Direction of tourism planning

The employment direction of tourism management mainly includes: graduates majoring in tourism management can engage in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning agencies, theme parks, or start their own businesses in tourism and leisure industries.

Tourism management is an undergraduate major in ordinary colleges and universities, which belongs to tourism management major. The basic study period is four years, and it is awarded with a bachelor's degree in management.

This major trains senior professionals who meet the needs of market economy and domestic and international tourism development, have the knowledge and ability of economics, management, administration and related disciplines, master the theoretical knowledge and methods of tourism management, have the ability of practical problems in tourism development, and can engage in the research of hotel management, travel agency management and tourism management disciplines in tourism administrative departments and enterprises at all levels.

Students mainly study the basic theories and knowledge of tourism management, highlighting the mastery of the subject system such as tourism resource development and planning tourism management, receiving basic training in tourism management, tourism resource planning and development, and having good scientific literacy and basic skills in resource development and planning management.

In order to ensure the scientificity and effectiveness of tourism planning and development, many countries and regions have accumulated rich experience in tourism planning and development, and thus formed some principles that should be followed in tourism planning and development. Mastering and following the principles of tourism planning and development is an important condition for solving contradictions, making up for deficiencies and achieving expected results in China's tourism planning and development. Attach great importance to the demand, characteristics and changing trend of the market. This is the principle that all production and construction activities must follow under the condition of market economy. The special significance of highlighting the principle of resource dependence and market orientation in tourism planning and development lies in the fact that the external characteristics of tourism resources have not changed much after they are transformed into tourism projects and products. Therefore, some people often equate tourism resources with tourism projects and products. Furthermore, it is thought that the development and prospect of tourism are mainly determined by the resources. Therefore, in the development and development of tourism planning, it is easy to only see the importance of resources, while ignoring the decisive role of the market, failing to develop projects and products suitable for the market needs, which directly affects the effect of the development and development of tourism planning. In addition, the long-term tradition of natural economy and the practice of planned economy are also easy to make some areas in China where the concept of market economy is not popular and in-depth. Ignoring the importance of the market in the development and development of tourism planning is an objective phenomenon in areas with relatively low economic and social development level and therefore underdeveloped market economy.And it may continue to appear. 2. The principle of highlighting characteristics, fostering strengths and avoiding weaknesses. x0d The development of tourism projects and products must adhere to the principle of putting characteristics first. In order to highlight characteristics, we must promote our strengths and avoid our weaknesses. The special significance of emphasizing the principle of highlighting characteristics, fostering strengths and avoiding weaknesses in tourism planning and development lies in the fact that tourism attraction originated from cultural differences. For tourists, One of the main purposes of tourism is to understand and know new, strange and special things and seek new feelings, experiences and knowledge. Therefore, tourism planning, development and production must pay special attention to characteristics. Because most people engaged in tourism planning and development live in homogeneous culture, on the one hand, they will not know enough about the value of tourism resources and become accustomed to it, and they will not see novelty and characteristics. On the other hand, in the initial stage and at a certain stage, they will simply learn from the practices of other regions and people (because they are often unfamiliar and feel novel and interesting), apply mechanically in the development and construction of projects and products, eat them alive, carry out low-level redundant construction, and develop some projects and products with little characteristics, and the result is often self-defeating. We must pay attention to coordination and form mature projects and products while grasping the center. The meaning of this principle includes four aspects: First, the theme of tourism development and construction must be clear,Analyze and determine its core content and main features. Second, we must always pay attention to highlighting and embodying its center and theme in all aspects of project and product development, and we must not arbitrarily plan, select, build and combine tourism content to form projects and products without theme and characteristics. For example, the center of eco-tourism area projects is to feel and experience the green ecology and the ideas it contains. It is required to maintain the diversity and originality of ecology as much as possible, and to reduce human interference, influence and destruction. On the contrary, if noisy modern amusement facilities are built in the eco-tourism area, even too many tourist service facilities will be included, its theme, center and characteristics will be damaged. Third, attention should be paid to coordination and matching in the construction of facilities for projects and products, and services for transportation, travel, housing, food, shopping and entertainment should be provided in general, and in terms of grade, grade and entertainment. We