Market demand analysis of elderly tourism

1. Tourism Big Data Market Analysis

Very good. Big data graduates can be competent for the development and application of big data technology, big data operation and cloud computing. If you have a bright future, you can go to a large Internet company to engage in front-end and back-end development, data analyst, machine learning algorithm engineer, app developer, intelligent game design and development, data scientist and so on. In all walks of life, in banks, telecommunications, electric power, transportation and other enterprises and institutions, government, information industry and other national economic sectors. Even medical systems, media and other units, relying on specific business, are engaged in big data analysis, big data application development, big data system research and development, data visualization and other related work.

2. Tourism Big Data Market Analysis Paper

Writing a thesis on the evaluation of tourist attractions can test the author's writing ability. The following are some of my experiences in writing an evaluation paper on local rural tourist attractions:

To write a good evaluation paper on a tourist attraction, we must first have a comprehensive understanding of this tourist attraction, and we must visit it in person. The bosses of some scenic spots only provided me with some photos and written materials and asked me to help him write them. But I can. I don't insist on field trips, and I'm determined not to write. I've been to some scenic spots more than once or twice. Because words and pictures are only flat things, only field trips are three-dimensional, and it is possible to have a comprehensive understanding of scenic spots;

After you have a comprehensive understanding of the scenic spots, you should study them carefully, because it is best to tap the cultural connotation. Scenic spots with cultural connotations must have development potential and vitality.

When writing an evaluation paper, it is necessary to analyze what kind of tourists are the widest audience in the scenic spot, and then put forward how to adapt the scenic spot construction to the aesthetic psychology of tourists and outline the development prospects of the scenic spot.

Of course, we should not only elaborate the advantages of scenic spots, but also point out the disadvantages of scenic spots and make in-depth analysis, so as to foster strengths and avoid weaknesses and make clear the construction and improvement of scenic spots.

If you write more carefully, you should make full use of the data. Scientific data is the most convincing.

As long as you personally inspect, carefully analyze and be logical, the evaluation paper of tourist attractions can be written better.

3. What is tourism big data analysis?

Basically, big data refers to our ability to collect and analyze a large amount of data that we are now generating in the world. The ability to use the increasing data has completely changed our ability to understand the world and everything in the world. Advances in capturing and analyzing big data enable us to decode human DNA, find a cure for cancer, accurately predict human behavior, thwart terrorist attacks, determine marketing efforts, prevent diseases and so on in a few minutes.

You may ask: So what? Is it new here? Don t companies and organizations capture and analyze data for a long time? Yes, but at present, three things are changing and making big data a reality:

The speed at which we produce new data is shocking-I call it the digital world.

We generate more complex data forms.

In recent years, our ability to analyze data has changed.

4. Data analysis of tourism industry

The definition of tourism

1. Defining the meaning of tourism (1) Defining the actual needs of tourism There are two academic and practical needs to define tourism: research needs: the research of a subject first needs a standard definition of the research content of this subject, and the research object and research content practice need to be established under the constraints of the definition: the measurement of the social, economic and environmental impact of tourism economic activities on local, national and global scales needs a unified caliber.

Therefore, it is an essential prerequisite to establish the consistency and comparability of statistical data between regions, and there must be a unified standard for obtaining these data. (2) Defining the importance and basic requirements of tourism is very important for the accuracy of tourism statistics. Accuracy is directly related to the evaluation of the direct, indirect and induced economic impact of tourism and tourism activities, the planning and development of tourism facilities and resources, how to determine the structure of tourists and formulate marketing and promotion strategies, and how to identify the flow, methods and preferences of tourists. The United Nations is very concerned about the statistics of international tourism-related information. In 1971, the Conference on Trade and Development formulated guidelines for tourism statistics. It is pointed out that the comprehensive system of national tourism statistics should meet the following requirements in function:-on the demand side, it can measure the quantity and mode of national overseas tourism (and overseas tourism); Can provide information on facilities such as accommodation used by tourists; It is helpful to evaluate the impact of tourism on the balance of payments and the overall economic situation.

2. Difficulties in the definition of tourism (1) The fuzziness of tourism scope is different from other industries. Tourism is not a single industry, but an industrial cluster, which is composed of various and scattered industries. Tourism includes scenic spot management, travel agency and hotel services, catering services, transportation, entertainment and many other commercial industries. These industries also provide services for local residents, so the concept and scope of tourism are vague and uncertain. (2) Statistical difficulties. The fuzziness and uncertainty of tourism bring some difficulties to tourism analysis and decision-making. In all countries, it is difficult to establish a reliable industrial information base to evaluate the contribution of tourism to local, national and world economy. Due to the ambiguity of the definition, it is difficult to carry out statistical calculation, so up to now, there is still no accurate data on the contribution and economic impact of tourism to the world economy. At the same time, tourism statistics has become an important part of tourism research, and people pay more and more attention to it.

