Tourism wisdom marketing

Smart tourism includes smart ticketing, smart management, smart service, smart marketing, smart navigation, smart socialization, etc., as follows:

1. Smart ticketing

Visitors can buy tickets anytime and anywhere through their mobile phones. After the ticket purchase is successful, you can pick up the ticket through the window or the self-service ticket pick-up machine to relieve the pressure on the window of the scenic spot. Most scenic spots can even enter the park by scanning the code on their mobile phones, which avoids the trouble of carrying cash and the pain of waiting in line for a long time.

2. Smart management

Electronic ticketing system enables scenic spots to accurately grasp the basic information of tourists and provide data support for scenic spot management. The basic data of tourists are stored at the entrance of the scenic spot and the whole network marketing channel. Wisdom These data support management.

Through tourists' portraits, tourists' preferences, product hot spots distribution, tourist density, etc., it provides a basis for the accurate management of scenic spots. Real-time dynamic management is a more effective management method.

3. Smart service

Big data makes smart scenic spots more targeted to tourists. Automatically provide services that meet the needs of tourists. For example, online monitoring of parking spaces can guide vehicles to designated parking spaces, and this project provides reminders such as the number of visitors and the performance time. These intelligent services make the tourist experience easier and worry-free.

4. Smart marketing

Smart marketing is inevitable in the construction of smart scenic spots. Smart scenic spots combined with OTA platform also include self-built website matrix, self-media matrix e-commerce platform and distribution channels. , all of which have the functions of marketing and promotion. Help the scenic spot to make a more scientific and reasonable marketing direction. With the support of the smart scenic spot system, marketing is more effective.

5. Smart guide

There are often one-to-many tour guides in scenic spots, so it is difficult to take care of every visitor. Intelligent Tourism This system replaces the traditional tour guide service with intelligent tour guides. Visitors can get the best tourist route in the scenic spot by mobile phone, and guide it in the form of loop, which avoids repeated paths and wastes unnecessary time and energy.

When arriving at various scenic spots, the tour guide system broadcasts the introduction of scenic spots, and reminds tourists of restaurants, tea rooms, rest booths, toilets, amusement projects, etc.

6. Smart social interaction

After the visit, visitors can log on to the community platform of Smart Scenic Area, publish their own travel feelings through interactive sharing and evaluation functions, and also make complaints and suggestions to the scenic area to help the scenic area build a better product system and service quality. Visitors can also share their posters and encourage others to buy tickets, and they can get corresponding rewards. For scenic spots, this process has formed a good atmosphere of word-of-mouth communication.

"Smart tourism" is a brand-new proposition. It is a brand-new future-oriented tourism form with the application of technologies such as Internet of Things, cloud computing, next-generation communication network, high-performance information processing and intelligent data mining in tourism experience, industrial development, administrative management, etc., which makes the physical resources and information resources of tourism highly systematically integrated and deeply developed, and serves the public, enterprises and governments. It is based on integrated communication and information technology, centered on the interactive experience of tourists, guaranteed by integrated industry information management, and characterized by encouraging industrial innovation and promoting industrial structure upgrading. Smart tourism is to take advantage of new technologies such as mobile cloud and Internet, and take the initiative to perceive tourism-related information with the help of portable terminal internet devices, and arrange and adjust tourism plans in time. Simply put, it is the real-time interaction between tourists and the network, which makes the tour arrangement enter the touch era.

Smart tourism is a new development mode of tourism informatization, which is based on cloud computing, centered on mobile terminal applications and characterized by efficient information services such as perceptual interaction. The core is efficient tourist-oriented tourism informatization services. The construction and development of smart tourism will eventually be reflected in three levels: tourism management, tourism service and tourism marketing.

Smart tourism uses information technology to integrate some tourism resources, and then tailor-made for the vast number of tourists, providing the right tourism products. For example, Macao received more than 10 million mainland tourists in 2012, and its information platform can reflect the specific number and ranking of provinces. However, the number of tourists received by many tourist cities in China is much higher than that of Macao every year, but it is not clear where they all come from and how many people there are. The composition, tourist orientation and development trend of the tourist destination are unclear. Therefore, it is difficult to develop targeted and marketable tourism products.

