Tourism market concept

Tourism market usually refers to tourism demand market or tourist source market, that is, frequent buyers and potential buyers of a particular tourism product.

From the perspective of economics, it is the sum of the exchange relations between the supply and demand sides of tourism products; Geographically speaking, it is the center of tourism economic activities in the tourism market. Belonging to the category of general commodity market, it has the basic characteristics of commodity market, including places of tourism supply (namely, tourist destinations) and tourists (namely, tourists), as well as the economic relationship between tourism operators and consumers. The difference between the tourism market and the general commodity market is that it sells not specific material products, but a package route characterized by labor services. At the same time, the process of tourism supply and consumption is synchronized, which has a strong seasonality.

[Answer]: The concept of tourism products:

(1) From the perspective of tourism market, tourism products refer to the sum of all kinds of material products and services exchanged by tourists and tour operators in the market, which are mainly used for tourism activities.

(2) From the tourists' point of view, tourism products refer to a period of travel experience and feelings that tourists spend a certain amount of time, energy and expenses.

(3) From the perspective of tourism operators, tourism products refer to the sum of all kinds of material products and services provided to tourists by tourism operators with certain tourism resources, tourism facilities and other media to meet the needs of tourists.

Characteristics of tourism products: comprehensiveness of tourism products; Invisibility of tourism products; Identity of tourism products; Dependence of tourism products; The fixity of tourism products; Sensitivity of tourism products.