Travel morning post

1. Kunlun Wanwei and Blue Cursor have signed a strategic cooperation agreement to jointly develop a new ecology of AI marketing. They plan to provide innovative AI technology solutions and marketing models for the marketing industry to shorten the process from brand marketing to sales and promote the development of AI marketing ecology.

2. Henan Consumers Association interviewed Henan Huanggou Liquor Co., Ltd. because the company was suspected of false advertising. When Huanggou Liquor Company publicized its series of Fuhexiang and Fuxiang liquors, it claimed that its products had the functional characteristics of "quick sober-up", which may violate the relevant provisions of People's Republic of China (PRC) Advertising Law.

3. This article is an advertisement about recruiting experience officers to participate in the trial of [quasi-AR series] high-end cotton leisure short T. The activity provides five products for fans to try out for free. Participants need to meet certain conditions: they are fans of the prospective community, have the ability to take good-looking photos, and publish trial experience notes in Xiaohongshu within 3 days after receiving the products.

4. This advertisement was jointly launched by [Little Spoon YEATION] and Hongxi Grand Canyon, which promoted a tourism activity. Activities include tickets, dry slides and the experience of Vlada. Hongxi Grand Canyon has subtropical virgin forest, rich negative oxygen ions and beautiful natural landscape.

5. Qinghai Spring, the parent company of Tinghua Liquor, was named by CCTV 315 party for allegedly illegally publishing advertisements and exaggerating propaganda, which caused widespread concern. A number of e-commerce platforms have taken off their shelves to listen to sanhua-related products, and WeChat WeChat official account has been blocked.

6. Sound Network and Google Ads help the Middle East to maximize the benefits of social launch. Sound Network found that many customers had problems in launching, registering and paying in the Middle East. To this end, Sound Network launched a one-stop solution to the sea, combined with overseas ecological partners such as Google Ads, to help enterprises solve the problems of high launch cost and low conversion rate.

7. Where can I read 10 summaries of recent news events and 10 short current events? 365 information bulletin selects 10-15 short current affairs news every day. A list of news events that happened last night and this morning, and I read the world in 60s every day.

