Medical tourism market

Recreational tourism is internationally known as medical health tourism. According to the Outline of Healthy China 2030 released by the state, the core guarantee of great health is medical care. Therefore, we think that recreational tourism is a new industry with the core of "medical care", which integrates health care, pension, sports, culture, tourism and many other formats.

Development potential

From the perspective of market demand, tourists have changed from the initial travel to a lifestyle that pursues leisure quality and in-depth experience. This requires diversified tourism subjects to transform their investment and operation methods, and the development of medical tourism and pension tourism will become the breakthrough of transformation. Specifically, it can be seen from the following four points:

1. The aging population is accelerating. China has entered an aging society in an all-round way. The rapid increase of the aging population in China has given birth to the rapid rise of the big health service industry, and the market scale is rapidly expanding.

2. The number of people with chronic diseases has increased. Chronic diseases are the number one killer threatening people's health in China, accounting for 86.6% of the causes of death. According to the survey, there are more than 260 million patients with chronic diseases in China. Scientific management of health and prolonging life span have become a topic that people attach great importance to.

3. The purchasing power of residents has improved. With the rising number of middle class in China, the purchasing power of consumers is also increasing. People begin to pay attention to the harmonious coexistence of ecological environment and life and health, and the demand for health products and services is increasing sharply.

4. Continuous policy support. In recent years, with the concept of "healthy China" rising to the national strategy, a series of policies to support and promote the development of health industry have been closely introduced, and a large amount of investment is accelerating to flood into the big health field.

hot spot for investment

First, the forest health base

Forest health base should be a specific area that relies on forest resources and their ecological environment, and provides various forms of forest health projects to promote tourists' physical fitness and self-cultivation, so as to meet the physiological and psychological health needs of different groups of people.

Thoughts on product planning of forest health base

1) health care type. This product type is to achieve relaxation and pleasure through beautiful landscape, to wash the mind statically, and to be natural. For example: forest landscape, forest music, forest hot springs, etc.

2) rehabilitation type. Forests have a certain curative effect on chronic diseases, such as: air negative ion health pavilion, plant essence health pavilion and forest psychological counseling room.

3) Sports. Strengthen physical fitness and prevent diseases through various exercises suitable for the forest. Such as jogging, walking, mountain climbing and farming.

4) Cultural type. Cultivate one's self-cultivation through cultural experience, so as to achieve spiritual peace and physical comfort. Such as meditation, meditation, tea tasting, Tai Chi, yoga, health exercises and so on.

5) diet type. According to the high quality and medicinal value of the ingredients, the diet is formulated to achieve the effect of health preservation. Such as: organic food, medicinal ingredients.

Second, the hot spring kangyang town

With the emergence of a large number of hot spring resorts, hot spring towns and hot spring new towns, it can be seen that the gathering effect of hot springs on leisure industry has been recognized as a powerful driving force for regional economy. With the development of new urbanization and the popularity of characteristic towns, we have reason to believe that hot spring towns will be super hot spots for leisure and holiday development in the future.

Thoughts on product planning of hot spring kangyang town

1) Different water outlet modes: By changing the water outlet modes of hot springs, different experiences are given to tourists. For example, sonic jet hot spring, SPA impact spring bubble hot spring, steam spring bath, waterfall hot spring, hot spring wave bath and so on.

2) Different creative concepts: By adding specific materials such as flowers, minerals, melons and fruits, salt spray and essence to the hot spring water, hot spring soup baths with different functions are formed, thus enriching the recreation methods. For example, flowers and plants hot springs, melons and fruits hot springs, incense hot springs, salt spray hot springs, honey hot springs, famous wine hot springs, herbal hot springs, chocolate hot springs, curry hot springs and so on.

3) Different bath facilities: Different bath facilities give visitors different feelings. For example: barrel bath hot spring, hot spring swimming pool, floating bath pool, foot massage gallery, hot spring rafting river and so on.

4) Different peripheral landscapes: According to the external resources of hot springs, according to local conditions, create landscapes to give tourists a wonderful feeling. For example: mountain forest style, waterfront style, small town style, garden style and so on.

III. Traditional Chinese Medicine Industrial Park

The planning of TCM healthy tourism industry is based on the long-standing TCM culture and tourism as the implementation means, to build an integrated platform, to jointly develop tourism, ecological agriculture, cultural and creative industries, conference and exhibition industry, service trade, sports industry, old-age service industry, Chinese medicine processing industry and other related industries, and to integrate, optimize and upgrade these industries across borders to form a complex, forming a new industrial form and forming core competitiveness.

Thoughts on product planning of traditional Chinese medicine industrial park

The design idea of TCM Industrial Park comes from the wisdom of TCM culture accumulated by the Chinese nation for thousands of years. It integrates Confucianism, Buddhism, Taoism and hundred schools of thought Thought, follows the principle of "harmony between man and nature", re-examines, combs, recombines, deducts and re-innovates related resources with the thinking mode of creative industry, and makes the "planning" thematic, novel, idiosyncratic, systematic, holistic and feasible through systematic analysis and scientific argumentation. Integrate and interact the primary, secondary and tertiary industries, expand the industrial scope and extend the industrial chain, and build a compound panoramic industrial system of "Chinese medicine health service+tourism".

Relatively speaking, China's medical tourism started late, and it is still in the initial exploration stage, and the overall market is still in a state of chaos and disorderly development. This has a lot to do with China's current medical system, and it may be necessary to wait for great changes in the medical system before medical tourism is expected to grow.

According to the analysis report of China medical tourism industry in-depth investigation and investment strategic planning by Prospective Industry Research Institute, medical tourism has become one of the fastest growing emerging industries in the world, which is twice the growth rate of tourism. Although China's medical tourism is a niche market, it is still in the initial stage of development, but the average growth rate has reached 9.9% in the past five years, and there is huge room for future growth.

In fact, compared with other Asian countries, China is not short of high-end and high-quality medical resources, but also has a long history of Chinese medicine technology, which can completely integrate Chinese medicine health preservation, acupuncture and dietotherapy into related tourism products, so as to attract foreign tourists and gain a share in the increasingly hot medical tourism market.