Huida travel

Does the subject want to ask "how about Hunan Huahe International Travel Service Co., Ltd."? Ok. Hunan Huahe International Travel Service Co., Ltd. is a travel company, which was established in 2021 and is located in Huida Building, No.259 Mawangdui South Road, Yuhua District, Changsha City. According to official website of Nanhua International Travel Service Co., Ltd., it is known that this company is a formal company protected by official website's certification laws, so it is very good, and it is mainly engaged in business services.

Tourist route design plan (1)

First, the theme of the event: discover beauty and show charm.

Second, the object of the event: freshmen and sophomores of the Department of History and Culture. Third, the organizer: the Female Student Department of the Student Union.

IV. Activity Time: Mid-November

V. Venue: No.6 Teaching Building

VI. Forms of activities

1. This activity is conducted in the form of free teams, with 2 ~ 4 people in each team. (cross-professional combination is preferred)

2. Teams choose a theme from three route themes to design an optimal tour route, and display the whole tour route through ppt, flash and other forms, plus vivid explanations or other more interesting performances to introduce and explain the tour route. The display time of each team is 10 minutes, and no overtime is allowed.

3. During the presentation, any one of the participating teams will explain to the judges and audience present the original intention of designing this tour route, as well as the characteristics and advantages of this tour route, and give a basic introduction to the scenic spots designed in the route.

4. In the final, in addition to the presentation, there are also defense and talent show sessions. One of the participating teams chooses to answer the questions raised by the judges, and the other shows the talents related to its route design theme.

Seven, optional theme (choose one)

1. I cherish the memory of the Red Revolution

Visit revolutionary education bases or revolutionary historical sites, design educational activities with educational significance, and feel the influence of revolutionary atmosphere. Each scenic spot must be related to revolutionary history or revolutionary tasks. If it is a revolutionary site, it is necessary to clarify the culture and significance it represents; If he is a revolutionary, he should clarify his life story.

2. I am concerned about people's lives.

This tour route design is not limited to convention, but can focus on people's lives, go deep into the grassroots in rural areas or communities, understand the influence of the development of the country on people's lives in the past 60 years, comprehensively design tour routes and activities that reflect the changes of people's lives, and describe the changes of people's lives in the past 60 years.

3. I know the changes in my hometown

Finding out the outstanding changes in your hometown can reflect the development of your hometown, design representative tourist routes and activities, understand the process of change and describe its development. It can be a representative area, or it can be a representative scenery, architecture and the like.

Eight, award setting

There will be one first, second and third prizes for the group, one for the best design and one for the best tour guide.

IX. Activity Budget: Omitted

X. Specific arrangements

Register by class, and each class will complete the registration before October 30, and submit the registration list to the head of the female student department on October 30.

XI. Others:

Do a good job in promoting activities and improve this.

Department of History and Culture of a certain university, Youth League Committee Student Branch, Girls' Department

Tourist route design plan (2)

First, the feasibility of developing tea culture tourism in Hangzhou

When people mention Hangzhou, in addition to the West Lake, they often think of Longjing tea in Hangzhou. Longjing tea culture has become another unique "business card" in paradise Hangzhou. In order to further improve the popularity of Hangzhou Longjing and enhance its competitive advantage, we must make a fuss about the historical tea culture and Longjing characteristics, and Hangzhou has obvious resources, customers and commercial advantages as its strong backing.

(1) Resource conditions:

Tea culture tourism is a new project that combines tea industry resources and tourism resources and comprehensively develops them. It is a kind of cultural tourism with the main purpose of enjoying tea industry material and tea culture spirit. For urban tourism, there are various development models, but they are all inseparable from the support of culture. The attraction of Hangzhou to foreign tourists lies not only in the modern urban culture, but also in the unique traditional culture after historical precipitation. In recent years, tourists seek diversified and comprehensive satisfaction, and their interest in characteristic tourism is getting stronger and stronger, especially for "nature" and "true colors". Therefore, Hangzhou can rely on the West Lake Longjing tea culture with leisure value, ornamental value and experience value to open up a new way of tourism, so that consumers can enjoy health care, return to nature and have cultural taste.

