Wenzhou tourism development

1. The management system is not smooth. Wenzhou has two national scenic spots, North Yandang Mountain and Middle Yandang Mountain, but at present, there is not even a municipal scenic tourism administration. Only North Yan has two scenic spots, Zhongyan, which are in charge of two scenic spots. However, most market towns such as Dajing, Hongqiao, Lecheng, Chengbei, Liushi, Qiligang and Beibaixiang have no competent bureaus, and their tourism services such as travel agencies and catering hotel services lack unified management, which has become a blind spot and corner of the city's tourism management.

2. The traffic is inconvenient. The development of tourist traffic lines is not perfect, and the road conditions in scenic spots are poor, which is not suitable for the needs of tourism development, and tourist traffic loops have not yet been formed between scenic spots to facilitate traffic.

3. Planning lags behind. Planning is the leader, and construction follows closely. At present, there is no tourism development planning action in this city, so that there is no "regulation" (the city's master plan) for each scenic spot to prepare sub-master plans, detailed plans or plans of the tourism development bureau.

4. Insufficient investment. The development, management and protection of scenic spots need to invest a lot of money, but the city's tourism revenue is only 510 million yuan, accounting for only 3.1% of the city's GDP, which has not attracted the high interest and attention of the municipal government. In addition, due to other objective reasons, the municipal government's investment in tourism is even less, and the infrastructure construction, such as communication, insurance, finance, catering, accommodation, tour guides, entertainment and shopping, has not formed the required level of supporting services.

5. Lack of development and utilization. Wenzhou's tourism resources are among the best in the world. However, due to the poor development and utilization, Wenzhou has not yet rated the scenic spots as AAAA, AAA, AA and A. As for star-rated hotels, there are even fewer, with only two three-star hotels, and the grade is not high and the scale is too small. The travel agencies in Wenzhou are also used to going their own way, not taking the road of collectivization and large-scale operation, with more outbound business and less inbound business, which makes local financial resources flow to other places and lacks the ability and mechanism to gather foreign tourists for tourism consumption.

6. The tourism system is not perfect. Ornamental tourism with peaks, caves, water and waterfalls as the main features of tourism landscape is obvious, but it also obviously lacks the elements of participatory leisure tourism with the content of knowledge dissemination and spiritual and cultural enjoyment, including the development and utilization of traditional cultures such as Buddhism and Taoism, regional folk activities and cultural heritage, the development of handicrafts, tourist souvenirs and local products with local characteristics, and the development of sightseeing agriculture (viewing, working, tasting and other projects).

7. The team structure is unreasonable. The staffing of tourism management agencies is unreasonable, including many administrative personnel and few professional and technical personnel; There are many who don't know the major, but few who know the major; There are many older people and fewer young and middle-aged cadres; There are many practitioners who become monks halfway, and few who are trained in tourism are dedicated to their jobs. The quality of tourism management and service personnel is generally low, the knowledge structure is single, and the service quality and benefit are not satisfactory.

8. The publicity focus is not prominent. In the case of shortage of funds, the tourism industry has deviated from its propaganda strategy and made the mistake of "covering everything". Instead of grasping the key points, they attacked on all sides, "the goddess scattered flowers" and grabbed the eyebrows and beards in the national market. The market of Shanghai-Nanjing-Hangzhou, Guangdong-Fujian, Hong Kong-Macao-Taiwan has not been subdivided into "silver-haired market", "middle-aged market", "youth market", "women market" and "overseas Chinese market", nor has it attracted tourists from all sides with targeted publicity methods and means according to the target market characteristics.

Wenzhou, located in the southeast of Zhejiang Province, China, is a city with a long history and is famous for its unique geographical location, rich natural resources and profound cultural heritage. In recent years, with the strong support of the government and the joint efforts of all walks of life, Wenzhou's tourism industry has achieved remarkable development results, but it also faces some challenges and problems.

First of all, Wenzhou has many natural landscapes and cultural attractions. Such as Yandang Mountain, nanxi river and Dongtou Ocean Park, are all important tourist resources to attract tourists. These scenic spots are not only beautiful and spectacular, but also have their own characteristics to meet the needs of different tourists. In addition, there are rich intangible cultural heritages in Wenzhou, such as Wenzhou Guci and Taishun puppet show, which provide visitors with opportunities to learn more about local culture.

Secondly, Wenzhou government attaches great importance to the development of tourism and has formulated a series of policies and measures to promote the prosperity of tourism. For example, increase investment in infrastructure construction, improve traffic conditions and improve the reception capacity of tourist attractions; Strengthen tourism publicity and promotion to enhance the popularity and reputation of Wenzhou tourism; Encourage private capital to invest in tourism and cultivate a number of competitive tourism enterprises.

However, Wenzhou's tourism industry is also facing some problems and challenges in its development. First of all, the homogenization of tourism products is more serious, lacking unique tourism brands and characteristic products. This leads to tourists may be more inclined to choose other cities with distinctive characteristics when choosing tourist destinations. Secondly, the management and service level of some scenic spots need to be improved. Some scenic spots have problems such as environmental sanitation and security risks, which affect the tourist experience. In addition, the internationalization process of Wenzhou's tourism industry is relatively backward, and the proportion of international tourists is low, so it is necessary to strengthen the docking and cooperation with the international market.

In order to further enhance the overall competitiveness of Wenzhou tourism, the following suggestions are worthy of attention:

Create a distinctive tourism brand. Wenzhou should fully tap and make use of local natural, historical and cultural resources, build a tourism brand with regional characteristics, and improve the recognition and loyalty of tourists.

Improve the quality of tourist attractions. Strengthen the infrastructure construction and management of tourist attractions, improve service quality, and ensure the safety and comfort of tourists.

Expand the international market. Strengthen cooperation with the international tourism market, attract more international tourists to Wenzhou, and enhance Wenzhou's popularity in the international tourism market.

Innovative tourism marketing methods. Use modern scientific and technological means, such as the Internet and big data, to carry out precise marketing and improve the publicity effect of Wenzhou tourism.

Cultivate tourism talents. Strengthen the training of tourism talents, improve the professional quality and service level of employees, and provide strong human support for the development of Wenzhou tourism.

In a word, while Wenzhou's tourism industry has made some achievements, it still needs continuous efforts to overcome the difficulties and challenges in its development in order to achieve more sustainable and healthy development.