Lijiang tourism industry

The characteristics of Lijiang tourism: the unique humanistic customs and cultural landscape and the magical, magnificent and unique natural scenic spots blend together.

Natural scenic spots and landscapes: Lijiang County insists on protection-oriented, unified planning, prudent development, moderate development of tourism resources, and winning by characteristics. It has formed a tourism industry pattern of one city, one mountain, one river and one culture. Take advantage of the characteristics of mountains and rivers and take the road of eco-tourism. Based on protection, Lijiang people have kept the towering snow-capped mountains and cliffs, deep cliffs and canyons, dense plateau forests and quiet mountain lakes in their original features, and moderately developed special tourism projects such as exploration, scientific investigation, mountaineering, skiing and rock climbing. Unique humanistic customs and culture: There are 10 ethnic groups living in Lijiang, and the manners and customs of each ethnic group are themselves colorful pictures. Different styles of residence, clothing, diet, Sanduo Festival, March Festival, July Festival, Torch Festival, worship to heaven, ancestor worship and other national festivals, unique wedding and funeral customs, as well as dizzying national songs and dances.

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Problems and Shortcomings in Lijiang Tourism Development

(A) the loss of traditional national culture.

In the process of developing tourism, traditional ethnic culture has lost a lot, and food culture, local specialties, handicrafts and folk customs are disappearing under the flood of commodity economy. Under the impact of modern civilization, the inheritance and development of traditional national culture are greatly limited. The migration, transformation and impact of the foreign population have brought great impact to the local local culture. Nowadays, Naxi children do not learn their mother tongue, but start to learn Sichuan dialect and Kunming dialect. They think Naxi language is an obstacle to Chile. Even at home, there are several levels, often when grandparents speak Naxi, but grandchildren don't. The accompanying foreign cultural dross, such as pornography and violence, has brought a great negative impact on Lijiang's social culture, especially on the development of tourism, and its impact cannot be underestimated.

(B) management can not keep up, the implementation is not complete

The development and management of ethnic cultural tourism resources are not comprehensive enough, which will bring pressure to Lijiang tourism. In the development of tourism, people should pay more attention to development than protection, economic benefits and social benefits. Unreasonable utilization and development of tourism resources, extensive management of tourist attractions; The influx of tourists exceeds the reception capacity of Lijiang reception area, and the overload operation has caused some damage to the ecological environment of the tourist area, and the damage to the ecological environment and human landscape can not meet the needs of tourists. Insufficient greening, garbage problems and river pollution have become common phenomena. Lijiang, as an important tourist center in Yunnan, is extremely inconsistent with the requirement that the tourist city itself should have a beautiful environment.

(3) External threats

1. The brand building of Lijiang's tourism products is under development, and the motivation and ability of new product development are insufficient. Because of the homogeneity of Lijiang's national cultural resources and the shallow development of tourism resources formed under the same geographical environment and cultural background, the functions of tourism products are relatively single, most of them are sightseeing, low-level and simple tourism products, and special tourism products are still insufficient.

2. Challenges brought by China's entry into WTO. On the one hand, joining WTO provides opportunities for the development of tourism in Lijiang, but at the same time it also brings new challenges. After China's entry into WTO, China's tourism industry and Yunnan's tourism industry are gradually in line with foreign countries, and the development of Lijiang's tourism industry must also adapt to this change. At the same time, the tourism development market will also enter foreign capital development, foreign tourism development enterprises and tourism management enterprises, which will make the development of domestic tourism show a diversified trend, requiring relevant institutions engaged in tourism in China to change their minds, update their management awareness and actively respond to new challenges.

3. Challenges Brought by Surrounding Tourist Attractions Judging from the tourist location of Lijiang City, there is a long-known Dali national scenic spot in the south, Shangri-La, a fairyland on earth, in the north and Tengchong and Dehong, which have just developed in the west. On the one hand, this location makes Lijiang play an important role as a distribution center and transit point in connecting these major tourist areas. However, the existence of these scenic spots makes it more difficult to establish Lijiang's tourism image, and the expansion of the tourism market faces fierce competition. Therefore, the development of tourism in Lijiang faces many difficulties.

Countermeasures for the Sustainable Development of Lijiang Tourism

(A) Government-led

1. Formulate the overall strategic plan for tourism development and protection.

No matter from the perspective of protecting traditional culture or upgrading the level of tourism industry, we should attach great importance to the role of development master plan. In the development and construction of Lijiang tourism, we should establish excellent resources and famous brands, highlight our own advantages and characteristics, ensure the attraction of Lijiang tourism to tourists and its competitiveness in the tourism market, realize the transformation of tourism management from extensive to intensive, from quantitative scale expansion to quality and efficiency, prevent blind competition, follow the laws of various economic relations and interactions, and promote the sustainable development of tourism.