With seven mountains, two waters and one field, unique natural conditions and long-term accumulated experience in tea production since the middle Tang Dynasty, Hangzhou became a famous tea plantation in Zhejiang in the first year of Chongning, Huizong. West Lake Longjing is green in color, fragrant and fragrant, mellow and sweet, and shaped like a sparrow tongue. It became a famous tea in Hangzhou about the Jiajing period of the Ming Dynasty, and it has enjoyed a long reputation for 500 years. Nowadays, tea affairs are quite prosperous, from the exhibition of "Jiangnan Tea Memory" of Hangzhou's century-old tea culture to the spring tea party of "West Lake Spring"; From the "Home of Tea People", which integrates tea shops, tea parties and tea studies, to the only ecological natural museum specializing in tea in China; From the upcoming West Lake International Tea Culture Expo to the World Leisure Expo in 2006, it all indicates that there is a unique advantage in developing Longjing tea cultural tourism in Hangzhou.

(2) Tourist source conditions:

Ji Genli, director of Zhejiang Tourism Bureau, pointed out in his speech at the "Zhejiang Tourism Promotion Conference" held at Hong Kong Harbour Plaza Hotel that in 2004, with the joint efforts of the tourism industry in the whole province, Zhejiang received 110 million domestic tourists, an increase of 20% over the previous year, and domestic tourism revenue reached 83 billion yuan, an increase of 19.5% over the previous year. On the other hand, it received 2.6 million inbound tourists, an increase of 43% over last year, and the foreign exchange earned by tourism reached 1.2 billion US dollars, an increase of 42% over last year. In * * years, the number of Hong Kong people visiting Zhejiang reached 383,000, an increase of 63.9% over * * years. After last year's "Hong Kong Zhejiang Week" large-scale exchange activities, Zhejiang became more and more popular among Hong Kong people. According to the data, Hong Kong tourists are in the forefront of inbound tourists received by Zhejiang every year, and the number of visitors in the past year reached 383,000, an increase of 63.9% compared with that in * *. In the first golden week after SARS, the province received 7.206 million tourists from home and abroad, and realized a tourism income of 4.92 billion yuan, up by 20.6% and 24.6% respectively over the previous National Day. () From this, we can see the advantages of tourist resources in Hangzhou.

(3) Commercial conditions:

With the rise of leisure industry, the leisure significance of tea has become the driving force of economic promotion, and there are also many business opportunities in tea shopping and tea catering. Located in the prime business district around the West Lake, there are large shopping malls and supermarkets, and the flow of people is large. Some tea iced drinks have good sales in summer, such as "Haagen-Dazs" matcha ice cream, Youkang's "Tea Workshop" ice cream and bright matcha yogurt. It is understood that tea has the effect of relaxing bowels and removing fat. Catechin in tea is a powerful antioxidant, which can remove carcinogens from cells. Therefore, tea-related foods are very popular with consumers, such as tea seeds, tea jelly, matcha cakes, and various matcha chocolates, matcha moon cakes, matcha noodles, matcha buccal tablets, matcha masks, green tea shampoos and a classic "green tea" perfume in Irina Kaptelova Bo Ya Dun.

Tea meal is characterized by light, smooth, slightly salty and slightly mellow, which is very suitable for traveling diet. The major hotels, restaurants, teahouses and restaurants in Hang Cheng all have the conditions and advantages to cook tea dishes. Shrimp in Longjing, shrimp bucket with biluo and fish fillets in Longjing have always been the special tea dishes on the menu. In recent years, clear water tea crucian carp, crispy chicken with tea sauce and old duck pot with tea flavor have been introduced to cater to the public's tastes. The catering industry pays attention to bringing forth the old and bringing forth the new. Zhiweiguan in Hangzhou has newly introduced a dish named "Longjing Tea", which is named after Longjing tea in West Lake. It is well-made, exquisite in material selection, and matched with high-grade seafood and other raw materials. It is delicious in taste, beautiful in shape, and integrated with appreciation and consumption. Therefore, the operation mode of tourism business requires innovation, novelty and characteristics, and new breakthroughs are constantly made to promote the development and attraction of tourism resources.

