Kunming Digital Tourism Management Platform

The direction of digital tourism in tourism management refers to the direction of applying digital technology and information technology in the field of tourism management to promote the integration and development of tourism and cultural and creative industries.

1. Digital transformation of tourism management.

The direction of tourism management digital tourism emphasizes the use of digital technology to transform traditional tourism management methods, including digital transformation of booking, transportation, accommodation, scenic spot operation and other links. By introducing the Internet, artificial intelligence, big data analysis and other technical means, the efficiency and quality of tourism services will be improved, and resource sharing and information sharing will be realized.

2. Integration of cultural and creative industries and tourism.

The direction of digital cultural tourism emphasizes the integration of cultural and creative industries and tourism, and through the support of digital technology, it creates tourism products and services with cultural connotation and innovative ability. For example, virtual reality technology is used to create an immersive cultural experience, and digital art exhibitions and cultural activities are combined to enhance visitors' sense of participation and perceptual experience.

3. Digital construction of tourist destinations

The direction of digital cultural tourism also emphasizes the digital construction of tourist destinations, and provides services such as tourist navigation, scenic spot introduction and traffic information by using digital platforms and applications. At the same time, through the support of digital technology, the intelligent management of scenic spots, such as intelligent security system and intelligent navigation equipment, can be realized, and the overall quality and competitiveness of tourist destinations can be improved.

4. Digital marketing and promotion

The direction of digital travel also includes the application of digital marketing and promotion strategies. Target group positioning and precise marketing are carried out through digital platforms such as social media and online advertising to improve market exposure and influence. At the same time, big data analysis and user behavior research are used to analyze the trend of tourism market and optimize products to meet the needs of different users.

5. Data security and privacy protection

In the development of digital tourism, data security and privacy protection are important considerations. Tourism managers need to establish a sound data protection mechanism to ensure the safety of tourists' personal information and transaction data. At the same time, it is necessary to abide by relevant laws and regulations to protect users' privacy rights.

Kunming Flower City is a local comprehensive resort with the theme of flowers and Yunnan characteristics. There are colorful flower exhibitions in this place all the year round, so you can basically enjoy beautiful flowers whenever you come. Now, in addition to ornamental flowers, it also increases the main consumption formats such as cultural entertainment and life experience projects. Today, Xiaobian will introduce you to this city of flowers!

1. Introduction to the scenic spot

Located in Dongbaisha River, Panlong District, Kunming, Flower City is a comprehensive resort with the theme of flowers and Yunnan characteristics. There are colorful art exhibitions in all seasons here, as well as The Peacock Mountain and Crystal Cave composed of precious stones, which are very suitable for taking pictures. In addition, there is the Gerloff Fragrance Legend Hall, which reproduces the French style in the 19th century. The shops and restaurants here also have Yunnan characteristics, so you can go shopping.

2. Introduction of scenic spots

Ni Cai Hua Jing

The world flower germplasm resources garden is a highlight of the city of flowers. The flower border covers an area of nearly 6,000 square meters and is supported by 1,800 mu of flower beds. It is the largest flower-themed greenhouse in the world, also known as the Keukenhof Garden in China. The garden was designed by the Royal Dutch Horticultural Designer, and it took three years to build it with a total investment of 200 million yuan. The whole garden has collected thousands of rare flower varieties from all over the world, among which Yunnan native plant resources account for more than 60%, and nearly 8 million rare flower plants such as roses, orchids and camellia are consumed in each exhibition, which is a veritable world flower germplasm resource garden.

Cultural experience museum

With an area of about 3,800 square meters, the exhibition hall is a 300-year-old cultural experience museum of spice trade between China and France. By setting up the staggered spatial changes, visitors' feelings in space movement are enhanced, and the latest imaging technology and interactive techniques are used to realize the immersive experience. From the all-round feelings of vision, hearing, smell and touch, the precious tropical rain forest resources, Shangri-La, a paradise, Gaoligong Mountain, a biological treasure house and the pure Meili Snow Mountain range in Xishuangbanna, Yunnan Province are shaped, and the 18th century Sino-French trade scenes, such as seaports, cargo ships, docks, Opera Street and Versailles Palace, are reproduced.

4D arc dome screen

The 4D dome experience hall is a 4D arc dome theater with an area of 680 square meters. It combines the 4D special effect HD digital stereo movie playing system with multi-track digital surround sound, and the auditory, visual, olfactory, tactile and dynamic sensory systems to create a new experience with science and technology.

3. Value system

All types of formats, covering the needs of the whole population

Flower City covers many kinds of Yunnan selected good brands and life service scenes, such as tourism, food, cultural creation, beauty, parent-child, wedding, hotels, fashion punching places, etc. It can meet the service functions of different groups of people, different age groups and different time periods at the same time, and is a full-crowd, full-scene, all-day urban service complex.

Different from the traditional urban commercial complex and tourism service complex, the business structure and service system created by Flower City can meet the daily leisure life service of local citizens in Kunming and the cultural characteristics experience of Yunnan for global business travelers, which is a unique urban landmark and creative industry in Kunming.

All types of formats, covering the needs of the whole population

Huacheng selection platform, online and offline dual-track service

Based on the value orientation of "Yunnan Wenchuang Garden mall" in Flower City, Flower City has built an online and offline experience platform of "Colorful Yunnan Flower City Selection", which exports Yunnan selected good things and life experience services with "Flower City Commercial Complex" offline, and builds "Yunnan selected good things e-commerce platform" online. Based on the Taobao shop and Youzan Micro Mall in Flower City, it has brought many selected good things platforms gathered by Yunnan representative brands to the people all over the country, with the ultimate quality and cost performance.

Comprehensive membership platform, all-round rights protection

In order to provide comprehensive membership services to members of Yimei Group in all channels, Flower City has built an integrated membership system platform-Huaxianghui, which gathers all channel members, including members of various formats under the group, Youzan Mall, Tik Tok/Taobao members and so on, and achieves the convergence of the group's members' circulation through the background management of CRM system. Huaxianghui is an online membership exclusive system integrating communication, sales, service and interaction, which brings diversified membership rights and interests to members, selects 7 categories of Yunnan's fine products from Flower City and colorful salon activities, and builds a life service platform in Yunnan in all directions.