Yunnan tourism digital platform

A few years ago, the chaos caused by "unreasonable low-cost travel" pushed Yunnan tourism to the forefront of public opinion again and again. The vested interests parasitic on the mode of "low-priced travel and high-priced purchase" have woven a intertwined "net", which has become an obstacle to the rectification of the tourism market order. The Yunnan Provincial Party Committee and the provincial government have taken strong measures to promote the rectification of the tourism market order, "cut the knife" to the chaos in the tourism market, eradicate "unreasonable low-cost travel" and promote the transformation and upgrading of the tourism industry.

In the beginning of 2019, Yunnan tourism ushered in a "good start" in the transformation and upgrading: there were fewer low-priced groups, but there were no fewer tourists: during the Spring Festival holiday, Yunnan received more than 34 million tourists, up more than 20% year-on-year, and realized a tourism income of 24.173 billion yuan, up more than 25% year-on-year.

Cure chaos like a punch

On February 12, Lijiang Tourism Market Supervision and Comprehensive Dispatching Command Center of Yunnan Province released the latest issue of the "Red and Black List": two tour guides were praised by tourists and boarded the "Red List"; Two tour guides who changed their travel itinerary without authorization and colluded with the operators to deceive tourists' consumption were included in the "black list". Behind the "red and black list", Yunnan is paying more and more attention to the "tourist experience".

In the past, the image of Yunnan tourism market was damaged by the chaos such as compulsory shopping and tour guides swearing. The main responsible comrades of the Yunnan provincial government said that rectifying the order of the tourism market is essentially to move some people's "cheese." With the courage and boldness of "not afraid of offending people or causing trouble", Yunnan Province continues to rectify the order of the tourism market with heavy punches.

In April 2017, Yunnan introduced "22 measures" to rectify the order of the tourism market, focusing on rectifying the problems that tourists have strongly reflected, such as gray interest chain, unreasonable low-cost travel, and forced consumption, especially measures such as canceling designated shopping for tourism, which were welcomed by tourists.

After more than a year of rectification, the results have begun to show. In 2018, Yunnan Province accepted a total of 780 tourist complaints, down 53% year-on-year. The number of tourist complaints in Yunnan Province dropped from the sixth place in 2017 to the 21st place in 2018. He Ligui, director of the Yunnan Provincial Department of Culture and Tourism, said: "The original overwhelming and disguised low-cost tours are basically gone; The ubiquitous and blatant forced shopping phenomenon has basically disappeared; The high number of tourist complaints has also dropped significantly. "

In the ancient city of Dali, Zhang Siyao, a staff member who is on duty at the entrance of a jade shop, is being consulted by tourists: "The jade shop is the key area where disputes occur, and this point is specially set up to provide consultation and complaint handling services for tourists. When tourists are dissatisfied with the goods they buy, we will assist in returning them. Once we find that there is a tour guide soliciting customers, we will deal with it immediately. " Zhang Siyao said that there are seven spots like this in the ancient city, most of which are located in jade shops or large-scale tourist shops. Making tourists "worry-free throughout the journey" has become the pursuit of Yunnan tourism.

Rectifying the order of the tourism market is not limited to unreasonable low-cost tours. Yunnan Province carried out three rounds of investigation on scenic spots, severely dealt with A-level scenic spots with lagging facilities and equipment, degraded resource quality, weak management services and many complaints from tourists, cancelled the qualification of 10 A-level scenic spots, gave serious warnings or warnings to 22 scenic spots, and issued rectification notices to 18 scenic spots.

Investigate cases and build mechanisms.

According to statistics, since the rectification work was carried out, Yunnan Province has investigated and dealt with more than 3,000 travel-related cases, investigated and dealt with 362 travel agencies and 251 tour guides, revoked 91 travel agency business licenses and 20 tour guide licenses, and fined 123 million yuan.

The results are beginning to show, and Yunnan is still calm. The main responsible comrades of the Yunnan provincial government said that we must persist in the rectification to the end with the tenacity and perseverance of "not reaching the goal and never giving up" and get out of the strange circle of "rectification-rebound-rectification-rebound again".

To get out of this strange circle, it is inseparable from the continuous crackdown and strict management of the tourism market order. Yunnan Province plays the role of multi-department joint law enforcement, strengthens the efficiency of comprehensive tourism supervision, and maintains the high-pressure situation of tourism market rectification through four measures, such as eradicating "unreasonable low-cost tours", strengthening the supervision of tourism team operation, increasing the intensity of "transferring cases" and improving the efficiency of "execution connection", and steadily establishes a long-term mechanism for tourism market rectification in the whole province.

