of trips in the National Golden Week this year exceeded 700 million. In the face of such a market and such a consumer group, we are fully confident to test the water.

profit model

The people we are targeting are mainly college students in our school, as well as other schools or other people around us. Through the cooperation with the school tourism society and photography society, we will make a notice in the school, and organize the arrangement according to the level of consumers' wishes. Finally, we will buy tickets for scenic spots through the network platform and arrange shuttle bus transportation to let customers travel without worry. We draw considerable intermediate profits from it.

site chosen

Based on the small scale of our travel agency and facing the crowd, we set the travel agency in the dormitory, which can basically meet the office needs. In this way, we can invest most of our funds in capital marketing and other funds in daily management and expenses.

Basic office equipment

Wholesale a certain amount of colored cardboard, a box of black colored pens and a box of multi-color colored pens from the Internet, and other office equipment, such as computers, pens and paper.

customer service manager

In the increasingly competitive shopping malls, besides the service industry's efforts to improve the service itself, customer service is an important factor to retain all households. Our team has four handsome guys and beautiful women who have good communication skills, such as good oral and written expression, sincerity, credibility, helpfulness and hard work, which can bring us a good customer effect.

Public relations management:

A public relations object

1. Coordinate and develop cooperation with school travel agencies and photography associations.

There are many travel agencies in Wuhan, but only a few of them are aimed at students at school, and the prices are relatively high. Therefore, according to our profit model, we have enough room to do better.

3. Support the work of the school management department, do not violate discipline, and strive for various preferential policies.

4. Strengthen understanding and contact with traffic, scenic spots and scenic consumption places.

Second, public relations means

1. Information publicity: mass media (school bulletin board and our self-made off-campus bulletin board) to establish corporate image.

2. Collecting information: public opinion supervision, opinion polls, and conducting opinion polls in my travel agency.

3. Contact feelings: by giving souvenirs and other means, strengthen our contact with customers, strive for repeat customers and win potential customers.

People's goodwill.

4. Optimize services: mobile phone, QQ, MSN Weibo Fetion WeChat, etc., to facilitate tourists to know about our travel agency.

Marketing strategy:

Pay attention to the design of overall tourism products and supporting innovative tourism design, innovation is the soul of travel agency development.

2 Market pricing should fully consider the cost, market, marketing objectives, policies, product quality and other factors, and adopt a satisfactory pricing method in pricing strategy, which not only ensures a certain initial profit, but also can be accepted by tourists. In addition, in the psychological pricing strategy, we can adopt the auspicious number pricing strategy, and adopt the strategy according to people's superstition and taboo about numbers.

3 promotion. Pass the information about travel agencies and their products to target consumers through various ways of publicity, attraction and persuasion, so as to make them understand and trust our products and services, guide them to buy and achieve the purpose of expanding sales. 4 differentiated marketing. Couples' self-help tour, class tour, roommate tour, family tour and other services you enjoy at different preferential prices; Record the information of all customers who come to our store, and select five lucky customers and one ticket for scenic spots in the province on large holidays; Distribute two free tickets to teachers at school every month to drive them to invite friends and friends; The customers will be awarded points according to the points system.

Model essay on travel agency plan II:

I. company summary.

Chongqing bayufeng international travel agency

General Manager: Chen Xiaoyong.

Chief Financial Officer: Liao Yalan

Marketing Manager: Chen Dahong

Manager of Public Relations Department: Hong Hong

Manager of Human Resources Department: Li Qiqi

Main industry: travel agency

Main products and services: With the theme slogan "Green leaves never forget their kindness", we will carry out a series of themed tourism activities such as "seeking roots-visiting relatives-red holy land-folk customs-looking forward to new Chongqing". And undertake international and domestic tourism projects, agent air tickets, boat tickets, train tickets, passport agents, booking class rooms and catering services.

Competitive advantage: 1. Local advantages II. Differentiated marketing strategy

Date of establishment: 20xx year x month x day

Venue: No.15 Beijing North Road, Urumqi

Contact telephone number:

Company tenet: everything is for tourists, for all tourists, for all tourists.