Marketing plan for the opening of Yaowang Valley Scenic Area 1. Time: August 1, 2009-March 31, 2010 (the opening ceremony ended) 2. Basic idea: It is divided into five stages, making full use of the news events in the scenic area, the progress of major projects in the scenic area, various festival activities, etc., and gradually introducing the "Yaowang Valley" in the news media, so that the vast number of tourism consumers can know and understand it. Let the "Medicine King Valley" appear in the public eye continuously, and then produce a sense of "must visit". Third, the phased marketing planning (1), the first stage: the introduction marketing stage, August 1, 2009-September 30, 2009. Taking several important events in the scenic spot as the topic, this paper uses relevant media to report the scenic spot of Yaowang Valley and spread the concept of Yaowang Valley. Main events: 1. The fourth joint investigation of caves by Chinese and French experts into underground caves in Yaowang Valley Scenic Area 2. The opening ceremony of Yaowang Valley Bridge 3. City and county leaders inspected Yaowang Valley Scenic Area 4. Recruitment of talents for important positions in the scenic area 5. The media coverage forms: Mianyang Daily, Mianyang Evening News, Mianyang TV Station, Sichuan Daily, Huaxi Dushi Bao, Chengdu Business Daily, Mianyang Tourism Administration Network, Sichuan Tourism Administration Network and Sichuan Tourism Administration Network.October 1, 2009-November 30, 2009 Major events: The highway hardening project in the scenic spot started in an all-round way, and the main reception facilities in the scenic spot were completed and fully renovated. The recruitment form for managers of various departments in the scenic spot: Mianyang Daily, Mianyang Evening News, Sichuan Daily, Huaxi Dushi Bao, Chengdu Business Daily, Mianyang Tourism Administration Network, Sichuan Tourism Administration Network, Operation mode of Mianyang Personnel Network: from October 1st to November 30th: The marketing publicity at this stage focuses on recruiting department managers, and the image publicity of scenic spots is done in a bold way. The existing network resources (Mianyang Personnel Network, Sichuan Tourism Network and Sichuan Tourism Government Network) are mainly selected as carriers, and one or two recruitment advertisements are made in Mianyang Evening News according to the progress of recruitment. Take the opportunity of city leaders' inspection to report relevant events in possible media; During the highway hardening project in the scenic spot, it is convenient and fast to contribute to the media and publicize the entry into the scenic spot, and its accessibility fully meets the requirements of tourism and vacation. The scenic spot prepares relevant manuscripts and directly delivers the above-mentioned media in different periods. Promptly urge Sichuan Daily to publish the theme report of the scenic spot before October 15th. Recruitment of talents is still conducted online, and it is not published in print media in principle. (III) The third stage: from December 1, 2009 to January 5, 2010, the official operation began, and the whole opening marketing was fully launched. 1. Preparation: from December 1st to December 10th. A. The design and printing of the weekly calendar are finished. B, coordinate with the media in place.C, draw up the new year's visiting objects and finally determine the list of all units and personnel. All units or individuals working in the scenic spot now put forward the list, which will be reviewed and determined by the company. D. Determination of countdown signs or advertisements for business opening. E. Determine the environmental layout scheme of the entrance (bridge) of the scenic spot. 2. Send the Chinese New Year Calendar: from December 11th to December 20th, all related units and individuals in Mianyang and Suining must send it in place; According to the approved list, the individual is responsible for all the distribution according to the requirements, and the relevant information of the sender (name, unit, position, address and contact information) must be obtained. It is divided into municipal government units, county government units, enterprises, culture and education, news media and banks, and the chairman, general manager and department managers are responsible for it. 3. Media group worship: from December 21st to January 5th, 2010, the group worship plan was completed and coordinated with various media, and implemented with the approval of the chairman. Main contents: a, choose two local mainstream media (TV and newspaper) in Mianyang and Suining, and wish the people a happy New Year's Day: Beichuan Yaowang Valley, send health in the Year of the Tiger! After marking the countdown to the opening of Yaowang Valley Scenic Area-days. Frequency: once every other day for each media, a total of 5 times/media X2 X2 x2 cities b, three group visits in Sichuan Daily, Huaxi Dushi Bao and sctv: Beichuan Yaowang Valley, send health in the Year of the Tiger! After marking the countdown to the opening of Yaowang Valley Scenic Area-days. 4. Establishment of countdown signs: In Mianyang and Suining,Select the electronic display screen of the public place with the largest traffic, and continuously play the countdown information of the opening of the scenic spot. 5. Layout of the entrance to the scenic spot: from Jiangyou and jiepai in Beichuan County to the south bridge head of the scenic spot bridge, decorated with colorful flags and banners; Banners should also be hung at the front of the gate of the scenic spot and the reception facilities such as hotels. 