Yunnan tourism market order rectification, and now boarded the "internet plus" express. In October 2018, the "Tour Yunnan" APP was officially launched. "Whether it is telephone, text or voice, tourists only need to provide simple information such as the place of the incident, the object of complaint, the reason for the complaint, contact information, or' leave a message in one sentence' to initiate a complaint. Visitors can not only know the complaint handling process all the time, but also initiate a second complaint against the unsatisfactory disposal results. " He Ligui said that the new travel complaint mechanism has realized the "whole process, full transparency and full openness" in handling travel complaints, making it easier and faster for tourists to complain online, and boosting "tourists' freedom to travel" with "government management services everywhere". At present, the 24-hour settlement rate of travel-related complaints in Yunnan Province is over 99%, and the average settlement time is 6 hours and 45 minutes.

Who will supervise the regulators? Yunnan Province insists on implementing the comprehensive supervision, assessment and evaluation system for the tourism market to the state and municipal people's governments every quarter, and evaluates those who are interviewed in the last three times in a row and those who are held accountable in the last three times in a row.

Grasp rectification and promote transformation

As an old-fashioned scenic spot, Yunnan Shilin is famous. With the pearl in hand, how to attract tourists is a difficult problem for Pu Jianyong, the county magistrate of Shilin Yi Autonomous County. "Look at the scenery alone, it is important to let the guests from afar stay. Whether we like it or not, the price reduction of scenic spot tickets is a general trend. The development cycle of new tourism products is long. If you are not active now, you will be more passive in the future. " Pu Jianyong said that more and more tourists have come to Shilin by cultivating and introducing projects such as the Ice and Snow Ocean World, Xinglin Grand View Garden and Karst Museum.

The chaos in the tourism market is a superficial appearance, but its root lies in the extensive, backward and deformed tourism management model. The supply of high-end tourism in Yunnan is seriously insufficient, and tourists are mostly concentrated in sightseeing tours, which is still far from the current development trend of holiday tours and experience tours.

How to promote tourism development? In accordance with the development principle of "internationalization, high-end, characteristics and intelligence" and the global tourism concept of "there is only one scenic spot in Yunnan, and this scenic spot is called Yunnan", Yunnan Province has promoted the deep integration of online and offline of "one mobile phone tour Yunnan" and accelerated the transformation and upgrading process of the tourism industry.

The "Tour Yunnan" APP not only reshapes the supervision process of the tourism market, but also explores the integration of digital economy and traditional industries. Early in the morning, Ms. Li, a tourist, was struggling to see Rizhao Snow Mountain. She opened the "Tour Yunnan" and the live broadcast scene gave her the motivation to go out. As the largest real-time live broadcast platform of scenic spots, the "Tour Yunnan" APP has covered 95% of A-level scenic spots in the province. Since its launch, various functions such as smart tour, smart toilet, slow live broadcast function and boutique route recommendation have been well received by many tourists.

"Strong commercial flavor, weak cultural flavor", once Old Town of Lijiang, three steps a flower cake shop, five steps an African drum shop, homogeneous supply of tourism products, affected tourists' impression of Old Town of Lijiang. Nowadays, when we enter Old Town of Lijiang, there are numerous cultural experience activities such as Dongba Paper Workshop, Dongba Painting, Naxi Woodcarving and local national costumes. Mr. Wang, a tourist from Hunan, watched the street sitcom "The Legend of Caravan" with his family, enjoyed the long street banquet in Huajie, and bluntly said "this is the national culture we want to experience".

The change of tourists' demand has promoted Yunnan to continuously enrich the tourism format and expand the market. He Ligui said that next, Yunnan will focus on implementing nine major projects, such as "one mobile phone travels to Yunnan", construction of tourist toilets, construction of smart scenic spots, improvement of tourism quality, promotion of self-driving tourism, construction of recreational tourism, creation of a global tourism demonstration zone, branding of cultural tourism, and continuous strict management of the tourism market, and strive to reach a new level in Yunnan's tourism development in 2019.

1. Annual number of tourists in Yunnan Province

A: In 2020, Yunnan will receive 529 million tourists and realize a total tourism revenue of 647.7 billion.

2. The number of tourists received in Yunnan Province in recent four years

As far as Yunnan Province is concerned, the number of tourists received each year is roughly as follows:

First, Kunming, second, Lijiang, third, Dali Bai Autonomous Prefecture, fourth Xishuangbanna Dai and Jingpo Autonomous Prefecture, fifth, Dehong Prefecture, sixth Yuxi, seventh, Honghe Yi and Hani Autonomous Prefecture, eighth, Baoshan, ninth, Qujing, tenth, Wei Chu, eleventh, Wenshan and twelfth.