Company goal: strive to receive 5000 tourists in the first year, and promote exchanges and development between the two places.

II. Competition and marketing

We have made a very detailed and profound market research. At present, there are about 150 travel agencies in Urumqi tourism market, which is basically saturated. The efficiency of many travel agencies is declining. Faced with fierce competition, many travel agencies just blindly fight price wars. As a new travel agency entering the market, we should be unique in marketing strategy, concept and strategy in order to defeat our competitors.

Compare the advantages and disadvantages of new and old travel agencies;

The advantage of those old travel agencies is that they enter the market first and are familiar with all aspects and departments related to travel agency business. Most of them adopt indifference marketing strategy, which has the advantage of saving costs. Because undifferentiated advertising can save promotional expenses. Without market segmentation, it also reduces a lot of expenses brought by market research, product research and development, and the formulation of various marketing strategies and tactical plans. However, it should also be noted that the needs and preferences of tourists are extremely complicated, and it is rare for a product to be generally welcomed by the market. Even if we can win a certain market for a while, but competitors imitate each other in this way, it will result in fierce competition in a certain part of the market, but the needs of other market sectors cannot be met.

Our advantage is that our headquarters is located in Chongqing, and here is the Urumqi branch in Xinjiang. The tourism products we develop for the Xinjiang market will have unparalleled superiority in price due to local advantages, so it is difficult for ordinary competitors to compete with us. Furthermore, according to the current situation of Urumqi tourism market, we adopt a differentiated marketing strategy, which just meets the unsatisfied tourists. The products we developed this time adopt the concept of theme marketing, and are a series of theme tourism projects such as "seeking roots-visiting relatives-red holy land-folk customs-looking forward to new Chongqing" with the theme slogan of "green leaves never forget their kindness". According to our survey, among the migrants in Xinjiang, Chongqing and Sichuan account for a large proportion. Many people have been away from their hometown for decades and have deep nostalgia for their hometown. After settling down in Xinjiang, they all hope to have the opportunity to take their family with them and go back to their hometown. We firmly grasp this target group and think it has great market potential. According to the results of market research and analysis, we also made the following strategies in marketing:

1。 Pay attention to the overall design of tourism products and innovative design of products. Innovation is the soul of travel agency development.

2。 Market pricing should fully consider the cost, market, marketing objectives, policies, product quality and other factors, and adopt satisfactory pricing method in pricing strategy, which not only ensures a certain initial profit, but also can be accepted by tourists. In addition, in the psychological pricing strategy, we can adopt the auspicious number pricing strategy, and adopt the strategy according to people's superstition and taboo about numbers.

3。 Promotion Pass the information about travel agencies and their products to target consumers through various ways of publicity, attraction and persuasion, so as to make them understand and trust our products and services, guide them to buy and achieve the purpose of expanding sales.

We can make some very beautiful tourist brochures, or ask professionals to design comprehensive, thoughtful and specific web pages to facilitate tourists to know the latest news.

In a word, the competition among travel agencies is fierce. If you want to be invincible in the competition, you must have products and services superior to your competitors. Due to the progress of science and technology, the competition based on hardware has little effect in the market competition, and it is easy for competitors to follow suit. Therefore, we believe that the competition among travel agencies is mainly soft competition based on service. Our agency will sincerely serve tourists in line with the purpose of all for tourists, all for tourists and all for tourists.

3. Travel Plan byf-no-001 of Chongqing Bayufeng International Travel Service

Schedule

Urban transportation, sightseeing, accommodation.

The first day in Urumqi — Chongqing Aircraft North Hot Spring, Chongqing People's Auditorium Chongqing Hotel

The next day, Chongqing luxury tourist bus porcelain mouth, Hongyan Village, Zhazidong White Mansion, Metropolitan Shopping Plaza, Nanbin Road hot pot famous Chongqing Hotel.

