Asian tourism

With the development of society, people's lives have been greatly improved, and tourism has gradually become a part of people's lives all over the world. Tourism itself has also made a great breakthrough, and it is no longer just a short-distance tourism activity in a small area as before; But to develop into transnational and trans-regional long-distance tourism activities. However, different types of people have different tourism needs and choose different tourist destinations. Tourism in Asia-Pacific countries has developed rapidly in recent years, and the inbound tourism in China, Thailand, Malaysia, South Korea, Japan and other countries has developed rapidly, and its scale is increasing both in income and in number. The Asia-Pacific region is increasingly loved by tourists from all over the world. Key words: advantages of analyzing tourism hotspots in the Asia-Pacific region 1. Overview of tourism in the Asia-Pacific region The international tourism market is divided by the World Tourism Organization according to the characteristics of tourist sources. There are six major tourism markets: Europe, America, East Asia and Pacific, Middle East and South Asia. The Asia-Pacific region we are talking about is the East Asia Pacific region. The Asia-Pacific region includes China, North Korea, South Korea, Mongolia, Japan, Thailand, Malaysia, Singapore, Indonesia, Philippines, Brunei, East Timor, Vietnam, Laos, Cambodia, Myanmar in East Asia, Sri Lanka, Maldives, Pakistan, India, Bangladesh, Nepal, Bhutan and Sikkim in South Asia, as well as Australia and New Zealand. Among the six major tourist areas, Europe is mature in all aspects because of the early development of tourism.Therefore, it is the largest tourist reception market in the world. However, in recent years, due to the continuous development of tourism in the Asia-Pacific region, it has gradually surpassed the American tourist area and become the second largest tourist reception market in the world. The reason why the tourism industry in East Asia and the Pacific region can achieve such rapid development is that there are powerful driving factors. The first is the rapid economic development. Except Japan, Australia and New Zealand, East Asia and the Pacific are economically developed countries, Singapore and South Korea are newly industrialized countries, and the rest are mostly developing countries. In the past 20 years, East Asia and the Pacific region has been in a period of rapid economic growth. The tourism resources in East Asia and the Pacific region are also very distinctive. With its vast territory and colorful natural scenery, this region is one of the most magnificent tourist areas in the world. The natural landscape is very different, and many biological resources are ancient, unique and rare. In addition, the price of package tour in East Asia Pacific is low, even in Singapore, where the tourism consumption in East Asia Pacific is high, the rental price of hotel rooms is lower than that in some European countries with the same standard, so it has a certain competitive advantage in tourism value. Although most of the East Asia-Pacific tourist areas are developing countries, many governments are aware of the importance of tourism promotion, aware of their weakness far from the world's major tourist markets, and actively work hard on tourism promotion, paying attention to the diversification of promotion methods and picking different promotions. Most of East Asia and the Pacific region are developing countries, and they have to spend a lot of foreign exchange when opening up their economies and introducing foreign technology and equipment. Governments of all countries hope to make up for the trade gap by developing inbound tourism.Therefore, all countries attach more importance to tourism. Before 1974, the market share of inbound tourism was basically divided among China, Hong Kong, Singapore and Thailand. Since the late 1970s, almost all countries have begun to vigorously develop international tourism, such as China, Malaysia, Indonesia, and even Vietnam, Laos and Cambodia. The mode of tourism development is "inbound tourism-domestic tourism-outbound tourism".