historical development

Fujian pavilion

In 2010, Zhenjiang City, Jiangsu Province took the lead in creatively putting forward the concept of "smart tourism", carrying out the construction of "smart tourism" projects and opening up a new time and space of "perceiving Zhenjiang and smart tourism". One of the core technologies of smart tourism, "moving the core" technology, was successfully developed in Zhenjiang and applied in Beijing Olympic Games and Shanghai World Expo. China Standardization Committee approved that "technical specifications and standards for wireless sensor ad hoc networks" were drafted by Zhenjiang City, which made the research and development, production, application and standard formulation of such technologies in Zhenjiang City in a leading position in the country, and provided professional technical support for the construction of smart tourism projects. At the 6th Straits Tourism Expo in 2010, Fujian Provincial Tourism Bureau took the lead in proposing the concept of "smart tourism" and establishing the "management system for the participating units of smart tourism in the Straits" on the Internet. Fujian has started the "Three Ones" project, which is the pilot project of "Intelligent Tourism", namely, one network (online supermarket for Strait Tourism), one card (Strait Tourism Card, including bank co-branded card, leisure stored-value card, "Fetion Card" with two-dimensional code of mobile phone, and derived destination special card, etc.) and one line (Strait Tourism Call Center, including public service hotline and business information value-added reservation service hotline). In 2010, the Straits Travel Bank Card was issued to tourists from inside and outside Fujian Province. On January 1st, 2011, the new platform of Strait Tourism Call Center was officially opened for trial operation.

On the afternoon of April 13th, 2011, at the launching ceremony of Nanjing's "Smart Tourism" construction, Nanjing Tourism and Landscape Bureau introduced: Faced with the increasing volume, more and more tourism products, higher demand level and more and more fierce market competition, in order to make the tourism industry stronger and develop rapidly and healthily, it is necessary to rely on the power of modern science and technology, adopt a low-cost and high-efficiency joint service model, and use the network to integrate tourism-related services. Provide intelligent management means for management departments; Provide a more efficient marketing platform and a broad tourist market for tourism enterprises. Nanjing launched the construction of "smart tourism" this time, which will focus on providing more convenient and intelligent travel experience for visitors to Nanjing; Provide a more efficient and intelligent information platform for government management; Promoting the activation of tourism resources into tourism products and amplifying the efficiency of resources are the three core goals. The operation mode of "government-led, multi-party participation and market-oriented operation" is adopted to jointly promote the construction of "smart tourism" by combining the superior resources of all sectors of society, which is in line with the requirements and trends of modern tourism development.

On September 27th, 2011, the press conference of "Smart Tourism" in Suzhou was officially held. Suzhou Tourism Bureau officially created a "Smart Tourism" service with intelligent tour guides as its core function for tourists. Through full cooperation with Suzhou Haike Technology Co., Ltd., which is a leading company in the field of intelligent tour guides in China, it introduced its "smart mobile phone tour guide" into "Smart Tourism", which greatly improved the service quality of tourists coming to Suzhou and made more tourists feel "personal service".

In 2011, Huangshan Tourism Bureau began to establish a comprehensive dispatching center for smart tourism, which is mainly composed of "tourism integrated service platform" and "tourism e-commerce platform" (Tuma. com), with four functions of "management, service, exhibition and operation". The estimated construction period is 9 months.

In November 2011, Luoyang Tourism Experience Network, Luoyang Tourism Information Edition, Luoyang Tourism Government Edition and foreign language versions of tourism websites in English, Japanese, French, Russian, Korean and German were completed. During the Peony Culture Festival in 2011, the Municipal Tourism Bureau and Luoyang Mobile Co., Ltd. jointly launched electronic tickets, opened Sina Luoyang Tourism Bureau official Weibo, etc., and formed a three-dimensional cross-cutting Internet and Internet of Things tourism service system, which played an obvious role in attracting tourists, initially creating the infrastructure of "smart tourism", and will further enhance the service content of "smart tourism" on the existing basis in the future.

At the beginning of 2012, Nanjing Tourism Bureau made every effort to promote the construction of the "Smart Tourism" project, which is divided into six parts. After the project is completed, all tourists who use smart phones will receive a welcome message after coming to Nanjing. Visitors can download the "Tourist Assistant" platform according to the website address on the short message. The platform is divided into nine sections, including information, routes, scenic spots, navigation, leisure, catering, shopping, transportation and hotels, which collect the latest tourist information, scenic spot introduction and activity information, go on road trip routes, merchants' promotional activities, real-time road conditions, train tickets and other information. After installation, it can be realized according to personal needs-online inquiry, reservation and other services. Nanjing Xuanwu District Tourism Bureau cooperates with Haike Science and Technology Co., Ltd. to build smart tourism on the mobile phone of famous tourist attractions in this area.

Tourists experience in Zhenjiang Smart Tourism Exhibition Center.

On April 4, 2015, Huangshan City strengthened the marketing plan of "Smart Tourism".

Solve the field survey of latitude and longitude, truly change the scene, and let you know more about the human history and legends of the scenic spots.

Google offline map is also realized. You can download the scenic spot data with wifi first, and then you only need to turn on GPS, so you can help yourself with voice guide without any data traffic. Zero traffic is more energy-saving. There are also classic restaurants, entertainment and shopping places recommended!