The third day in Chongqing — Yongchuan — Dazu — Chongqing luxury tourist bus Chashan Bamboo Sea, Chongqing Wildlife Park, Dazu Stone Carving, Chongqing Hotel

The fourth day in Chongqing — Fengjie luxury passenger ship feng du ghost town, Shi Baozhai, Zhangfei Temple, Baidicheng Fengjie Hotel

The fifth day is Fengjie — Hanging coffins of Wuhan luxury passenger ship Yangtze Three Gorges (Qutang Gorge, Xiling Gorge and Wuxia Gorge), goddess peak Hubin Garden Building.

Day 6 Wuhan — Urumqi soft sleeper enjoys scenic trains along the way;

IV. Plan of Public Relations Department

I am located at the front end of the travel agency, which is the image endorsement of my travel agency. We insist on "one-stop service" and provide you with quality services at any time. Our 24-hour online service hotline is:

The institutional functions of our department mainly include: drawing up the public relations plan of travel agencies, guiding the work of our department, coordinating the relationship between departments and travel agencies and relevant external organizations, reporting to the general manager on a regular basis, and providing various information consultation.

Our plan is divided into six parts:

(1) Quality requirements of public relations personnel:

Professional ethics: sincere, trustworthy, helpful, selfless and diligent.

Public awareness: with emotional awareness, innovative awareness, good image and public image.

Psychological quality: optimistic, confident, strong, open and compatible.

Communication skills: good oral, written and physical skills are integrated.

Attitude: Insist on creating a happy and harmonious work, be calm in times of crisis, and be calm in times of crisis.

2 Personalization of public relations subject: training the golden key figure of my travel agency

The image of travel agencies is mainly reflected in the hearts of customers. Excellent contact with service personnel can bring a good reputation to travel agencies. Now every enterprise cultivates its own tight key tasks as corporate image representatives.

(2) The object of public relations:

1. Coordinate development with various media and local travel agencies, with the former strengthening publicity and the latter making common progress.

There are many travel agencies in Xinjiang, but few of them are mainly engaged in "new-heavy" tours, so we have enough space to do better on this route.

3. Support the work of government departments, pay taxes normally, do not violate discipline and law, and strive for various preferential policies.

4. Coordinated development with hotels, transportation, scenic spots and scenic spots.

(3) means of public relations:

1. Information publicity: mass media, establish a corporate image, establish a good relationship with journalists, and publicize favorable information with my travel agency.

2. Collecting information: public opinion supervision, opinion polls, in the opinion polls conducted by my travel agency. 72% people are willing to visit Chongqing, which proves that our research and development route is feasible.

3. Contact feelings: by giving souvenirs and other means, strengthen our contact with customers, strive for repeat customers and win the goodwill of potential guests.

4. Optimize services: online ticket purchase and consultation; Telephone consultation; All kinds of leaflets are convenient for tourists to know about our travel agency.

5. Serve the society: participate in public activities, fund social welfare, and improve social visibility.

(4). Collect information from all directions:

1. Our image: popularity, popularity and support rate.

2. Product information: mainly engaged in "new-heavy", "seeking for roots to visit relatives-red holy land-folk customs-looking forward to new Chongqing"

3. Public information:

Public age: 18-25 23%; 26-40 40

%; 41-60 22%; More than 60 15%

Education: below high school, 13

%; College, 30%; Bachelor degree or above, 40%

Gender: male, 42%; Female, 58%

4. Public needs: group trips, individual trips, family trips, all-inclusive prices, and package prices; Different needs for food, shelter, transportation and customs.

(5) Internal information;

1. The internal channels for obtaining information to guide the normal operation of our agency are: network; Statements, business statistics, financial analysis; Work report; Internal writing instructions; Work notes; Internal publications; Communication tools.

2. Guide to the development of external travel agencies: public publications, statistics; Tourism trade fairs and fairs; Tourism information feedback; Exchanges among industries; questionnaire survey

3. Adhere to the principles of effective, applicable, timely, true, appropriate, fresh and timely information.

(6) Annual plan:

Our agency belongs to Urumqi Chongqing Branch, which was established on October 1, 2004. Next year, my public relations department has the following plans:

1. Statistic the routes of existing travel agencies in Xinjiang to Chongqing.

2. Promote the characteristic route of our agency, (conditionally do a "new-heavy" journalist tour).

Five.