5. Tourism Big Data Analysis Report

The construction of big data analysis platform in smart scenic spots can not only provide data support for data storage, data mining and data analysis. It can also provide real-time monitoring and traffic early warning information for scenic spots, which is helpful for scenic spot guidance and provides a basis for managers to make scientific decisions.

In data application, it has the functions of operator data analysis, passenger source analysis, real-time passenger flow analysis in scenic spots, traffic data early warning analysis, network marketing analysis, tourist portrait analysis, tourism resources statistics and so on. Through big data, we can grasp the passenger flow dynamics of scenic spots and the offline behavior trajectory of tourists, understand the correlation between scenic spots, and assist the adjustment and combination decision of scenic spots. In-depth understanding of tourists' basic characteristics and online behavior preferences, mining personalized services, and improving tourists' consumption experience.

Big data processing the collection, storage and cleaning of massive unstructured tourism data has changed the traditional workflow of manual collection, verification and analysis of tourism data, and promoted the development of tourism enterprises to information and intelligence. Driven by the tourism market economy, we will promote the intelligent transformation of tourism enterprises such as scenic spots and travel agencies and enterprises involved in tourism, and promote the development and innovation of the overall tourism industry.

Through big data, intelligent management, intelligent marketing and intelligent service can be realized, which accurately reflects the tourist source market and product market in the region, so as to accurately control various factors such as resource market and provide strong data support for the development of tourist destinations.

6. Tourism Big Data Market Analysis Report

First, the high-end quality tour for the public

At present, China is forming a new development pattern with domestic large circulation as the main body and domestic and international dual circulation promoting each other. Mass tourism based on national consumption will still occupy the main part in the future, while well-off tourism is rising rapidly, and both will be unified in high-quality tourism.

It can be seen that people have new expectations for a better life, from whether there is one to whether it is good or bad. This expands the development space of cultural tourism and puts forward new requirements for high-quality development, namely, product diversification, consumption scene, industry digitalization, service quality and order standardization. Therefore, under the new situation, tourism enterprises should serve the overall situation of the country, strengthen cultural guidance, strengthen the application of advanced technology, consolidate and strengthen the foundation of the real economy, meet the needs of the people of the United States for a better life, and focus on developing high-quality tourism.

Second, red tourism ushered in a climax.

According to the statistics of the Ministry of Culture, Tourism and Culture, the number of red tourists in China will exceed 100 million in 2020. During the 13th Five-Year Plan period, the number of red tourists has maintained a steady growth, maintaining a market share of more than 11% in the domestic tourism market. The scale and popularity of red tourism continue to climb. 2021 coincides with the 100th anniversary of the founding of the Party, and red tourism will surely usher in a new round of climax.

In fact, in the past two years, many red tourist attractions have been deeply developed. Through the road of integration, innovation and characteristic development, the revolutionary history is restored by means of sound, animation, digital interaction and other scientific and technological means, so that the red tourism has changed from static to dynamic, and the red tourism products have been exported from one-way to recreational tourists from bystanders to participants, and at the same time, the concept of "0755" has been deeply rooted in the hearts of the people. The tourist groups have become younger and more family-oriented.

Third, rural tourism continues to heat up.

At the recent Central Rural Work Conference, the Supreme Leader stressed that after the victory in tackling poverty, it is necessary to comprehensively promote rural revitalization, which is a historic shift in the focus of the work concerning agriculture, rural areas and farmers. In the post-epidemic era, villages with beautiful scenery and beautiful ecology are more attractive than ever. Yan 'an Yan 'an predicts that by 2025, China's leisure agriculture and rural tourism will receive more than 4 billion tourists annually, and its business income will exceed 1.2 trillion yuan.

Rural tourism is welcoming the best period of development opportunities in history. From the macro policy point of view, the comprehensive promotion of rural revitalization strategy means that a large amount of policy funds will be invested in rural areas to improve rural infrastructure and public facilities, and the rural tourism industry environment will be improved rapidly and generally. From the perspective of consumer groups, China's urbanization rate has exceeded 60%, the base of urban residents has expanded rapidly, and the potential demand for rural tourism has continued to grow. Under the guidance of national policies, rural tourism has continuously launched various services such as natural sightseeing, parent-child companionship, health care, etc., to improve the quality of rural accommodation, and to develop products such as rural cuisine, night tours and theme research.