3. Yunnan's annual domestic ranking of tourists

As we all know, Yunnan is a famous tourist province in China, receiving more than 600 million tourists every year, especially Kunming, Dali and Lijiang, the three most popular tourist cities, which have always been the golden signboard of Yunnan tourism.

Not only that, Yunnan has become a popular tourist destination, and in recent years, it has also become a popular resort for many people to live and support the elderly. It can be seen from the continued popularity of pension real estate in cities such as Dali, Kunming and Xishuangbanna.

Of course, in addition to Dali, Kunming and Xishuangbanna, there are three cities in Yunnan suitable for providing for the aged: Anning, Tengchong and Puer. Who is the most popular?

1. Peace

Anning is a small town with a long history. It is a land of gladiators and gold in history. The geographical position is superior, the traffic is developed, only 32 kilometers away from Kunming, Anchu, Kunnan Expressway and chengdu-kunming railway pass through the territory, and the asphalt road reaches all administrative villages. This is a circle that can fully enjoy the life of Kunming s city.

Importantly, in 2020, Anning City will be listed as a pilot city for comprehensive reform of the aged care service industry in Yunnan Province, and the aged care service market will be fully liberalized. Of course, Anning also has rich tourism resources. Taiping Town, Yulong Bay, Hot Springs, Qinglong Gorge and Mantis River. They are all places where Kunming people spend their holidays and leisure, and are called the back garden of Kunming.

2. Tengchong

Tengchong, the westernmost county in Yunnan, is called the first city on the edge. Separated from Myanmar by a river and connected by mountains and rivers, it is very convenient to go abroad. The ecological environment in Tengchong USA is very good, especially the air quality. The average content of negative oxygen ions per cubic centimeter is as high as 38,000, which is called natural oxygen bar.

Tengchong was once rated as one of the most suitable places for human habitation, and its hot springs are world-famous. Among the hot springs in Yunnan, Tengchong hot spring is the best, and it is difficult for old people who don't live long to live in such a place. Well-known scenic spots include Heshun Ancient Town, beihai wetland, Tengchong Rehai, Yinxing Village and Volcano National Geopark.

3. Puer

Pu 'er is the largest city in Yunnan, with a forest coverage rate of over 67%. It is the epitome of the S animal and plant kingdom in Yunnan. Why is Puer suitable for the elderly? Because it is the largest oasis on the Tropic of Cancer, it is called paradise on earth by the United Nations Environment Programme.

The average annual temperature here is 15 to 20 degrees. There is no cold in winter and no heat in summer. The somatosensory temperature is very comfortable, much better than the natural environment in Kunming, and the house price is much lower. This kind of old-age life will certainly be very comfortable.

Of course, in addition to the above three cities, there are many cities worthy of living and supporting the elderly in Yunnan, such as Jianshui, Maitreya, Yuxi and Shilin. Finally, for Yunnan, where the pace of life is slow and the material conditions are rich, which city do you think is the most suitable for living and supporting the elderly?

4. The number of tourists in Yunnan every year

From 330 million in 2015 to 807 million in 2019.

5. The number of tourists received by Yunnan in one year

This year, the number of applicants for the college entrance examination in our province is 272,126, an increase of 6.3% over last year. Among them, there were 110,129 candidates in literature and history, an increase of 1.7% over last year; The number of engineering candidates registered was 146,158, an increase of 9.7% over last year; In the third school, it was 15,839, an increase of 9.6% over last year. Among the applicants, there are 17,168 candidates who took the art major exam and 8,441 candidates who took the sports major exam.

6. Statistics on the number of tourists in Yunnan Province

In 2022, the ratio of male to female in Yunnan was 107.16%.

Among the population of the province, the male population is 24,420,924, accounting for 51.73% of the total population; The female population is 22,788,353, accounting for 48.27% of the total population. The total sex ratio of the population (100 females, the ratio of males to females) is 107.16.

Age composition: among the population in the province, there are 9,237,474 people aged 0-14, accounting for 19.57% of the total population; The population aged 15-59 is 30,933,773, accounting for 65.52% of the total population; The population aged 60 and above is 7038030, accounting for 14.91% of the total population, of which 5073259 are aged 65 and above, accounting for 10.75% of the total population.

: 7. Rank of the number of tourists in Yunnan Province

1. Yunnan tourism season:

During the Spring Festival, May 1st, 11th, summer vacation and Songkran Festival in Xishuangbanna.