3. Statistics department personnel distribution, increase the total staff, and expand department construction.

(7) Department management:

1. Personnel management: There are three personnel (Hong Hong, Zhang Peng, Wang Gongan).

2. Fund management: 200,000 yuan is rationally utilized.

3. Information management: collect competitor information and expand strength.

4. Contact with upstream enterprises: establish long-term friendly and cooperative relations with hotels, airlines, transportation departments, scenic spots and shopping departments.

VI. Financial sector analysis plan:

1. Raising capital The total capital of this cooperative is 3 million yuan, which is realized by raising funds:

Tian Ke, the current general manager, contributed 800,000 yuan, and the other seven people each contributed 300,000 yuan. The agency is mainly divided into four departments: finance department, marketing department, public relations department and human resources department. As the travel agency has just been established, the capital requirements for each agency can only be preliminary.

Forecast. After the forecast, the distribution of social capital is as follows: the marketing department has arranged 360,000 yuan for new product development, market research and development, publicity and planning scheme, the public relations department has arranged 200,000 yuan for upstream enterprises and land agencies, 150,000 yuan for human resources department, and another 200,000 yuan for car purchase, and then the annual rent of the house has been paid off 20,000 yuan and the collection of various materials and equipment has shared 300,000 yuan. The remaining 770,000 yuan is retained by the Finance Department for reserve funds and salaries. In addition, 1 million yuan is handed over to Zhuang Tourism Bureau as a deposit for international travel agencies. As for the budget, the initial goal is to achieve a net income of 1.8 million yuan by the end of the year.

2. Capital utilization. This requires all departments to make rational use of the planned funds to do their part. Marketing department: new product development, market research, advertising and planning; Public relations department: contact with upstream enterprises and land agencies; Human resources department: recruiting and training new employees; As far as the finance department is concerned, it is to allocate the internal materials, equipment and sundries, and distribute wages and bonuses at the end of the month. The salary arrangement is: 1,800 yuan for the general manager, 1,500 yuan for the managers of various departments and 1,200 yuan for the salesmen. The bonus is the cost-saving award and the sales champion award, both of which are 2000 yuan.

3. Dividend distribution This is mainly because the Finance Department should assist the Board of Directors in handling the dividend distribution. Our preliminary plan now is that by the end of the year, except for the general manager who gets a bonus of 10% of the total annual profit, the remaining seven people will get 5% each, and the remaining profits will be reserved for paying taxes, purchasing equipment funds and provident fund.

4. Custody manages the receipts and payments of the travel agency's currency and other financial transactions: every time the income after selling products is handed over to the finance department, the expenses during the operation of the enterprise need to be invoiced to the finance department for reimbursement. For travel agencies, the team's income has two situations. One is: pay as you go; The second is: accounts receivable. For both of them, receivables are the focus of management, that is, the cash collection rate should be an important indicator. However, accounts receivable will not only occupy the company's funds, but also generate the risk of bad debts. This requires companies to formulate corresponding credit systems to avoid risks. At the same time, according to the characteristics of the travel agency industry, the basis of suspense should be strictly examined to prevent the black-box operation of the salesman. Of course, adopting a certain credit strategy is also a necessary means for enterprises to participate in competition. At the same time, we should strictly abide by the principle of two lines of revenue and expenditure, and prohibit salesmen from directly withdrawing costs from income without going through the financial department.

5. The credit and collection finance department should formulate a credit policy to collect accounts receivable from travel agencies. Settle accounts with local agencies and upstream enterprises.

6. Insurance is very important for travel agencies. Insuring the travel agency's property, personnel and the personal property of tourists after the group tour, thus transferring the risks in the travel agency's business activities to the insurance company, ensuring that the business activities can be carried out more boldly.

7. Team Accounting The agency has adopted a single group accounting system in team accounting to carry out the basic financial accounting of tourism teams. The so-called single group accounting is to take each group as the accounting object and make independent financial records and analysis. The advantage of this treatment is that by reducing the accounting unit, the profit and loss responsibility of each group will be implemented on the specific salesman, and the specific situation of each group can be grasped.