Fourth, the nearby scenery is eye-catching.

Affected by the epidemic, many people still have concerns about long-distance travel. In addition, most primary and secondary schools still restrict students from traveling on long holidays, resulting in many families not being able to travel far. It has become a new trend that people have time to dig deep into Zhou Bianyou and local short trips and rediscover the beauty around and at home.

With the continuous development of leisure tourism in recent years, the Zhou Bianyou model has gained enough market recognition and admiration. With the improvement of software and hardware facilities and services brought by the rapid growth of demand in recent years, this model has been able to meet the needs of more consumers. The deepening of local tourism will enable local residents to better experience the place where they were born and raised, and improve their happiness index. A short trip to Zhou Bianyou and the local area will be the most direct and best choice for the market in the post-epidemic era.

Fifth, niche destinations have become new favorites.

In the post-epidemic era, those hidden destinations that were once ignored by tourists are being excavated by more people. They have obvious advantages in natural scenery, cultural connotation or depth.

Especially when tourists who have traveled all over the world and have travel experience return to China, they are more looking forward to discovering destinations that have never appeared in the mainstream vision. These small groups can just inspire this group of tourists and become the epidemic after everyone realizes freedom of travel.

Sixth, experiential products are highly sought after.

Under the epidemic situation, safe travel has become an important factor for tourists to consider. A family group, a small group of three or five friends, or even a small group tour of two people, because it is safer, more private and more free, has gradually become a new trend in the tourism market. According to Ctrip data, the proportion of private delegation selection rate in the total number of delegations in the New Year has increased from 10% last year to 30%, and more and more people are willing to pay for safe travel.

At the same time, tourists have higher requirements for the new gameplay and depth of the destination, and are no longer satisfied with just punching in to work and skimming the water. Therefore, customized tours, in-depth tours and other more personalized and private experiential tourism products will be recognized and sought after. Compared with the traditional group tour, tourists who choose this kind of products can choose their own time, route, content, travel mode, travel partner, travel service mode, service provider and payment mode. It presents the characteristics of theme, niche, depth, randomization, fragmentation and adjustable consumption.

Seven. Smart travel fancy upgrade

Scientific and technological innovations represented by the Internet, big data and artificial intelligence make tourist destinations move from offline to the cloud; Cloud tourism and online celebrities bringing goods have become a new blue ocean for cultural and tourism enterprises. The integration of interactive, immersive and three-dimensional digital technology with traditional culture and contemporary art has greatly enriched the tourism product system; Contact-free service and one-machine tour platform model are accelerating the construction of smart scenic spots.

In the new year, technology is continuously empowering tourism in various forms and contents, bringing more refreshing experiences to tourists. As more and more technology applications mature, we have reason to expect that the tourism industry will become more and more intelligent, and smart tourism will become the main force in the future tourism market, and more wisdom will be integrated into the traditional tourism industry.

Eight, quickly make an appointment to travel.

In the past, people used to visit scenic spots on the spot, but under the normal background of epidemic prevention and control, the scenic spot ticket reservation system has become a new trend of civilized travel. Recently, relevant national documents emphasized that all state-owned tourist attractions should provide online booking service before the end of 2021. It can be predicted that the era of travel booking in China is coming quickly.

In fact, the travel reservation system is quite mature abroad, and the epidemic only catalyzes this process at home. For scenic spots and tourists, the normalized reservation system is win-win: while protecting cultural relics and natural resources in scenic spots, tourists can get a safer and more dignified tour experience and better spiritual enjoyment. In 2021, the competition between visible scenic spots and invisible booking channels will be further intensified, which will drive public cultural facilities such as museums and art galleries to realize online booking services simultaneously, and booking travel will become a new form of tourism consumption.

Nine, comprehensive marketing into a magic weapon for drainage

In 2020, Ding Zhen's lovely wild boy became popular from the live broadcast of Ctrip's boss. From the "National Rural Industry Development Plan" Zhanjiang Cultural Tourism to the "Hidden Corner", "The New Palace" and other variety marketing, the cultural tourism industry has shown its talents. With the help of marketing carriers such as live broadcast, short video, film and television variety, and cross-border integration with cultural media, it has achieved very considerable tourism marketing results.

