Travel channel Corp.
This starts with why Hainan TV changed its name to travel channel.
In 1999, Hainan Satellite TV was officially launched as the last provincial satellite TV in China. However, due to the small size of Hainan's economy and the slow progress of satellite TV coverage, Hainan Satellite TV has been in a difficult operation since its launch.
In 2002, Hainan TV applied for Hainan Satellite TV to be renamed as travel channel. This time, it was not just a simple renaming, but the introduction of social capital, hoping to reverse the unsustainable business situation. So the new travel channel headquarters is no longer in Haikou, but in Beijing, where all the programs except Hainan News Network are produced.
In 2004, after the launch of the windmill logo, travel channel once again ushered in a major revision, creating a satellite TV channel featuring tourism information, fashion and entertainment. It is estimated that it should be the most prosperous period in travel channel at that time.
In 2010, in response to Hainan's call to build an international tourist island, travel channel changed its logo to green. At that time, travel channel Channel focused on green, environmental protection and humanity.
Later, due to travel channel's repeated revisions, the ratings have plummeted. In recent years, due to the expiration of contracts with outsourcing companies, many programs have been returned to Hainan Radio and Television Station for operation, making people realize that "travel channel is Hainan's".
To get to the point, the name change on May 1, 2019, in the final analysis, let everyone know that Hainan also has its own satellite TV. After all, looking at the major provincial satellite TV stations in China, travel channel is not named after the province (except for the East and Southeast, which are named after regions), so many people don't know that travel channel belongs to Hainan. The name change is to make Hainan Satellite TV a window for everyone to know about Hainan, and it is also the beginning of the new Hainan Satellite TV Phoenix Nirvana. Slogan [standing on the tide, facing the world] embodies the new realm of Hainan Satellite TV.
1. Overview of travel channel:
Travel channel is approved by the State Administration of Radio, Film and Television, and it is the only comprehensive professional satellite TV channel with tourism and leisure as its main content.
Travel channel, formerly known as Hainan Satellite TV, was officially launched on January 28, 2002. Its main programs are
It was made in Beijing and launched in Hainan, with a daily broadcast time of more than 21 hours. It can be said that the birth of travel channel is the product of the deepening reform of China's radio and television industry, and it is a useful attempt to realize the specialization and collectivization of television.
At the same time, the birth of travel channel received strong support from the National Tourism Administration and the tourism bureaus of various provinces and cities, enabling us to better serve the tourism industry. Professional tourism information content and unique advantages of tourism resources make travel channel form a unique program style and unique arrangement features.
2. travel channel tenet: travel channel follows the tenet of "serving the tourism industry and tourists". Build a direct communication bridge between tourist cities, tourist destinations, audiences and tourists. Provide a professional and popular media platform for the prosperity of local tourism and the development of tourism industry.
Travel channel's programs are located in the national market, and the programs are based on national and global tourism resources, integrating knowledge, interest, entertainment and appreciation, introducing and reporting all-round domestic and foreign tourism information and the development trend of tourism industry, striving to introduce China to the world and China to promote the healthy and vigorous development of China's tourism industry.
The creators of travel channel will spare no effort to bring forth new ideas, spread the latest and most comprehensive tourism trends, and strengthen the promotion and cooperation of products and services in local tourism industries, bringing more convenience and happiness to the audience and tourists.
3. travel channel's transmission and reception: Asia-Pacific 1A Earth satellite, located at 134 degrees east longitude; Transmission character rate: 6.93mb/s Downlink frequency: 3745MHz Usage bandwidth: 10MHz.
4. Coverage area and landing situation: travel channel was launched over Hainan, and covered the Asia-Pacific region through the Asia-Pacific 1A Earth satellite, covering most parts of the country and parts of Southeast Asia. Up to now, travel channel's programs in China have landed in parts of 28 provinces except Hainan province. Among them, there are 21 municipalities and provincial capitals, 64 regional cities and more than 230 county-level cities.
In 2002, it is planned to cover more than 90% of the 157 tourist cities in China and 190 large and medium-sized (tourist areas) in China, with a viewing population of 200 million. There are only a handful of David channels.
5. Introduction of main program sections in travel channel: The professional tourism information content and unique advantages of tourism resources make the comprehensive tourism channel form a unique program style and unique arrangement characteristics. Strive for different competition, occupy market segments and attract customers' attention in various TV stations.
In terms of program composition, travel channel has fully considered the professionalism necessary as a tourism professional channel and the entertainment factors indispensable as a TV medium. A strong program lineup is the guarantee of the audience of the channel, and it is also the basis for the company to carry out advertising business:
Travel channel's main programs include:
News and information programs: On Time Broadcasting, Global Travel Broadcasting, Tourism Information, Tourism Weather Station, and Scenic Spot Meteorology.
Entertainment and leisure programs: Happy Ahead, Endless Travel in the World, Good Luck Hit the Earth, and Feeling Golf.
Entertainment and fashion programs: runway show, tourist star station, fashion chasing, cool car zone.
Tourist scenery programs: Journey to the South, Play around the Earth.
Science, technology, exploration and curiosity programs: Human Geography, Extreme Sports, and Journey of Discovery.
Other programs: Foreigners in China, Taxi Talk, and Living 50,000 Miles.