Second, Hangzhou Longjing tea culture characteristic tourism route design

As there are scattered scenic spots related to Longjing tea culture in Hangzhou, tourists can be advised to take a special bus for tea tourism, which can not only make the travel schedule compact and the travel route target clear, but also taste authentic Longjing, learn a little about the history of tea, see the scenery of tea country and experience a leisure trip. The Hangzhou municipal government can organize relevant departments to establish Longjing tea tourism line in the peak season of Longjing listing, and open it to Hangzhou citizens and foreign tourists.

Qinghefang-Tiger Running Spring-Longjing Tea Asking-China Tea Museum-Shuguang Road

(1) Qinghe Square in the ancient street

Qinghefang is a newly opened tourist street. There are many antique storefronts in the ancient street, which are rich in ethnic flavor and local flavor. Visitors can get a glimpse of the history of Hang Cheng. To this street, Taiji Tea Ceremony Garden is a must. It is located in the most prosperous section of Hefang Street, which was opened by the descendants of Zheng's tea family, and its history can be traced back to the Qing Dynasty. The teahouse has a white wall and tiles, and its face is facing the sky. A bronze statue of a portable teapot stands in front of the door, which is regarded as "welcoming guests". Walking into the bench table on the first floor, the ancient rattan chair on the second floor, the sound of pingtan came, a style of Jiangnan small teahouse in the late Qing Dynasty. "Dr. Tea" are all men, wearing long gowns, shouting loudly, and all of them have unique skills. They can hold special long-billed copper pots and pour boiling water into your bowl from a distance. It's very flattering to watch the skillful tea-making skills of the tea doctors, and to experience this near-miss performance in person. Besides, there are also unique tea ceremony performances such as Buddha Tea Ceremony, Taoist Tea, Literati Tea and Oolong Tea, which are dazzling. The Hangzhou Municipal Bureau of Trade once awarded Master Xiao Zhan the title of "Master of Tea Art", and the Ta Kung Pao in Hong Kong also published a large-scale photo to report on Master Xiao Liu's long-term pot skills, and this effort was not built in a day.

Taiji Tea Ceremony advocates "frugality by people". On the first floor, there are big bowls of tea with five yuan and ten yuan, and on the second floor, there are all kinds of good teas with several hundred yuan each. Visitors, whether rich or ordinary, can go in and find a place to sit down. Of course, visitors here can't miss their exclusive signature teas, such as cold welcome cream, water danqing, yinyun oolong, real gold eight-treasure tea, etc. It is said that there is also a kind of rare tea, which is called "I won't open it until I see the emperor". Many old tea drinkers in 1978 only came here to drink tea, which shows the good reputation of Taiji Tea House.

In Hefang Street, you can not only drink good tea, but also eat all kinds of exquisite tea. Place yourself in an antique teahouse, order a green tea honey cake or a green tea steamed cake, or order a "tea pancake", which is fried with tea powder and chopped green onion and smells fragrant; Sweet but not greasy "eight-treasure tea porridge", unconsciously a bowl will see the bottom. If you are careful enough, you will find that there are many tea set shops in Hefang Street. As the saying goes, "Water is the mother of tea, and the pot is the father of tea." A good tea set can keep the strong fragrance and mellow taste of tea, and once the teapot is organically combined with poetry, calligraphy, literature and seal cutting, it is beyond the scope of tea tasting utensils. If you are interested in buying one or two pots, you can enjoy them yourself and give them to your friends.