8. Finally, in terms of saving capital, we consider: reducing transportation expenses and negotiating with airlines by using business volume; The ground connection fee can be reduced by bidding and other means. The competition of modern enterprises is mainly to adopt low-cost strategy and singularity strategy. As an industry with low entry threshold and fierce competition, the cost control of travel agencies is particularly important. Now, the company's cost control is only limited by gross profit margin. In fact, standard cost can be introduced to strengthen control. For example, for the regular route, the business department and the financial department can jointly work out the standard cost and standard quotation of the team in the off-peak season, that is, by comparing the actual cost and standard cost of the team, we can find out the differences and urge the business department to work hard for the standard index. In this way, finance can also judge the rationality of cost expenditure according to the standard. Of course, under the control of gross profit margin and standard cost, the corresponding incentive mechanism should also be formulated at the same time. For example, cost-saving awards and sales champion awards can be set up to arouse the enthusiasm of employees. The bonus should be paid from the management fee. For unconventional teams, when making routes, the corresponding costs should also be calculated. In fact, this kind of personalized tourism will definitely occupy a considerable proportion in the future tourism market.

Model article 3 of travel agency plan: travel agency sales plan

1. Sales target:

(1) Total number of delegations: 10 delegations.

(2) All departments: more than 32,295 yuan.

(3) Each employee: 1,800 yuan/person

2, the basic policy:

(1) In the business organization of this agency, all personnel can be proficient in business, have peace of mind, have a sense of crisis and competition, maintain the stability of the business organization and give full play to its functions.

(2) to carry out a few elitism, we must devote ourselves to our work both mentally and physically, so that our work will develop in the direction of high efficiency, high income and high distribution (high salary).

(3) In order to strengthen the agility and rapidity of functions, the agency will greatly delegate authority, so that employees can decisively and quickly deal with business and related issues and achieve the above objectives.

(4) In order to achieve the purpose of responsibility and establish the responsibility system, the Society will implement the policy of rewarding and punishing severely.

(5) In order to make the regulations and rules complete, the agency will strengthen various business management.

3, the new market sales system

(1) White-collar workers are divided according to enterprise type, age and region, and a new sales system is adopted in each divided region.

(2) The new sales method refers to the area that everyone is responsible for, and it must be visited by email at least once a week and by telephone at least once every two weeks, so as to receive the opportunity to supervise, reward sales, conduct investigation, service and sales guidance, so as to promote sales.

(3) The position of the person in charge of sales and the processing standard should be clarified. To improve the sales staff's sense of responsibility, strengthen the sales staff's concern for our products and enhance their willingness to sell, the following key points should be strengthened:

(1) Bonus incentive measures: every time the sales staff sells our products up to 10,000 yuan, they will give me a bonus to stimulate their sales awareness.

(2) Sales competition: A sales competition is held among salespeople, and the winner is named as the "new sales star" of our agency, and the year-end bonus is doubled.

(3) personnel counseling:

During the visit, the sales staff can explain and introduce the lines, so as to improve their sales skills and strengthen their knowledge of products.

The person in charge of sales should personally stand on the front line of sales, demonstrate the main points of sales or impart sales skills, so that sales personnel can get direct guidance from them.

4, the actual advertising plan:

(1) Before the establishment of the new sales mode system, temporarily focus on personnel visits, and take advertising activities as future activities.

(2) For the advertising media, check again, and make sure that the advertising plan can achieve the goal of creating maximum results with minimum cost.

(3) If the above two goals are not achieved, we should make a full study of advertising and publicity technology.

5, executive summary and essentials

(1) Pricing: 1888 yuan/person

(2) Important sales methods:

Advertising marketing, network marketing, personnel direct sales, outdoor marketing, package marketing, relationship marketing, membership marketing, one-to-one marketing, telephone marketing.

(3) Target market: white-collar workers from all walks of life in Beijing.

