Interaction of tourist attractions

Key design points of project planning of tourist attractions (Phantom Star brand tourism planning reminds you: the content is long, please watch patiently)

Based on many years' experience in cultural tourism design, Phantom Star brand draws the conclusion that the planning and design of tourist attractions need to adhere to the principle of beauty, at the same time, it should fully consider the feelings of tourists, have certain affinity and care, and pay attention to practicality and functionality, so as to make the designed buildings, landscapes and environment form a beautiful picture and provide tourists with a wonderful travel experience. Specifically, what aspects should be paid attention to in the planning and design of tourist attractions?

First, the tourist attraction.

If a tourist attraction is not attractive, it can't be developed. The unique natural landscapes such as the peak cluster landform of Lijiang River in Guilin and the fantastic waterscape of Jiuzhaigou are the attractions of these scenic spots. Without attraction, without creating an attraction core, the foundation of tourism cannot be formed, so tourism must first form attraction and attraction core. The key to creating attraction lies in its precise positioning, which requires a deep understanding of resources, culture and market, and can dominate the whole recreation process.

1) the organization design of the traveling line

The tour route of tourism products is the process of organizing the tour, and it is also the process of making the whole tour achieve the expected effect, so the organization design of the tour route is very important. There is a key skill in the tour design ―― tourist electrocardiogram. For example, mountaineering, the whole tour process is as short as one hour and as long as one day. In principle, the general tour process should make tourists have excitement every 15 minutes, and there should be a big excitement every 30 minutes. There must be a rest area and corresponding consumer goods for one hour, which makes the whole tour process rich and interesting. Tourism is like a script. Tourism planning and design is actually editing a script, and the whole script needs to be designed to be ups and downs to be attractive.

2) Design of tourist attractions

The key to the design of tourist attractions is to let tourists enjoy the tour and participate in the experience more effectively. For example, a plank road is built next to the valley. The feeling of the stream seen through the valley is completely different from that of the stream viewed from a distance. In the design, the relationship between people and the stream should be well done, so that visitors can participate in the experience without destroying the natural environment, and the natural value should be highlighted, and the vitality of the stream should be felt in the best position, so that this natural beauty can bring physical and mental pleasure.

3) Amusement design

Whether it is a natural sightseeing spot, a cultural heritage spot or a newly created spot, the amusement is very important. Tourists pay more and more attention to participation and interaction, and it is difficult to attract tourists to stay in a purely sightseeing scenic spot! Amusement facilities and equipment have been developed very well at present, from motor, photoelectric to digital amusement. No matter exploring haunted houses, roaming in the sky, or other ways, all kinds of imaginary ways can be made into deeply participated amusement experiences. By creating scenes and experience processes that are not in reality, people can feel excited physically and mentally and create great shock!

4) Design of rest nodes

If you want to stay in the most beautiful places, you can stop and rest by leisure Little Square, leisure business street, sightseeing platform, etc., and set up business shops in the leisure area. This design constitutes the design of rest nodes.

5) Entertainment design

There is little difference between entertainment and amusement, but amusement is more reflected in the interactive dynamic structure, and entertainment is more reflected in the cultural level and the way and structure of performing arts. For example, interactive performances, live performances, bonfire-style interactive participation, role-playing experiential activities and so on. When visiting Yangshuo, many friends must have seen the landscape performance of Impression of Sister Liu. This kind of innovation, which forms classics through high-level creative creation and makes tourists forget, can form word-of-mouth communication and attract more tourists.

How to design tourist attractions? First, the tourist landscape design.

The landscape in tourism projects should be unique and unique, and the landscape itself should be a factor to attract tourists and enhance the overall attraction of the tourist area, instead of just meeting the requirements of function and general landscape. The tourism landscape design should achieve unique and attractive effects.

Landscape design includes not only natural landscape design, but also cultural landscape design. In order to create tourist attraction, landscape features are constructed through very rich elements, and landscape symbols are effectively used to reflect their value and fully show their uniqueness! Cultural landscape design develops from cultural sightseeing to cultural experience design. Cultural experience landscape design creates an atmosphere and scene by using various means and media, which makes people immerse themselves in it and enjoy a series of unforgettable experiences. It has the characteristics of interaction, participation and consumption. It is mainly created by the methods of scene, dynamic art, interactive art and amusement.

Second, the architectural design.