(B) Tiger Run Mooncherry

"Longjing Tea Tiger Running Water" is known as the "Two Wonders of the West Lake". Throughout the ages, anyone who has traveled to Hangzhou has regarded it as a great pleasure to taste the West Lake Longjing, a bubble of tiger running. There is also a beautiful legend in Mooncherry, known as the third spring in the world. It is said that in the fourth year of Tang Yuanhe, a monk came here, and because he liked the beautiful scenery here, he settled down, but there was no water nearby, and he was ready to move elsewhere. One night, he suddenly dreamed that the man of God told him that there was a boy spring in Nanyue, and he would send two tigers to move it. The next day, he really saw the two tigers running (planing) to dig holes, and the clear spring water immediately gushed out, hence the name Tiger Running Spring.

Tiger Running Spring is located in the Huichan Temple at Baihefeng, Dacishan, southwest of Hangzhou. All the way up from the foot of the mountain, the ancient trees are towering, the streams are gurgling, and sometimes there are a few crisp birds singing, which makes it unique. On the stone bed in the stone niche beside the main pool spring, Huan is resting on his right arm, sleeping on his side, and his expression is quiet and charitable. That quiet Gankun doesn't know the transcendental realm of spring, just like a couplet says: how many bells can't be broken in a dream, and the clouds and shadows in the three treasures are gone without a trace. Two lifelike tigers are coming from the right side of the stone niche to the sleeping monk. The images are vivid and lifelike. Although this group of "Dream Tiger Map" reliefs are covered with green moss, the exquisiteness of carving can still be seen. Further up, he came to the Tiger Run Temple, where Tan Lian's "Tiger moved the spring eye to the boy in Nanyue, and robbed this true source for millions of years" cast a layer of religious mystery on Tiger Run Spring.

Good water is the carrier of the color, fragrance and taste of tea. In the Book of Tea, Lu Yu, a Cha Sheng in the Tang Dynasty, once said: landscape is the best choice of water, followed by river water and well water. It's a pleasure to sit quietly in the corner of the tea room in Hupao Temple and drink Longjing. In a clear and bright cup with green leaves and clear water, the fog curled up. Send the cup to the nose and deeply smell the tender fragrance of tea, and the whole person will spread out; After reading, smelling, and slowly tasting, fragrance, sweetness, and freshness came into being. This situation, as Lu Ciyun, a Qing dynasty, said: "Longjing tea is real, sweet as orchid, quiet but not bitter, and it seems tasteless. After drinking it, I feel a kind of harmony, which is tasteless and even tasteless."

(3) Longjing tea

According to historical records, Emperor Qianlong visited Hangzhou in the south of the Yangtze River six times, and most of them visited Longjing, and sang poems to praise the beautiful scenery and tea of Longjing. Up to now, there is still a story in Hangzhou that 18 Longjing royal teas were planted in Hugong Temple in Shifeng. In the late Qing Dynasty, Longjing tea spread all over Lion Peak, Longjing, Lingyin, Wuyun Mountain, Tiger Run, meijiawu and other places, and was divided into lion, dragon, cloud and tiger categories, collectively known as "West Lake Longjing tea", which became a "golden signboard" of Hangzhou tea culture.

In Longjing Mountain Garden, visitors can enjoy the sensory stimulation of the green tea sea, and they can also experience the joy of picking, making and making tea by themselves. Longjing pays attention to taking "fine buds before rain, one flag and one gun", that is, picking tender tea buds before Grain Rain, picking only one leaf and one bud, drying and frying, and after brewing, the tea leaves relax, showing the shape of one flag and one gun. Peng Sunyi, a scholar in the Ming Dynasty, once wrote in a tea-picking song: Longjing new tea has a high price, and the petals in the cup stand around, so he doesn't take a break when he is invited to dinner, and he runs hard under the spring. It can be seen that Longjing tea was worth a lot at that time. If the season is right, tourists can be a tea farmer, put on a hat, put on a cloth bag and carry a tea basket, and stroll through the tea garden moistened by the spring rain, smelling the faint tea fragrance. It is so pleasing to the eye, far away from the noise of the city, and their hearts seem to be close to nature. It is a good leisure experience for foreign tourists.