(4) Current marketing situation:

Market situation: At present, the number of white-collar workers in Beijing is increasing, the competition among enterprises is further fierce, and the work pressure of white-collar workers is increasing. With the rise of business travel and paid holidays, many white-collar workers choose to take a break.

Leisure travel to relieve work stress. In the northern region, the historical and cultural brigade

Rich tourism resources, relatively few landscape leisure tourism resources, Guilin Mountain

Water is the best in the world, and it has become the preferred destination for many white-collar leisure and holiday destinations. (/Advertise the market price/profit margin, etc. )

② Product status:

The March "Crazy" route launched by our agency shows the unique charm of the city of mountains and rivers and the leisure capital, with elegant and quiet rivers and lakes like a royal garden, Elephant Trunk Mountain with three flowers and wine scents, unique Kashgar landform, Baili Lijiang Gallery, exotic West Street, visual feast-impression of Sanjie Liu, and a field club to vent freely. This route is a three-night and four-day leisure tour, and the route price is 1888 yuan/.

③ Competition status:

At present, there are many types of tourism products in the market, including red classic tour, historical and cultural tour, seaside holiday tour, landscape leisure holiday tour, etc. Our March "crazy" route belongs to landscape leisure holiday tour, and its main competitor is the seaside holiday tour route launched by other travel agencies, but Guilin, which combines mountains and water perfectly, has extremely unique tourism resources and diverse tourism experience modes, which has great advantages.

④ Distribution status:

The main sales channels of our agency are direct marketing (personnel sales, telephone sales, mail sales, caravan sales) and indirect marketing (online ordering, agency sales by middlemen, retailer sales).

⑤ Macro-environmental conditions:

The number of white-collar workers in China is increasing day by day, and the target market is getting bigger and bigger.

Large, the state has launched a series of new policies to promote tourism development (paid holidays) to improve the travel rate of white-collar workers.

6. Market analysis

SWOT problem analysis

S (advantage):

With the development of China's economy and society and the improvement of people's living standards, the tourism form of being close to mountains and rivers and returning to nature has gradually become a hot spot of current tourism consumption. Landscape leisure tourism attracts more and more white-collar tourists with its characteristics of being close to nature and its comprehensive functions of sightseeing, leisure vacation and health care. It is of great practical significance to make full use of the market advantages of landscape tourism in Guilin, expand the domestic tourism market share and meet people's growing demand for ecological leisure through effective market promotion, so as to cope with the financial crisis, cultivate tourism consumption hotspots, expand domestic tourism consumption and promote the economic development of our city.

W (disadvantage):

Many travel agencies in Guilin offer similar scenic routes, prices and service products.

O (opportunity):

The adjustment of paid holidays and holidays, and "Several Opinions of the State Council on Further Promoting Guangxi's Economic and Social Development" put forward the idea of "building Guilin National Tourism Comprehensive Reform Experimental Zone", which ushered in a new major historical opportunity for the transformation, upgrading and accelerated development of Guilin's tourism industry. T (threat):

Threats to the surrounding tourism market, such as Beihai coastal tourism and Lijiang characteristic tourism in Yunnan. To sum up:

Guilin will make full use of the existing development foundation of tourism industry, foster strengths and avoid weaknesses, give full play to its advantages, avoid disadvantages and risks, seize the historical opportunity, and strive to create a unique charm of a city of mountains and rivers and a city of leisure in promoting the construction of the national comprehensive tourism reform experimental zone.

7. Marketing strategy

Target market: Beijing is a white-collar worker

Positioning: leisure vacation tour

Pricing: 1888 yuan/person

Distribution: online ordering, agency by middlemen, retail sales and direct sales.

Sales team: all the responsible personnel of the sales department of this agency. (Bonus incentive measures: every time the sales staff sells our products up to 10,000 yuan, they will give me a bonus to stimulate their sales awareness. )

Service: after-sales service (telephone feedback, setting up consultation points, questionnaire survey, email greeting, gift giving, anniversary)

Advertising: advertising forms (exhibition boards, newspapers, posters, media publicity, outdoor advertising, magazines, radio stations).

Promotion: promotion methods (advertising promotion, direct promotion, public relations promotion)