Yili pasture tourism

Xilingol, Hulunbeier, Tianshan, Xinjiang.

Yili Hulunbeier Ranch is located in Chenbaerhu Banner, the center of Hulunbeier Grassland. The local scenery is beautiful, the water plants are abundant and the transportation is convenient. The grassland here is an endless plain, flat and vast, like a huge dark green jade disc, boundless and breathtaking. In addition, you can learn about the approximate "original ecological" feeding methods and taste cold drinks for free, which is a good place worth visiting.

At the present stage, Hulunbeier Industrial Tourism Zone of Yili Group has invested a lot of manpower and material resources in the modular software and hardware construction in the scenic spot, tapped the highlights of the visit, and strived to upgrade the level of industrial tourism products. Through selection and training, the scenic spot is equipped with professional interpreters to provide visitors with professional, convenient and high-quality reception and explanation services.

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The development of Yili can be said to be the historical epitome of china dairy from small to large and from weak to strong. From the 1950s, the cooperative dairy farm in Huimin District of Hohhot, which consisted of only 95 specialized cattle farmers, has developed into a leading enterprise in china dairy today. Yili's legendary development history of more than 60 years has not only become a banner of china dairy, but also created the "liquid milk era" in China.

Yili brought china dairy to the world stage through the Olympic Games and the World Expo. In the "2015 Global Dairy Ranking" published by ABN amro, Yili ranked among the top 10 dairy companies in the world. After 2014, it once again became an Asian dairy company in the first camp of the global dairy industry.

In 2017, the total operating income was nearly 80 billion yuan and the net profit was 6.452 billion yuan. Corresponding to the continuous growth of performance, Yili's return on net assets has remained above 20% for several years, ranking first in the global dairy industry.

Yili Group has three important pasture lands in China: Xilin Gol, Hulunbeier and Tianshan Mountain in Xinjiang. Among them, Hulunbeier Ranch is located in Chenbaerhu Banner, which attracts tourists with its beautiful natural scenery and rich resources. The grassland here is vast and boundless, just like a huge green jade disc, showing the charm of nature. Visitors can experience the feeding methods close to the original ecology and taste Yili's cold drinks, which is really an unforgettable journey.

With the continuous expansion of Yili Group, Hulunbeier Industrial Tourism Zone is also constantly developing and improving. They invested a lot of resources to optimize the scenic facilities and enhance the tourist experience. Professional lecturers provide detailed and convenient services for visitors, so that visitors can understand the development of Yili and enjoy a comfortable visiting environment.

The development of Yili symbolizes the rise of china dairy. From the initial stage in 1950s to today's global dairy giant, Yili has demonstrated the legend from weak to strong. Through the international stage such as the Olympic Games and the World Expo, Yili not only enhanced china dairy's international influence, but also led the creation of China's liquid milk era. In 2017, Yili's total operating income reached 80 billion yuan and its net profit was 6.452 billion yuan. Its return on net assets ranked first in the global dairy industry, demonstrating its strong financial performance.