For tourist characteristic hotel, tourist center, restaurants and performance theaters, the design is a professional subdivision of architectural design, which must be combined with special requirements such as attraction function, cultural expression and symbol, reception function, distribution function and leisure function. In architectural design, through the excavation of cultural resources, it is transformed into architectural design language, so that the building itself has fresh vitality, the unique appearance building becomes a landscape, and the landmark building becomes an attractive landscape in the scenic spot.

Third, the design of amusement facilities and equipment

The design of amusement facilities and equipment is a comprehensive technology, including equipment development design and equipment operation design. In most tourism projects, many facilities and equipment transform ready-made technology into applicable product functions through packaging design, and form recreation, tour line and other designs through tourism, and finally integrate into a set of models for scenic spot design.

Fourth, business model design.

Being a scenic spot can't just be a landscape. The most important thing for a scenic spot project is to implement the business model design. Without the business model, it is difficult for this scenic spot to make a return on investment.

1) revenue model design

The income mode of tourism projects is the most important link in tourism investment. Studying the income model provides an important technical tool for us to design tourism products and invest in tourism. Tourism income can be analyzed from three aspects: total tourism income, tourism income chain and the setting of tourism income points. For tourism projects, the longer the income chain and the more income points, the greater the total income. The sum of the total consumption of a trip is related to the distance, time, nature of scenic spots and types of tourists, and the recreation mode has a decisive influence on tourism income. For tourism projects, it is important that the total income and income structure, the maximization of total income and the optimization of income structure are the basis for the successful operation of tourism projects.

2) Consumption pattern design

The design of shopping spots in scenic spots is mainly based on the format, including entertainment consumption, leisure shopping and amusement consumption, etc. The income structure is formed through the income model design, and the profit structure can be calculated through the income structure, so the income model design is a very important part in the design of tourism and recreation products.

3) Revenue project design

For example, the revenue items of scenic traffic are both means of transportation and sightseeing, and all means of transportation involve the charging mode.

Fifth, the design of marketing model.

At the same time of revenue model design, marketing model design should be carried out, including advertising planning, marketing channel planning, slogan planning and promotion model planning, etc. Marketing design can be carried out through TV advertisements, Internet, mainstream media and self-media models, and marketing design and scenic spot management design can be called "soft system design". On the basis of attractive core products, the marketing of scenic spots must establish a systematic and flexible price system, formulate a promotion strategy combining publicity and terminal promotion, and do a good job in brand management, that is, manage consumers' cognition well, and at the same time do a good job in the channel model of multi-combination of marketing and service.

Sixth, the design of operation management.

The "design" of the operation management of scenic spots includes the planning of all aspects of operation management, such as project operation strategy, management strategy and management implementation, with its emphasis on the investment analysis, profit model and development strategy of the project. The strategic orientation of development is the confirmation of management strategies of each module, including the operation execution circuit diagram, that is, the construction of each operation management module system and the formulation of each implementation plan of operation management.

In a word, the planning and design of tourist attractions is very important. From attraction building, to landscape, recreation, architectural design, and then to construction and operation management, this series of processes together constitute a complete planning and design framework of tourist attractions. Learn more about the planning of tourist attractions and pay attention to our Phantom Star Travel Planning!

Characteristics of tourism products:

1, comprehensive (tourism product production involves many departments and industries)

2. Non-transferability (tourism resources and facilities are relatively fixed, and the ownership of tourism products is not transferable)

3, intangible, that is, service (before buying: impression, when buying: service; After purchase: experience, memories)

4. Volatility (internal factors and external factors: political, economic, social and natural environment)

5. Dependence (public resources: dependence on tourism resources and facilities)

6. Time and space identity of production and consumption (time and space)

Extended data:

Tourism products can be divided into five types:

1, sightseeing products (natural scenery, places of interest, city scenery, etc.)

2, holiday tourism products (seaside, mountains, hot springs, villages, camping, etc.)

3, special tourism products (culture, business, sports, business, etc.)

4. Eco-tourism products: At first, eco-tourism appeared as a new form of tourism, the main purpose of which was to protect the environment and return to nature, and changed the previous tourism development model. However, today's eco-tourism has made great innovations in terms of concepts, methods and requirements, and has become the core theory of sustainable development of tourism.

5. Travel safety products: travel protection products, travel accident insurance products and travel protection products, which are tools to ensure the safety of tourists.