2. It is necessary to create and protect the living environment of national culture and raise the awareness of Lijiang residents on the protection of national culture.

Through the government's policies and measures, we should strengthen the excavation and protection of national culture, especially pay attention to the rescue of endangered national folk culture forms, stimulate Lijiang people's sense of urgency in the protection of national culture, publicize the sustainable development concept, and improve Lijiang residents' awareness of national protection ideologically. Strengthen the government's public service function, further improve the tourism environment, improve the quality of tourism services, and better meet the needs of domestic and foreign tourists. 3. Proceed from reality and formulate regulations and decrees on cultural protection and inheritance.

The problems of environment and development should be implemented in policies, decrees and government decisions, so as to make the sustainable development of tourism on the legal track and strengthen the intellectual property protection of national culture. With the mandatory orders of policies and laws, we can fundamentally ensure the protection of national culture in tourism development and combat all kinds of uncivilized sabotage. Formulate and improve the objectives, tasks, policies and measures for the sustainable development of Lijiang tourism. Strengthen the construction of tourism legal system and research on legal policies, and strive to use tourism planning, regulations and legal policies to regulate and manage all kinds of tourism economic activities, so that the whole tourism industry can abide by laws, strictly enforce laws and prosecute offenders.

4. Set up special research organizations, etc. to train specialized management talents, and the government finances provide financial guarantee.

Naxi culture is mostly mastered by the very old Dongba. As the old Dongba people grow older and die, the inheritance of culture is hindered. With the financial support of the government, we will set up units and organizations to study Naxi culture, and train specialized talents to study and inherit Naxi culture. The research and inheritance of Naxi culture, which is a huge project related to national development, must have the financial guarantee of the state.

5. Develop cultural industries and strengthen media publicity.

Only the nation belongs to the world. To develop the national cultural industry and make it serve the protection of Lijiang's national culture, we are still in the initial stage of development. We can learn from foreign advanced experience in this field, optimize the cultural industry market, guide the cultural industry to develop in a positive direction, and supervise and control the cultural industry market. It is necessary to publicize to the public through various public activities to raise awareness of the sustainable development of tourism. 6. Correcting the position of government in tourism development.

The government should exert its administrative power to ensure the smooth and sustainable development of Lijiang tourism development. The government not only needs to play an active role in creating the atmosphere of tourism, shaping the image of tourist destination, tourism marketing, etc., but also should devote itself to improving management level and enhancing management efficiency to ensure the normal and benign operation of tourism. The function of the government is not only to develop the economy, but also to undertake due responsibilities in social development and cultural changes.

(B) non-governmental participation

1. To teach young people the knowledge of national traditional culture with the family as the unit.

Further do a good job in sorting out traditional national cultural materials, continue to collect, sort out and produce audio-visual materials of various national cultural ceremonies, and actively publicize and teach excellent traditional culture at home and abroad by means of teaching, so as to cultivate people's sense of hardship, promote the sustainable inheritance of Naxi culture, and cultivate their awareness of protection for building Lijiang into a world-class boutique tourist resort.

2. Actively participate in national traditional festivals and sacrificial activities.

With the power of custom, traditional festivals let people automatically experience the same activities at the same time and experience the same values in the same ceremony, so a common society will continue happily. This is the most economical and effective reproduction function of traditional festivals. Qingming Festival, Dragon Boat Festival, Mid-Autumn Festival and Double Ninth Festival, as holidays, on the one hand, can better achieve the purpose of stimulating consumption, on the other hand, it is also beneficial to some important values of the Chinese nation and has a better chance to pass them on naturally in life.

3. Innovate in protection, adapt to the requirements of the development of the times, apply high-tech achievements to the development of tourism as much as possible, protect the sustainable utilization of tourism resources, and make the sustainable development of tourism based on the material basis of sustainable utilization of tourism resources. Develop national cultural industries and develop Dongba cultural products. Using the principle of visual anthropology, several important Dongba ceremonies were rescued, sorted out, restored and filmed. Emphasizing the protection of cultural relics and cherishing tourism resources, Old Town of Lijiang's historical and cultural features are the most important and precious tourism resources for the development of urban tourism.

4. Give full play to the advantages of informal organizations, and the government and the people supervise each other.

Give full play to the role of the people, mass organizations, tourism enterprises, scientific research institutions and government departments, clarify their respective obligations, mobilize all sectors of society to participate in the sustainable development of tourism, supervise government work, and put forward feasible opinions and suggestions for government work. Encourage social organizations and individuals to set up tourism resources protection funds according to law through donations, etc., which are specially used for the protection of tourism resources. No unit or individual may occupy or misappropriate them. Overseas social groups and individuals set up tourism resources protection funds in China through donations.