Because Yunnan is a big tourist province, no matter which scenic spot, holidays and water-splashing festival with local characteristics, people can say that it is a tourist season with a large number of tourists.

2. Yunnan tourism off-season:

There are fewer people in February, March and November after the Spring Festival every year than at other times.

The off-season in Yunnan is not very light, but compared with the peak season, there are not so many tourists and the travel expenses are relatively less.

3. The most suitable month for Yunnan tourism:

February to April

Compared with the north, Yunnan heats up earlier in spring, and February-March is the best time to go to Luoping to see the sea of rape flowers. Kunming Spring City is in the most pleasant season, and peach blossoms in southeastern Yunnan have also entered the full bloom stage. Around April, you can also go to Xishuangbanna to experience the grand Songkran Festival. Generally speaking, the climate is mild and festivals are frequent.

May to August

Summer is the best time to visit northwest and southwest Yunnan. In Lijiang, you can see the azaleas in Laojun Mountain from May to June, and July to August is the best time to visit Shangri-La. In addition, in July and August, Puzhehei and Bamei lotus flowers in the south are in full bloom and have entered the most beautiful season. This stage is also the wild mushroom gourmet season in Yunnan, and the fresh mushrooms on the market will definitely make you relaxed and happy.

September to November

In autumn, you can experience the fishing festival in Erhai Lake in go to dali, and you can also enjoy the infinite scenery along the way in the Nujiang River and the Three Parallel Rivers Scenic Area. In November, Tengchong Centennial Ginkgo Village has the most beautiful golden autumn scenery in Yunnan.

December to January

In Xishuangbanna and Yuanyang terraces, winter is the best tourist season. Xishuangbanna entered the dry season, and the weather was fine and comfortable; The world-famous Yuanyang Terrace has beautiful scenery, allowing people to see the sunset from sunrise. However, central Yunnan and northern Kunming are in the coldest time of the year, so it is not recommended to travel.

S suitable for traveling in Yunnan for a few days:

If you want to go to specific scenic spots, such as Dali-Lijiang-Shangri-La Line, Xishuangbanna Line, Tengchong Line, Puzhehei-Wenshan Line, Yuanyang Line, etc. With Kunming as the transit point, you can have a good time in 4-7 days. If you want to visit more than two large scenic spots at the same time, it will take about 8-15 days.

Extended information:

Yunnan, referred to as Yun (Yunnan) for short, is located in Kunming, the capital of southwest China. The Tropic of Cancer runs through the southern part of Yunnan Province, belonging to low latitude inland areas, bordering Guizhou and Guangxi in the east, Sichuan in the north, Tibet in the northwest, Myanmar in the west and Laos and Vietnam in the south. There are 25 border counties in Yunnan, bordering Myanmar, Laos and Vietnam respectively, with a border of 4,060 kilometers.

Yunnan is one of the important birthplaces of human civilization. Yuanmou lived 1.7 million years ago and was the earliest human being discovered in China and Asia. During the Warring States period, this was the place where Yunnan tribes lived. That is, colorful clouds in the south of Yunnan, colorful Yunnan. Another way of saying this is that it is located in the south of Yunling.

The total land area is 394,100 square kilometers, accounting for 4.1% of the whole country. The total land area of Yunnan ranks eighth in the country, with a total population of 47.705 million (2016). It is the province with the largest number of ethnic groups in China, which governs 8 cities and 8 ethnic autonomous prefectures.

Yunnan has the largest number of animal and plant species in the country, known as the animal and plant kingdom and

From 2010 to 2010, Kunming received a total of 9,243,700 tourists during our holiday, with a tourism income of 6,038 million yuan. During the National Day holiday, there were 7,751,700 single-day tourists in Kunming. There were 1,495,600 overnight visitors. One-day tourists account for 83.83% of the total number of tourists. The localization feature is obvious.

Club team reception, Kunming digital tourism platform G dynamic statistics, during the National Day. The travel agency received 1733 tour groups. It decreased by 36.7% year-on-year. Received 22,700 group tourists. It decreased by 52.34% year-on-year.

8. Statistics on the number of tourists in Yunnan Province every year

The number of tourists in Lijiang in 2021 is very good, especially in the peak season. On the worst day, the number of tourists exceeded 400 thousand. It is conceivable that there are many tourist attractions in Lijiang, and countless tourists come to Lijiang every year, from spring to winter. There are countless tourists in Yunnan, Sichuan, and most of them are tourists.

: Where are you going?

60-year-olds in Lijiang are more expensive than those under 60, so the profit is not high. Many people don't. I don't want to take it here. Generally, there are no pure play groups unless they are independent.