(4) China Tea Museum

After tourists have a little perceptual knowledge of Longjing tea culture, exploring the origin of tea culture can lead tourists to China Tea Museum. Taking advantage of the mountain, this modern museum has been officially opened since April 1991. There are flowers and trees in the museum, rockeries and flowing water, and bluestone paths running through it. The tea garden outside the museum is lush and beautiful. It is a special tea museum integrating tea history, tea events, tea sets, tea custom exhibitions, academic exchanges and tea art tours. Now it is open to visitors free of charge. It is said that in the future, we will break free from the shackles of the fence, borrow the Wulaofeng and the large tea garden in front of the museum, and turn it into an ecological natural museum specializing in tea.

The four buildings in the museum are elegant in style and patchwork. The tea exhibition hall on the first floor systematically introduces the development history of tea for thousands of years and the treasures of tea sets in past dynasties, from the method of frying tea in the Tang Dynasty and ordering tea in the Song Dynasty to the method of brewing tea with boiling water in the Ming Dynasty, and then to the teahouse culture in the Qing Dynasty. Until the late Republic of China, tea went deep into the market, went secular and entered the daily life of thousands of families. The Tea Extraction Hall is a collection of different tea samples, including green tea, black tea, white tea, yellow tea and black tea. The Tea Hall shows visitors in detail various tea-making steps such as frying, baking and baking, as well as tools for making tea and Tibetan tea since ancient times. The Tea Garden Hall records the attention and support of national leaders for tea culture, as well as the sincere and cordial tea ceremony exchanges between China and South Korea on the same day, all of which reflect the traditional customs and virtues of China, which has been a country of etiquette since ancient times. The tea custom hall located on the second floor is like a small and concentrated social picture. The bamboo house, teahouse or heatable adobe sleeping platform are built in the exhibition hall, which truly reproduces the simple and diverse tea custom in different historical periods and regions.

The Tea Museum not only publicizes and promotes the long-standing traditional culture of the Chinese nation to tourists at home and abroad, but also uses tea culture to combine the natural scenery with the human landscape, so that more tourists can have a little knowledge of tea culture while enjoying the beautiful scenery, which increases their perceptual knowledge and promotes the exchange of tea culture between China and foreign countries. It is said that the rebuilt tea museum will also build a fully transparent glass shed with large tea trees, which can have a panoramic view of the Shuangfeng tea garden. It may be interesting to visit again then.

(5) Shuguang Road Tea House Street

Hangzhou has always been a typical leisure city, with a slow pace of life and a strong humanistic atmosphere, which has created a good opportunity for teahouses to take root. In fact, tea culture and teahouse culture complement each other. The profoundness of tea culture breeds leisure and comfortable teahouse culture, and in turn, the popular teahouse culture constantly enriches tea culture. Teahouse is the product of the development of traditional teahouses to a higher level, and it is also the product of the conscious development of teahouses to meet the needs of modern people. It can not only enjoy tea and enjoy scenery, but also eat. It is a place where leisure consumers gather. It can be said that it is an important carrier to promote consumption by deducing brand culture. There are countless teahouses of various colors in Hangzhou, which is not only a good place for Hangzhou people to entertain themselves, but also talked about by a large number of foreign tourists. After a day's special tea trip close to nature, tourists are bound to have a desire to return to the city. The elegant and exquisite facades on Shuguang Road are big or small, or Zhuang or harmonic, adding a lot of quaint and elegant atmosphere to Hangzhou, a modern city, and becoming a unique scenery by Xizi Lake.

According to observation, the owners of teahouses are mostly graceful and graceful women, who run a small space of their own and give people gentleness and beauty without ostentatiousness in the neon. There, you can not only see the collection of antiques, wooden doors, window roots and Ming and Qing furniture with a history of hundreds of years, but also see the exquisite details of modern elements such as western-style spotlights and glass ceilings. It can be said that the teahouse in Hangzhou combines classical culture and fashion elements just right. Moreover, most of the hosts attach great importance to the environmental layout and create a rich tea drinking atmosphere, which can be described as a pure land among the world of mortals and a good leisure place for tourists at night.