should not be abnormally high and abnormally low, and gradually increase the number and level of facilities and services to enhance selectivity. In particular, we should avoid focusing only on the main construction and functional support of the project itself, ignoring auxiliary and service facilities and projects. Fourth, while developing and building projects and products, we should pay attention to the construction and support of software such as personnel quality, management and service norms, corporate image and corporate culture. As well as the matching and unified planning of projects, product packaging, brand planning and marketing, etc. 4. The principle of basing on oneself and looking at the overall situation. x0d Tourism projects and product development and construction should be based on their own Jackie Chan matching and maturity.At the same time, we must look around the projects and products in the surrounding areas and related areas, and pay attention to the coordination with the tourism development and construction, the structural adjustment and layout of tourism products in the surrounding areas, the whole region and even the whole country. x0d Tourism planning and development should look at the overall situation, because most tourism projects, including large-scale tourist areas, can't be sold independently and completely consumed by tourists in most cases. Therefore, there is a close complementary or competitive relationship between tourism planning projects in a certain region. When developing and constructing new tourism projects, we must carefully analyze its relationship with other projects and its position and role in the region, tourism routes and products. Tourism projects will eventually be influenced by large regions, the whole country and even the whole world. For the development of a certain tourist area, first of all, the objectives and strategies of tourism development and product construction in the region, surrounding areas and the whole province are instructive, and the national tourism development policies and guidelines, tourism industry development planning, tourism area and product development and construction planning are also comprehensive and far-reaching. In short, Implementing the principle of basing oneself on the overall situation in tourism planning and development is conducive to strengthening the concept of a chess game in tourism planning and development and product construction, and plays an important role in ensuring the overall benefit of tourism development and construction and the long-term benefit of the project itself. 5. The principle of step-by-step promotion and gradual deepening. x0d As far as the development and construction methods of tourism projects are concerned,It should be implemented step by step, and attention should be paid to improving, deepening, enriching and strengthening the project level, level, content, nature and characteristics. Tourism projects and products are a process product of continuous improvement, perfection, enrichment, expansion and improvement, and some of them can be used for people's tourism consumption when they are still in the original state of undeveloped construction. Therefore, when planning, developing and constructing tourism, we can start with transportation. Gradually to the links and aspects such as sightseeing, leisure, sanitation, service, management facilities construction, planning and packaging, publicity and sales, connotation excavation, exhibition and participation. As far as the nature of projects and products is concerned, it can be from general sightseeing to appreciation, inspection, participation and experience, and some can also be developed in the direction of entertainment, vacation, recreation, business and conference. x0d Tourism planning and development emphasizes step by step. It is also a summary of the experiences and lessons of the development of numerous tourism projects in China. x0d Many well-known tourist attractions and scenic spots that developed earlier in China have been old faces for decades since they basically completed supporting construction, and their functions have not been expanded, their contents have not been deepened and enriched, and their brand images are exactly the same. And some of them are still unaware of the resulting crisis. 6. Principles of scientific development and effective protection. x0d In tourism development, We should adhere to scientific and reasonable guiding ideology and behavior, pay attention to effective protection of resources and environment, and prevent and put an end to predatory and destructive development and utilization.To achieve the goal of sustainable utilization and sustainable development of green industry. Resources are the basis for our survival and development, and most of the tourism resources are fragile, non-renewable or difficult to recover. Once the nature and characteristics change fundamentally during development, it is almost impossible to recover. x0d But at the same time, we must realize that all human production and construction activities change the nature and characteristics of resources according to their own needs. In order to produce products that can meet their own needs. If this change in the nature and characteristics of resources is regarded as the destruction of resources, there will be no human production activities, and there will be no existence and development of human beings and human society. More importantly, if the development and utilization are prohibited or strictly restricted because of fear of being invaded and destroyed in the development, it may also be because the value of resources is not reflected in time, especially it is not well converted into economic income. Without making residents, enterprises and governments in the region and nearby areas feel the value of resources from the economic interests, it is difficult to make a deep and extensive understanding of the necessity of protecting resources, and it is difficult for people to generate internal motivation to protect resources. In this way, it is difficult to achieve the purpose of effective protection, and the result is often that resources are destroyed at a faster speed and with greater intensity.