Second, the analysis of tourism advantages in the Asia-Pacific region 1. Policy advantages Now tourism has become the largest industry in the world, and all countries regard tourism as a sunrise industry to develop vigorously. At the same time, governments of all countries are encouraging the development of tourism. Internationally, the United Nations has brought the World Tourism Organization into its specialized agencies, which has promoted a higher platform for the development of tourism. From the perspective of Asian countries, tourism, a new industry, has been brought into the decision-making of national economic development. For example, Japan, which is famous for its automobile and electronic products manufacturing base, has made obvious policy adjustments in recent years and put forward the strategy of building the country through tourism. One of the important measures taken is to launch a massive "Welcome to Japan" propaganda offensive. According to industry sources, the Japanese government's tourism promotion funds have increased by nearly 10 times. South Korea also regards the revitalization of tourism as an important part of its internationalization strategy. The former president of the country may be the first head of state to promote tourism and the World Cup on TV. South Korea's emphasis on tourism is also manifested in actively carrying out social and cultural activities and promoting tourism development. South Korea has played an active role in the World Tourism Organization's "Sustainable Tourism-Poverty Alleviation through Tourism" project. This project is an important activity of the United Nations Millennium Development Goals. The most creative thing is to say that South Korea has introduced a new urban construction model with tourism function as the main function, which is a new concept called "Tourism Leisure City" (TLC). It is an urban development concept that is guided by commercial functions and the central area is mainly composed of tourism, scientific research and residential areas.Committed to real estate, education, health care and cultural construction, it is considered to be a good model for sustainable development and coordinated regional economic development. Just like an industrial park, the difference is that TLC focuses on tourism function. China has become a leading tourist destination in Asia and the fourth largest tourist destination in the world. This outstanding achievement is due to the reform and opening-up policy of China government. The reform and opening up has reduced the distance between China and other countries in the world, promoted the trade development between China and other countries in the world, and made China's position in the international arena rise continuously after China's entry into the WTO. All these major decisions have determined the rapid economic development of China in the future. The solid foundation of the country has made China's tourism develop rapidly. For example, the slogan "Welcome to Beijing" launched in the 2008 Beijing Olympic Games made the world know about China and Beijing. During the Olympic Games, the tourism industry recovered a lot of money for China. It also makes the Beijing Olympic Games the most successful and profitable Olympic Games. There is also the 2010 Shanghai World Expo, which will make China's tourism shine again in the world. It is precisely because of the state's decision-making that China's economy has developed rapidly, and it is also precisely because of the state's decision-making that China's tourism industry has developed vigorously. In short, more and more Asian countries have adopted positive development strategies for tourism, encouraging the development of tourism, promoting economic and social development and mutual understanding among people. Take Maldives as an example. In the 1970s, Maldives was one of the least developed countries. And now,Thanks to the vigorous development of tourism, Maldives ranks among the best in South Asia in terms of economy and people's living standards. In 2004, the country's per capita GDP was US$ 8,229, ranking second in South Asia. It is precisely because all countries in the Asia-Pacific region support tourism that tourism in the Asia-Pacific region has made long-term progress and gradually narrowed the gap with Europe and the United States. 2. Economic Advantages In the past 20 years, the economic growth rate of the Asia-Pacific region has been higher than that of any other region in the world. According to the World Tourism Organization, during the ten years from 1980 to 1991, the overall economic growth rate in Asia was 5.5%, more than two and a half times the world average growth rate of 2.2%, and the growth rate has been maintained at 4% since the 1990s. With the rapid rise and continuous development of the economy in the Asia-Pacific region, on the one hand, people's disposable income and leisure time will increase, and there will be more international tourists in the region; On the other hand, tourism in the Asia-Pacific region is also developing constantly, and various tourism infrastructures are also being improved. It will also attract more tourists from outside the region to visit. The developing economies in the Asia-Pacific region, led by China and India, are expected to grow by 7% in 2010. China's economic growth is expected to reach 9.5%, and India is expected to reach 8.3%. Even at the worst of the global financial crisis, thanks to the fiscal stimulus plan of