7. Travel app market analysis big data

Advantages of Ctrip.com:

1. Service Advantage Service is an outstanding advantage of Ctrip, that is, scientific pursuit of perfection and moderate innovation. On the whole, Ctrip is far ahead of the industry in terms of service scale, system, process and concept. Ctrip has the largest call center in related industries in China, with more than 1,200 seats and more than 1,300 employees. In terms of training, Ctrip focuses on the service concept of training employees and emphasizes customer-centeredness, especially in service attitude and voice, which has won many praises from the call center industry. In terms of reducing errors and improving correctness, Ctrip continuously reduces errors through process control, quality supervision and 6sigma lean improvement. Providing accurate and timely services for members and managing our services like the manufacturing industry have achieved good results. In the pursuit of zero service defects, Ctrip is an advocate and vanguard in the industry.

2. Advantages of market cooperation Market cooperation is an important aspect of Ctrip's vigorous development. At present, Ctrip has made an all-round attack on the four major sectors of aviation, finance, communication and enterprise, and is well-known with major airlines in China, such as Air China, China Eastern Airlines, China Southern Airlines, Shanghai Airlines, Shenzhen Airlines, Xiamen Airlines, Sichuan Airlines, Shandong Airlines, China Merchants Bank, ICBC, China Construction Bank, China Minsheng, Guangfa, and China Mobile, China Unicom, Telecom, China Foreign Service, and China Chile. Brand cooperation, strong cooperation, competitive strength is beyond doubt. Last year, China Merchants Bank and China Merchants Bank jointly launched Ctrip Travel Credit Card, the first dual-currency travel credit card in China, with the total number of cards issued ranking first in the country. Ctrip's cooperation model has become a model of cross-industry cooperation.

8. Big data tourism

Tourism has gradually recovered, the production and operation of tourism enterprises have improved, and tourism investment has maintained a rebound momentum.

(1) Tourism enterprises are expected to continue to improve. Tourism is expected to continue its recovery and growth trend. However, the pressure of domestic epidemic prevention and control still exists, the recovery of contact and cluster tourism consumption lags behind, and the problems of unbalanced tourism recovery and weak foundation are still obvious.

(2) The evolution of new tourism formats has accelerated. Online and digital acceleration extends to more tourist scenes. Tourism big data platform, smart tourism public service, cloud travel platform, online digital experience and immersive travel scenes are accelerating development.

(3) The positive factors of the release of the seven major data. China has a population of 1.4 billion, with a middle-income group of over 400 million. The education level of the population has improved significantly, and the trend of population mobility and agglomeration has become more obvious. The demographic dividend is changing to the demographic quality dividend. As the largest domestic tourism market in the world, it has great development potential.

; One old and one young has become a hot spot in the market. The proportion of children has increased in the United States and the elderly population in China. While the potential of birth policy is fully released, aging has become a long-term basic national condition in China. Study tour, parent-child tour, old-age tour, recuperation and residence, etc. It has broad market prospects.

(5) Happiness industry and tourism are deeply integrated. People's demand for quality, convenience and customized life is rising, and tourism is further integrated with happy industries such as culture, sports, health and pension.

(6) Carbon neutrality promotes the development of green tourism. Achieving the goal of double carbon will bring about the structural adjustment and development transformation of tourism, thus promoting the development of eco-tourism, green tourism and low-carbon tourism.

(A) consumer demand

The transformation and upgrading of the consumption structure of the elderly in urban and rural areas has emerged. From the perspective of expenditure structure, daily life expenditure accounts for 56.5%, non-recurrent expenditure accounts for 17.3%, medical expenses account for 12.8%, family transfer expenditure accounts for 9.0%, cultural activities expenditure accounts for 3.2%, and other expenditures account for 1.2%.

Compared with 2010, the proportion of daily living expenses, medical expenses and other expenses decreased, while the proportion of non-recurring expenses, cultural activities expenses and family transfer expenses increased. This shows that the consumption behavior of the elderly in urban and rural areas is gradually changing from survival to cultural leisure.

With the increase of income and the satisfaction of basic survival, the needs of the elderly began to develop to a higher level. The needs of the elderly for providing for the aged are not only to meet the needs of food, shelter and transportation, but also to develop a quality old-age life. For example, the demand for cultural activities will grow.

(2) Demand for medical and health services

In 2015, 56.9% of the elderly in urban and rural areas enjoyed free physical examination. In 2015, the proportion of elderly people with medical security in urban and rural areas reached 98.9% and 98.6% respectively, and 32.8% of urban and rural elderly people rated their health as "good". In terms of urban and rural areas, 27.7% of the rural elderly rated their health as "good" and 37.6% of the urban elderly rated their health as "good".