6. Related websites: Congratulations to travel peers and travel enthusiasts on sending health in the New Year. 7. VIP reception: Starting with the reception of the basic market VIP in the scenic spot on New Year's Day, the activity of "First Taste of Medicine King Valley" was launched, and the main responsible persons of influential enterprises, institutions, organizations and government departments, including the news media, were invited to experience in the scenic spot. (4) The fourth stage: January 6, 2010-February 15, 2010, the deepening stage, using the traditional national holiday of the Spring Festival, went deep into the marketing activities before the opening of the scenic spot. Main contents: 1. New Year greetings: In Mianyang, Suining and Chengdu, two mainstream media were selected to pay New Year greetings to all walks of life and deliver business information. 2. Public welfare Spring Festival activities: Sponsor Mianyang and Suining Spring Festival Gala. The theme of the publicity is "Medicine King Valley sends health and happiness". 3. Special report: In Mianyang, Suining and Chengdu, a mainstream print media was selected to systematically publicize the people and events in Yaowang Valley in the form of red guides, illustrations and soft articles. (V) The fifth stage: February 16, 2010-the climax stage of opening, officially opened.Main contents: product promotion meeting or press conference before opening, March 8th pre-heating, opening celebration meeting, signing meeting of cooperation agreement 1. Ten or fifteen days before opening, the media concentrated on promoting Chengdu, Mianyang and Suining, selected one or two print media, publicized the opening with banner 12 every day, and publicized the list of congratulations units with 1/2 version on the last day. The TV station continuously broadcasts the above information in the news column with mobile subtitles. 2. Product promotion meeting or press conference before opening in Chengdu, an independent booth was set up and a special press conference was held by the annual government-sponsored trade fair. Inviting units: a. Government departments: vice governor in charge of tourism, provincial tourism bureau, well-known experts in Chinese medicine, experts in Chinese medicine health care organizations, mayor in charge of tourism in Mianyang City, Mianyang Tourism Bureau, county government of Beichuan Qiang Autonomous County Committee, Beichuan Tourism Bureau B. Tourism peers: heads of well-known travel agencies in Chengdu, Mianyang, Suining and other cities C. Press: sctv, Chengdu TV Station, Mianyang TV Station, Suining TV Station and other mainstream TV stations in secondary cities, major tourism websites and government websites Sichuan Daily, Huaxi Dushi Bao, Chengdu Business Daily, Tianfu Morning Post, Mianyang Daily, Mianyang Evening News, Suining Daily and related tourism professional newspapers and periodicals D. Specific implementation: experienced professional organizations can be invited to handle E. Note: relevant work (invitation letter, personnel, venue layout plan, conference materials, gifts, etc.) must be completed about ten days before 2. Preheating for March 8:"Free Ticket Tour to Yaowang Valley during Trial Operation" activity. Points for attention: free ticket promotion in advance, promotion of traditional Chinese medicine health care products in the scenic spot 3. Opening ceremony (detailed case will be formed 15 days before the meeting and related matters will be implemented) Time: March XX, 2010 (the first ten days will be determined according to the weather forecast), and the time will be two days. Procedures and contents: a, venue layout: environment, venue, acoustics, exhibition boards, gifts, materials (celebration activity manuals and related materials, business cards of main leaders of scenic spots), safety, order, etc. B, personnel invitation: a, government departments: provincial vice governor in charge of tourism, provincial tourism bureau, well-known experts in the field of Chinese medicine, experts in Chinese medicine health care organizations, vice mayor in charge of tourism in Mianyang, Mianyang Tourism Bureau, etc. Relevant government functional departments in Mianyang, relevant government functional departments in Beichuan, village leaders where the scenic spots are located, large enterprises and institutions, Mianyang Medical College B, travel peers: heads of well-known travel agencies in Chengdu, Mianyang, Suining and other cities, major scenic spots in Mianyang, Suining and other cities, and ten large travel agencies in Chongqing.Ten large-scale travel in Hanzhong and Xi 'an C. Press: mainstream TV stations in sctv, Chengdu TV Station, Mianyang TV Station, Suining TV Station and other secondary cities, major travel websites and government websites Sichuan Daily, Huaxi Dushi Bao, Chengdu Business Daily, Tianfu Morning Post, Mianyang Daily, Mianyang Evening News, Suining Daily and related tourism professional newspapers C. Reception: welcoming guests, signing in, leaving business cards or contact information, sending guest cards, giving gifts, Send celebration activity manuals and related materials, accommodation arrangements, etc. D. Main contents of the meeting: the professional host or the host of the scenic spot is hired to preside over the meeting, the chairman gives a welcome speech, the general manager introduces the scenic spot, the county leader gives a speech, the tourism department leader gives a speech, the trade representative gives a speech, the city leader gives a speech, the travel agency representative gives a speech, the provincial leader gives a speech, the director thanks, ends e, and the main opening activities are: (cultural performances, sightseeing-Xinyi Flower) Welcome dinner, literary evening, fireworks show, medicated bath and free activities. The next day: hold a theme meeting, enjoy flowers, have lunch, finish and send some delegates; Special meeting with middlemen in the afternoon. The whole celebration is over. Matters needing attention: 1. Safe and orderly; 2. Enthusiasm and generosity; 3. Careful and meticulous arrangement and full preparation; 4. Liveliness, sensation and strong news effect; 5. Controllable expenses, responsibility to people; 6. Preview three times in advance for your reference. I hope it is useful.