the largest economy in the Asia-Pacific region, the region is still the fastest growing region in the world; In 2009, the overall economic growth rate of the Asia-Pacific region, which accounted for 62% of the world's total population, was 4%. In addition, Asia-Pacific countries have also strengthened economic cooperation.Regional cooperation can provide Asia-Pacific countries with a vast market, huge liquidity and a relaxed external environment, so that countries can participate in international cooperation and competition more boldly. Through various kinds of regional cooperation, we will constantly expand the scope of cooperation among Asian countries and strengthen economic exchanges. At the same time, economic integration in the Asia-Pacific region is also conducive to resisting trade protectionism, expanding the economic opening of Asia-Pacific countries, and making Asia-Pacific more smoothly integrated into the world financial system. At the same time, we can share global knowledge and technology. 3. Traffic Advantages Low-cost airlines are no strangers to tourism in Europe and the United States, but they are still a new thing in the Asia-Pacific region. As low-cost airlines enter the Asia-Pacific region, it can be said that it has given the tourism industry in the Asia-Pacific region a shot in the arm. In the past two years, the number of low-cost airlines has soared. Asian travelers can now choose from about 30 low-cost airlines, including Spice Airlines in India, Bangkok Airlines in Thailand, Lion Airlines in Indonesia and so on. These low-cost airlines will not provide passengers with any extra high-quality services, and they will get more tourists at low prices. At the same time, more and more low-cost airlines began to send tourists from Asian cities to regional tourism centers in order to increase their gains in the tourism market, and opened up new routes that some major airlines had not opened before. Some experts pointed out that one of the reasons why tourism in the Asia-Pacific region can flourish is the rise of low-cost routes. Some places, such as China, have seen incredible tourism growth.The number of foreigners visiting China has increased by almost 20%. The number of foreigners arriving in Macao increased by 20% last year, and Cambodia increased by 44%. Many of these are driven by low-cost airlines and new routes. The emergence of low-cost airlines in Asia is an amazing success. However, the strict regulations on international aviation in other countries still constrain the development of low-cost airlines. The potential of low-cost airlines has not been fully developed. Once governments begin to deregulate, passenger traffic will increase far more than expected in the next two years. By then, there will be more and more tourists visiting the Asia-Pacific region. 4. Advantages of Cultural Life Differences Regional cultural differences have long been one of the reasons for tourism. The world today is divided into six major tourist areas. There are certain cultural differences among tourist areas. In the past, the tourism structure of the two major tourist areas in Europe and America was relatively complete because of the rapid development of tourism. The two regions have received a large number of local and foreign tourists. Gradually, because local tourists are no longer satisfied with local tourism resources, they are increasingly yearning for other regional cultures. The rapid development of tourism in the Asia-Pacific region has made them shine. There are great cultural differences between the two regions, especially in life and diet. The folk customs in the Asia-Pacific region are even more strange. International tourists will have many choices when they travel to the Asia-Pacific region, such as Hong Kong, the largest duty-free tourist destination in the world; Beijing with the most historical and cultural atmosphere; India where Buddhist culture prevails; Vietnam, which has beautiful natural scenery, and so on, is the most attractive place to travel in the Asia-Pacific region. Because there are many countries in the Asia-Pacific region,Every country has its own snacks. More importantly, the differences in food culture will make the journey of these international tourists more colorful. It is precisely because of the differences in living culture that more and more tourists come to the cultural life with different tastes in the Asia-Pacific region. 5. Advantages of tourism brands. Establishing a good tourism brand is of great help to the tourism industry of a place. A good tourism brand will make tourists impressed with the tourist destination, thus achieving the effect of publicity. The establishment of brand will make the promotion effect of tourism in this region reach a new level, thus making more tourists come here.

1. Asia is rich in tourism resources, and the three cradles of human civilization in the world are all located in Asia with a long history.

2. Asia has a large population, and tourism belongs to the tertiary industry, which needs abundant labor and can solve a large part of labor resources;

With the development of economy, people all over the world begin to pursue the enjoyment of spiritual life and pay attention to physical health and psychological relaxation, so they are willing to spend a lot of money on leisure, vacation and tourism.

So now tourism has occupied a very important position in Asia and even in the world, and even become a pillar industry in some countries.