Only one-third of the urban and rural people are in good health, and two-thirds of the elderly people have health problems to some extent, which shows that the health market for the elderly is very large and it is also one of the most potential development directions of the healthy pension industry. Especially in rural areas, the health status of the elderly is worse than that of the urban elderly, and 62.4% of the urban elderly think that their health status is not good enough, which is a huge customer base.

(3) Care needs

In 2015, the proportion of elderly people in urban and rural areas in China who reported that they needed care services was 15.3%.

In terms of urban and rural areas, the proportion of urban elderly who reported that they needed care services was 14.2%, while the proportion of rural elderly who reported that they needed care services was 16.5%.

In terms of age groups, the proportion of elderly people aged 79 and below who reported that they needed care services was 11.2%, and the proportion of elderly people aged 80 and above who reported that they needed care services was 41.0%.

The elderly care market is the top priority of the old-age care service, and the future old-age care service will still be an important direction for the development of the old-age care industry. The elderly in rural areas and those over 80 years old are the key service targets.

(D) community service needs of the elderly

Home visits and housework services are the focus of community services for the aged, and rehabilitation nursing services also account for a very important proportion. Psychological services and health education services are two important contents of spiritual and cultural services. Day care services only account for 9.4%, which shows that these services provided by day care centers are not the actual needs of the elderly, or the products of the public demand of the elderly.

If we focus on the core services such as home visits, housework, rehabilitation, psychological and health education, most elderly people will live a better life. Day care centers are also imported, and should be combined with the reality in China. In view of the needs of only a small number of elderly people, such as day care service, meal assistance service and bath assistance service, how to realize it requires relevant parties to formulate more effective plans.

(V) Demand for articles for the aged

In 2015, 65.6% of the elderly used special articles for the aged, including 71.8% in urban areas and 59.0% in rural areas.

With the rapid development of population aging and the continuous improvement of people's living standards, the demand of elderly people and their families for aging products, especially rehabilitation AIDS, will continue to increase and refine, and the aging products industry will usher in unprecedented development opportunities.

(six) the needs of public welfare and public activities.

In 2015, 45.6% of the elderly often participated in various public welfare activities, and the total number of participants exceeded 100 million. Often contact with the elderly in the community, we find that the elderly are actually very enthusiastic, which can also be proved from the data. Nearly half of the urban elderly have participated in public welfare activities, and 72.9% of the elderly are willing to help the elderly in trouble, indicating that the elderly are still very caring.

(seven) the needs of spiritual and cultural life

88.9% of the elderly often watch TV or listen to radio, 20.9% often read books or newspapers, 20.7% often plant flowers and grass or keep pets, and 13.4% often participate in chess and cards activities. In 2015, 5.0% of the elderly used the Internet regularly, which was 9.1% among the urban elderly, and the proportion of the urban younger elderly who used the Internet regularly increased to 12.7%. Be an old man and do what you like. The proportion of the elderly surfing the Internet has further increased, which provides a good development opportunity for the elderly e-commerce, smart phones and intelligent devices.

(VIII) Tourism demand

In 2015, 13.1% of the elderly made it clear that they planned to travel in the coming year, and 9.1% of the elderly indicated that they might travel in the coming year. Among them, 17.5% of the urban elderly have definite travel plans in the coming year, and 8.3% of the rural elderly. In the coming year, the number of elderly people who intend to travel will reach 22.2%, which is an exciting data, indicating that more and more elderly people hope to travel abroad and improve their quality of life.

Correspondingly, there are very few old people's tourism service products that really serve the elderly in the market. Travel agencies can't meet the needs of the elderly in terms of medical security, safety and aging adaptability by providing tourism services for the elderly in the traditional way. With the development of the market, tourism for the elderly will be a very important direction for the development of the pension industry.

(9) The demand for an aging living environment

The construction of the living environment for the elderly is lagging behind, and the problem of unsuitable housing for the elderly in rural areas is particularly prominent. 58.7% of urban and rural elderly people think that housing is unsuitable for the elderly, and this proportion is as high as 63.2% among rural elderly people.

In the past, in terms of architectural design, we failed to achieve the fairness of architectural design and did not consider the elderly. With the deepening of aging, the renovation of aging housing in the future will be a very promising business opportunity. The market demand base is very huge, so how to provide professional and aging housing renovation services that the elderly are willing to accept will be an important content of home-based and community-based pension.