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Tourism recruitment copywriting

Blog / 11/10/2024

The writing of recruitment information is skillful. Mastering certain writing skills can attract more candidates. The following points are summarized, hoping to help you, hope to adopt them, and thank you.

1. Who is the recruitment information written for? You should have a clear positioning of your goals.

2. Determine the release media. Now most job advertisements are posted on the Internet, so you can write the job information in detail and match the candidates to the greatest extent. In addition to sending information on the Internet, there are also job fairs and other forms. Most of the recruitment information needed in this form of on-site recruitment needs to be concise and clear, so that candidates can quickly decide whether they want to apply.

3. Show the advantages of the company, such as the company's popularity. If the company has a certain reputation within a certain range, it can be described appropriately in the recruitment information.

4. The description of the position should be straightforward. When the candidate sees it, he can probably know whether the position is suitable for him or not through the job description. For example, the daily work of the position, the company's working hours and welfare benefits all need to be clearly written in the recruitment information. Some companies take a break but don't write it in the recruitment information. When interviewing candidates, they will probably feel cheated if they take a break. So write down the benefits and other things so as not to delay your time with the candidates.

5. The salary should be clearly stated. The salary should be the most attractive thing for a job advertisement. For the unclear salary situation, it is difficult to attract candidates to submit resumes. It is best to give a salary range of the enterprise, and the candidates will only deliver it if they think this range is suitable.

6. The location and telephone number of the company should be clearly marked, and some people who are considerate will also write down the transportation guide to the company, which will attract candidates invisibly.

7. The current recruitment information is not as satisfactory as before, and there are many funny or interesting copywriting. If HR is a teaser, you might as well write an interesting and fun recruitment copywriting, which can not only recruit talents but also promote the company. Why not?

8. Recruitment information should be put on the company's map, and candidates can learn about the company's working environment; In addition to the company's environmental map, you can also put some interesting expression packs to increase interest.

Recruiting copywriting is the key to attracting outstanding talents. If the copy is unattractive, job seekers will ignore it directly. So, how to write an attractive recruitment copy? Pay salary provides the following five tricks:

1. Company Profile: Briefly introduce the strength and achievements of the company, such as output value, honor, customer volume, market share, etc. Pictures are more intuitive than words, and you can upload photos of office environment and activities to show the company atmosphere.

2. Job description: clearly list the scope of work, responsibilities and authority, avoid detailed description of responsibilities, and ensure that the information is concise and clear. When posting positions, you can appropriately exaggerate the number of requirements and increase the willingness of job seekers to submit resumes.

3. Requirements: Summarize the key qualifications and provide some relaxation conditions to attract a wider range of candidates.

4. Salary and benefits: Set salary range and reasonably describe benefits, such as five insurances and one gold, training, birthday party, travel, vacation, holiday benefits, etc., to ensure that the information is true and attractive.

5. Use payroll: Use the payroll human resources cloud system to simplify the job posting process and synchronize to major recruitment websites with one click to improve efficiency.

When writing a recruitment copy, it should be designed and packaged from the perspective of marketing to stimulate the desire of job seekers to join the enterprise. If you want to recruit more quickly and efficiently, it is a convenient choice to use the payroll system.

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