Iii. Feasible suggestions on developing tea culture tourism

Nowadays, Hangzhou is striving to enter the Yangtze River Delta, connect with Shanghai, and vigorously build a modern international scenic tourist city. Under such favorable background conditions, we can make great efforts to tap its unique Longjing tea cultural potential, integrate tea culture into the tourism process, take Longjing tea as the main clue, and combine other activities to develop a special tourism of Longjing tea culture, so as to turn Hangzhou into today's "China Tea Capital".

(1) Set up the West Lake Longjing Tea Store in the prime location of the commercial street, implement brand management, stimulate tea consumption, get through the sluggish links in the tea industry, activate the tea market, and promote a virtuous circle of the tea industry. While maintaining the original high quality and characteristics in tea production and sales, we should also strengthen the creativity and conception of the sales packaging and design of West Lake Longjing tea, fully reflect the long and fascinating history and culture of the Chinese nation, attract the world to compete for drinking, get more contact with and understand the mysterious ancient oriental country, and in turn attract more people to join the ranks of drinking West Lake Longjing tea.

(2) Create a boutique teahouse in the West Lake Scenic Area, and create a confident, subtle, open and tolerant cultural space. A good teahouse pays attention to taste and pursues its own individuality; In fact, you don't need too many expensive tea sets and antiques, and you don't have to decorate them so much that there are too many traces of axes. The soul of a teahouse lies in its sense of space. Teahouses can have different styles, either elegant or exquisite or simple, but they must be just right to set off the tranquility, calmness and fluency of the space.

(3) As the sum of the material and spiritual elements of tourists' consumption, tourism products can be described as the core of tourism. Therefore, we can optimize the product structure according to the resource conditions and market orientation, develop related tea culture tourism products with high connotation and taste, and enhance the attraction and competitiveness of tea tourism. For example, exquisite tea sets, meaningful and elegant tea poems and paintings, seamless tea calligraphy, ancient and wonderful tea history legends and exquisitely printed tea postcards create the brand of "West Lake Longjing". There are sufficient reasons for choosing "West Lake Longjing" as Hangzhou tourism brand: (1) Longjing tea culture has a long history and profound cultural heritage. (2) Hangzhou is famous for its West Lake Longjing at home and abroad. (3) The concept of green tourism advocated by tea culture tourism conforms to the development trend of modern tourism market demand.

(4) We can vigorously develop ecological tours of tea gardens and customs tours of tea capitals, and organize students from all over the country to hold summer camps in Longjing Tea Township, so that more people can know about Hangzhou and Longjing in West Lake. Taking Longjing tea tourism as the leading factor can promote the prosperity of scenic spots, commodity shopping and tea travel accommodation along the tourist route and bring good economic benefits to the tourist destination.

(5) Make tea bath a major feature of leisure resorts. Nowadays, it has become a fashion to take a bath with tea. Green tea contains a lot of tea polyphenols, which can refresh the mind, make people fit and diuresis, detoxify and treat sores. Tea contains a variety of vitamins and minerals. Bathing in summer can prevent heatstroke, treat sunburn and whiten the skin. Advocating tea bath can make tourists' journey more comfortable.

coda

Since the discovery of tea, the original dietary significance has long been diluted. In the course of thousands of years' development, tea planting, tea picking, tea making, tea drinking and related customs and concepts have become an important part of the cultural system. Hangzhou Longjing has always enjoyed a well-known reputation. Designing a tourism route with Longjing tea culture characteristics makes the knowledge, interest and recreation of tea culture melt into the tourist attractions along the way, so that tourists can enjoy tea, refreshments, tea sets, tea scenes and tea custom. The author thinks that it is of great and far-reaching significance to design the tourism route of Longjing tea culture, promote the frequent exchange of tea culture, and make Longjing tea culture cross national borders and make it widely known to the world, and become the common spiritual wealth of human civilization.