Kangti health tourism

Industry projects include rehabilitation, nursing, health, health preservation, pension, real estate, beauty and body building, etc.

The industrial core of the health care industry planning is health-oriented, such as pension industry, leisure agriculture planning, vacation and leisure, health food industry, sports industry and so on. It should be noted that no matter what kind of health care services such as tourism, pension, medical care, sports and culture, they are not closed in a mirage, which will inevitably establish the leading position of basic industries such as real estate, transportation, communication and energy.

The sports culture type of recreation industry is to develop outdoor recreation products and services such as mountain sports, outdoor sports, camping, extreme sports, hiking and exploration in mountainous areas, canyons and waters.

Based on related industries:

According to the different factors of production put into the production process of kangyang products and services, the kangyang industry is divided into three categories: kangyang agriculture, kangyang manufacturing and kangyang service.

Kangyang agriculture: Kangyang agriculture refers to the products and services provided mainly based on healthy agricultural products and agricultural scenery, or the integrated formats of forestry, animal husbandry and fishery that have the property of kangyang and provide raw materials for kangyang industry. Such as: fruit and vegetable planting, agricultural sightseeing, rural leisure and so on. Mainly based on agricultural production, to meet the needs of consumers about ecological health products and experiences.

Kangyang manufacturing industry: Kangyang manufacturing industry generally refers to the industry that provides production and processing services for Kangyang products and services. According to the different attributes of processed and manufactured products, it can be divided into: kangyang pharmaceutical industry and food, such as various drugs and health products; Kangyang equipment manufacturing industry, such as medical equipment, auxiliary equipment, pension equipment, etc. Kangyang intelligent manufacturing industry, such as wearable medical equipment and mobile detection equipment.

Recreational tourism is defined as the sum of all kinds of tourism activities that enable people to achieve a natural and harmonious state in body, mind and spirit through various means such as beauty and fitness, nutritious diet, mental cultivation and caring for the environment. Living in the countryside and in the countryside, there are "three avoidance, three nourishment and three washing", namely: avoiding haze, avoiding cold and summer; Health care students, nostalgia, environmental pension; Good ecology washes the heart, good air washes the lungs, and good food washes the stomach.

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I. Background

At present, with the improvement of material living standards, people's desire for "health, happiness and longevity" is getting stronger and stronger, but simple health preservation has been difficult to meet people's pursuit of high-quality life. With the rapid development of leisure tourism, health preservation tourism has ushered in great development opportunities. This is a compound industry of big health industry and tourism industry, but it is more an important format of leisure and holiday tourism, global tourism and rural tourism. China attaches great importance to the integrated development of tourism and health service industry, actively promotes and implements the strategy of healthy China, formulates the standard of "National Demonstration Base of Recreational Tourism" and starts the compilation of the standard of "National Hot Spring Recreational Tourism", and plans to build a perfect recreational service system by 2030. The industrial development of pastoral+health+wellness model is unstoppable.

Second, the necessary conditions for the development of rural recreational tourism

1. Geographical resources

Generally speaking, areas suitable for developing rural recreational tourism should have good ecological environment and climate conditions, which is an important basic condition for realizing healthy life. On this basis, according to different local resources and the characteristics of market demand, we can develop a healthy town that integrates different industrial systems, such as religious culture, longevity culture, hot spring resources, pharmaceutical industry resources and so on. Depending on the good climate and ecological environment of the project site, we can build health-care formats such as ecological experience, holiday health, hot spring spa health, forest health, mountain summer health, island cold health, lake health, mineral health and pastoral health. Create leisure farms, health resorts, health valleys, hot spring resorts, eco-hotels/homestays and other products to form an industrial system of eco-health and healthy towns.

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2. The function is clear

Rural recreational tourism should develop distinct functions. Taking the sports industry as an example, relying on the topography and resources such as mountains, canyons and water bodies, we will develop outdoor health-care products such as mountain sports, water sports, outdoor expansion, outdoor camping, outdoor sports, orienteering, health-care sports, extreme sports, traditional sports, hiking and adventure, and promote the in-depth integration and development of sports, tourism, vacation, fitness and competitions. Hot spring health holiday, we should use the theme culture to build differentiated hot springs; Innovating the way of hot spring recreation; Build a landscape hot spring that integrates the environment and focuses on nature according to the mountain; Innovation breakthrough of management service.

3. Large scale

Because rural recreational tourism integrates health recuperation, medical beauty, eco-tourism, cultural experience, leisure and vacation, sports and health products, the project usually covers a large area and has a high investment amount.

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Third, suggestions on the development of rural recreational tourism

1. Accurate positioning and brand building

Recreational tourism should fully consider its rich biodiversity and outstanding mountain characteristics, grasp the advantages of backwardness, carefully design recreational experience activities, and build a high-quality and high-grade recreational tourism demonstration model. In the process of building, we must adhere to the four principles of ecological priority, medical care, local characteristics and high-end building. On the basis of effectively protecting the ecological environment resources, we should dig deep into the cultural resources such as climate health, strong medical health and sports health.

2. Give full play to advantages and enrich the product system.

Based on long-term development, in view of the uniqueness and differences of resources in different regions, we should scientifically plan functional divisions and development progress, create highlights of recreational experience according to local conditions, meet multi-level consumer demand, and strive to build a diversified and multi-level recreational tourism product system.

3. Improve tourism facilities and develop differently.

According to different levels of tourism demand, we will gradually optimize and improve the recreational tourism environment, and build a high-,medium-and low-grade recreational service system of "food, shelter, transportation, travel, entertainment and maintenance". In the near future, we will focus on the construction of internal comprehensive infrastructure such as water, electricity, roads and communications in various functional areas of Kangyang, as well as supporting facilities such as parking lots, toilets, garbage and sewage treatment, so as to enhance the accessibility and attractiveness of the scenic spots.

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4. Cultivate talents and build a talent system

Talent is the core element of tourism development and the guarantee and premise of the quality of health care services. It is necessary to learn from the management experience of excellent recreational scenic spots at home and abroad, formulate a scientific human resource management system, speed up the construction of recreational tourism talent team system, build a platform for recruiting talents and attracting talents, and build a highland for recreational tourism talents. Explore the construction of a platform for cooperation and exchange of health care, strengthen cooperation with relevant institutions and organizations at home and abroad, hire relevant scholars and professors as consultants, introduce compound talents with professional knowledge such as medical care, health care and nursing, and be good at tourism management, vigorously carry out skills training for employees, tap the potential of employees, gradually train employees with excellent quality, and establish and improve the talent system of forest health care tourism.

IV. Conclusion

To develop rural recreational tourism, effective measures should be taken to establish a benign interaction mechanism between ecological resources protection and tourism development, grasp the ecological red line, strictly control the development intensity, rationally tap the economic value of ecological and cultural resources, and transform resource advantages into economic advantages. At the same time, in terms of enriching and expanding the system of recreational tourism products and giving play to the core role of regional important ecological barriers, we should explore and develop recreational tourism industry as a development model and way to promote the protection of ecological resources, so as to achieve a win-win situation for ecological civilization and economic benefits.

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